Muslin Home Decor

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Team Occlumen-C

Transcript of Muslin Home Decor

Page 1: Muslin Home Decor

TeamOcclumen-C

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Team Members

Md. Jahidul Islam

Fahadul Antu

Md. Khalek Imtiaz

Maliha Mehzabin

Khandker Nagib Anwar

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WHY??

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Brand Elements

• Brand Name• Brand Logo• Brand Tagline: “A Touch Of Class”• Brand Slogan: “Enhance Your Home...

Enhance Your Life...”

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STP Analysis

Segmentation:• Demographic- Females, Decent Income, 16-

65 Age• Psychographic- Prefers A Nice Lifestyle,

Reflect Social Status• Behavioral- During Occasions, Look For

Comfort, Love To Décor• Geographic- Dhaka Only, Startup So Cant

Reach All Regions

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STP Analysis

Targeting:

• Upper Middle Class And Elite Class

• Looks For Unique And Luxurious Items

• Differentiated Marketing Strategy

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STP Analysis

Positioning:

Positioning Statement:

“For Urban People Wanting Classy Home

Decoration, Muslin Home Décor Is An Easy

Solution That Provides You With Comfortable

And Eye-catching Muslin Decor Products That

Will Enliven The Ambience Of Your Home”

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STP Analysis

Positioning:Perceptual Mapping- • More For Less Strategy• POP- Home Decoration Products• POD- Fabric, Designs, Service, Customer Value

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Perceptual Mapping Upper Middle

Elite class

Mass Market Exclusive

Middle or Lower Middle class

Current

Desired

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Core Brand Values

Integrity

Consumer

Focused

Communication

Contribution

Distinctive

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Mental Map

Decorative

Classic

HeritageChar

ming

Special

Lifestyle

Customized

Fabric

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Brand MantraEmotion

alModifier

Descriptive

Modifier

BrandFunctio

ns

UniqueLifestyl

eHome Decor

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Product Strategy

• Small And Familiar Variety Of Product.

• Trend Of Service Delivered.

• Easier Payment Options.

• Express You Desirers.

• Offers For The Loyal Ones.

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Marketing StrategyPricing Strategy:• Value Based Pricing:

Bed Sheets: BDT 3500 -15000

Curtains: BDT 6000 -25000

Cushion Covers: BDT 2000 -8000

• Price PerceptionChannel Strategy:• Supply Channel• Distribution Channel

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Marketing StrategyPromotional Strategy:• Consumer Promotion• Trade Promotion

(Advertising, Exhibition)

Secondary Leverage:• Country Of Origin

• Celebrity Spokesperson

• Events

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Resonance

Judgments

Performance

S a l i e n c e

Feelings

Imagery

Identified The Need Of Beautiful Home Create Deep & Broad Awareness

Brand Equity Model

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Brand Equity Model

Resonance

Judgments

Performance

S a l i e n c e

Feelings

Imagery Free And Fast Delivery All Over The Dhaka City

Finest Muslin Fabrics, Skilled Workers

Variety Of Colors, Designs

Can Order From Home Using Credit Card.

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Resonance

Judgments

Performance

S a l i e n c e

Feelings

Imagery

Purchase And Usage Situation- Dhanmondi , FestivalsPersonality And Values- Sincere And Sophisticated

User Profile- 20-65 Age Females, Aspirational Group

Brand Equity Model

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Resonance

Judgments

Performance

S a l i e n c e

Feelings

Imagery

Brand Credibility- Trustworthy, Expert And Likable

Brand Superiority- Best Among All

Brand Quality- Classy And Distinctive

Brand Consideration- Relevant To Customer’s Personality

Brand Equity Model

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Resonance

Judgments

Performance

S a l i e n c e

Feelings

Imagery

Royal Ambience Created With Exclusive DesignsA Better Social Approval

Tradition, Uniqueness and Heritage

Brand Equity Model

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Resonance

Judgments

Performance

S a l i e n c e

Feelings

Imagery

Customers Proud Of Our Association

Strong Kinship And Affiliation With Active Engagement

Repeat Purchaser And Strong Loyalty

Brand Equity Model

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Thank You