MAMA KNOWSEVERYTHING

Ever wondered who tells her?

The Must for Mums

MUMS' GUIDES

MumbaiBangaloreDelhi

For

It was the Best selling

Established as the premier resource for parents since 1998….

A one-stop shop for information for parents, the Guides are seen as an authority in the field of parenting.

The resounding success of the Guides, bears testimony to the fact that parents are yearning for this information.

They seek to remove unnecessary stress and to help parents experience the fun and fulfillment of bringing up children.

What do Mums’ think of these Guides?

We are pleased to claim today that there is rarely a mother in Mumbai, Delhi and Bangalore who hasn't bought, borrowed or been recommended a mums' guide!

The Scope

Best seller – Each Guide has sold over 15,000 copies Repeat sales - Research has shown that the guides enjoy a loyal following Recurring visibility - They stay on the shelves for at least a couple of years Indispensable possession - In fact, we have found that the book has

become a common gift to new mothers as an essential ‘must-have’. With 3 million babies born every year in the Indian upper middle class, the

increase in user base is a huge possibility.

Avenues unlimited…..

Corporate employee support – For companies who want to show they care

Promotional gifts offered along with child-related products

Focused & Frequent Visibility

The books address a very niche audience and targets specifically mothers of young children in each city

They also command repeated and regular viewership, given the very nature of a handbook

The books offer high visibility due to their presence at the traffic signals, bookshops, toy stores

Being a novel concept, the press too has patronized the book at all stages. The release functions have attracted much attention from the paparazzi as well as all those connected with children

THE GUIDES…

The Content The content of the books pertain to all city-centric information that a parent requires. This includes crucial details and helpful hints about:

Classes•Art •Music & dance•Sports•Theatre & Speech•Educational•Vacation Camps•Creative Learning

Parties•Party Organisers•Party Entertainers•Party Food•Party Return gifts

Schools Around Town

Nurseries

•ICSE Schools•SSC Schools•IGCSE Schools•IB Schools•CBSE Schools

•Mother –toddler groups•Play Schools•Nursery Schools

•Emergency contacts•Pediatric assistance

Pediatric facilities

•Activities in the city•Libraries & Book Clubs

•Learning disabilities•IQ Testing

•Baby Shopping •Sports Stuff•Clothes & Shies•Maternity Wear•Children’s Furniture•Wheelies

Child counselors

Shopping for kids

The Content

Comprehensive, appropriate and in-depth details Wide coverage in terms of area of the city as well as

services Accurate and up to date information To ensure the above, the information is collected

through a wide network of mothers, research as well as personal interaction

The new book on the block

EDUCATION IN THE CITY A perspective on the educations boards including ICSE, CBSE, SSC and the new animal called IB and IGCSE

from experts and consultants Alternate educational systems including Steiner schools, Gurukul, etc. A perspective on early education and the school admission procedure

CONNECTING WITH OUR KIDS The importance of seeing a counsellor How easy is it to seek help? Kinds of Counselling Special Issues such as Learning Disability, etc. Parent Counselling

PURSUIT OF EXCELLENCE IN SPORTS & ARTSAll that parents need to know for kids to about activities as a passion or as a Profession

Gymnastics Music Drama Art

Sports Horse Riding Chess

The new book on the block

KEEPING KIDS SAFE & HEALTHY Paediatrician - Emergency Tips. How do you stay prepared? Medical kit for travelling Choosing a paediatrician. Which hospital attached to?

LET’S PARTY The birthday party guide according to

age Planning a Party

The new book on the block

Publishing

We have signed contracts with Oxford & IBH Publishing Co. Pvt. Ltd., New Delhi for the publishing of all books.

THE RESPONSE?

India’s Best seller!

WHAT THE PRESS HAS SAID…

PROMOTIONS & EVENTS

Delhi Mums’ Guide released by

Ms. Sheila Dixit

Mumbai Mums’ Guide released by Mr. Ronnie Mendonca

Introduced by Ms Gauri Khan

Summer Fun Event