MUSLIM FRIENDLY

TOURISM (MFT)

ZULKIFLY MD SAIDDIRECTOR GENERAL

ISLAMIC TOURISM CENTRE (ITC)

Approved by the government on20 February 2009

Officially launched on 16 March 2009

Operations is in accordance with the office manual, approved by the Board of Trustees

Supervised by a Board of Trustees, chaired by the Secretary General of the Ministry of Tourism & Culture

Registered as a Company Limited by Guarantee on 22 June 2009

ISLAMIC TOURISM CENTRE

(Oh Muhammad) Say:Travel through the earth and see

how Allah did originate creation;

so will Allah produce a later

creation. For Allah has power

over all things.

_Holy Quran, Al-Ankabut

Chapter 29, Verse 20

Source : ITC Blueprint

Good

intention

(niat)

What to

see, do?

Where to

eat, pray?

Appreciation

for God’s

greatness

Strengthen

faiths &

teaching

MAQASID SHARIAH

Protection of Religion

Protection of Life

Protection of Intellect

Protection of Lineage

Protection of Wealth

• Allah has permitted that sound intellect & knowledge be promoted – forbidden that

corrupts / weakens it such as alcohol & drugs. (Protection of Intellect)

• Concept of segregation – basis of security & privacy. Forbids Muslims from engaging in fornication and adultery. (Protection of life, lineage and wealth)

Adhering to the elements and features of MFT would also mean protecting and safeguarding maslahah (benefits) and preventing or repelling the mafsadah

(harms) in all demensions of human life by upholding to the principles of Maqasid Shariah.

GLOBAL

1.8OIC NATIONS

1.1ASEAN OTHER NATIONS

255 350Pew Research Centre Pew Research Centre Pew Research Centre Thomson Reuters

Quick Facts

• 23% of the world’s population in 2014 was Muslim

• 26% of the world’s population is projected to be Muslim in 2030

• 50% of Muslims are under the age of 25 years

• 70% of the Arab population is under the age of 25 years

• 66% of the Muslim population is under 30 in Europe and North America

8

Source: Crescentrating

9

• Highly Educated

• Well Travelled

• 2nd & 3rd generation from Europe/UK & USA

• Increasingly seeking out goods and services with

Islamic value

• High spending power

Source: Global Muslim Lifestyle Travel Market 2012: Landscape and Consumer Needs Study

MARKET SIZE

BENCHMARK

(US$ Billion)

Source: State of the Global Islamic Economy Report 2017/2018, Thomson Reuters

CRITERIA (From a total 73 selected countries)1. Trade: Inbound Muslim Travel relative to its size2. Governance: Halal Friendly Ecosystem3. Awareness: Media/Events4. Social: Contribution to Employment

THE HALAL TRAVEL INDICATOR

121MILLION

INTERNATIONAL

TRAVELLERS

IN 2016

_MASTER CARD & CRESCENTRATING

Global Muslim Travel Index 2017

1,235MILLION

INTERNATIONAL

MUSLIM TRAVELLERS

IN 2016

_UNWTO

Tourism Highlights 2017 Edition

_MASTER CARD & CRESCENTRATING

Global Muslim Travel Index 2017

156MILLION

INTERNATIONAL

MUSLIM TRAVELLERS

BY 2020

14

USD

(Billion)

SAUDI ARABIA 20.4

UNITED ARAB EMIRATES 15.8

QATAR 12.4

INDONESIA 9.7

KUWAIT 9.6

Source : State of The Global Islamic Economy 2017/2018 Report, Thomson Reuters

0%10% 20%

30%40%

50%60%

70%

A L L O T H E R R E S P O N S E S

A I R T R A V E L E X P E R I E N C E

A I R & H O T E L D E A L

D I N I N G F O O D E X P E R I E N C E

A D V E N T U R E

C H O I C E O F D E S T I N A T I O N

H O T E L / R E S O R T S T A Y E X P E R I E N C E

R E L A X A T I O N

M U S L I M - F R I E N D L Y E X P E R I E N C E

O V E R A L L P R I C E

H A L A L F O O D

12%

21%

28%

31%

35%

36%

37%

46%

49%

53%

67%

Source: Dinar Standard and Crescent rating, 2015

MALAYSIA’S

ACHIEVEMENTS

16

KEY INDICATORS 2017

TOURIST ARRIVALS 25.9 MILLION

TOURIST RECEIPTS RM 82.16 BILLION (Est USD20.9B)

AVERAGE PER CAPITA EXPENDITURE RM3,166.50 (Est USD807)

AVERAGE LENGTH OF STAY 5.7 NIGHTS

TOP 10 TOURIST ARRIVALS IN 2017

1. SINGAPORE 6. INDIA

2. INDONESIA 7. SOUTH KOREA

3. CHINA 8. JAPAN

4. THAILAND 9. PHILIPPINES

5. BRUNEI 10. UNITED KINGDOM

Source : Tourism Malaysia

REGION 2015 2016 2017

ASEAN 4,460,318 4,875,931 4,788,335

EAST ASIA 31,798 39,852 42,765

SOUTH ASIA 313,974 258,897 238,434

WEST ASIA 261,423 274,325 240,491

EUROPE 60,235 55,635 54,713

OTHERS 25,200 22,501 19,270

TOTAL 5,152,948 5,527,142 5,384,008

Source : Tourism Malaysia & ITC

MALAYSIA RANKING IN

GLOBAL MUSLIM TRAVEL INDEX 2017

TOP 10 OIC DESTINATIONS

Source: MasterCard & Crescentrating

GMTI CRITERIA

1. FAMILY FRIENDLY DESTINATION

2. SAFETY OF MUSLIM VISITIORS & GENERAL

VISITORS

3. MUSLIM VISITORS ARRIVAL

4. HALAL FOOD OPTIONS

5. ACCESSIBILITY OF PRAYER FACILITIES

6. SERVICES & FACILITIES AT AIRPORTS

7. CHOICE OF ACCOMMODATIONS

8. AWARENESS TOWARDS THE NEEDS OF MUSLIM

VISITORS

9. EASE OF COMMUNICATION

10. AIR CONNECTIVITY

11. VISA REQUIREMENTS

INDONESIA

2,796,570

BRUNEI

1,660,506

BANGLADESH

111,836

SAUDI ARABIA

100,549

IRAN

59,023

SAUDI ARABIA

RM 11,555 (USD2,981)

KUWAIT

RM 8,191 (USD2,113)

OMAN

RM 8,118 (USD2,094)

UAE

RM 7,714 (USD1,990)

IRAN

RM 7,010 (USD1,808)

Tourism Malaysia

21

+ Airports

+ Highway Rest Service Areas

+ Shopping Malls

+ Theme Parks

+ Government Offices

+ Golf Resorts & Clubs

+ Stadiums

+ Convention Centres

+ Hospitals

+ Restaurants

+ Vibrant and government

regulated Halal industry in

Malaysia.

+ Pioneer of Halal standards and

certification.

+ Halal Certification provides

assurance as it fulfils the Syariah

law, which is a must for Muslims.

+ Malaysia Halal Logo is

recognized and well-accepted

worldwide.

+ Top International Fast Food

Chains Certified Halal

+ Street Food and Restaurant

Carnival

22

● At least one Halal certified kitchen

● Qiblat Direction on room ceiling

● Prayer mats / rugs / Holy Quran

● Prayer time schedule

● Segregated swimming pool / gym

● Ramadan Buffets / Iftar

● Sahoor (pre-dawn) menu

● Shuttle to Mosque for Terawikh

prayers

● Guest Imams for surmons / prayers

● Employment of Halal Executive

23

• Awal Muharram (New Year), Maulidur Rasul

(Prophet’s Birthday), Ramadan (Fasting

Month), Eid-ul Fitr, Eid-ul Adha (Qurban

Services)

• International Quran Recital (Since 1958)

• Malaysia International Halal Showcase

(MIHAS)

• IFTAR@KL – Ramadhan Festival

• Putrajaya International Islamic Arts &

Culture Festival

• World Islamic Economic Forum (WIEF)

• World Islamic Tourism Conference (WITC)

Total flight

frequency

2,968 weekly

As of 31 December 2016

Source: Tourism Malaysia & Malaysia Airports Berhad

Flight frequency

from OIC countries

376 weekly

OIC

CONNECTIVITY WITH

MUSLIM COUNTRIES

Avg. occupancy of seats

597,920 weekly

24

6,000 NATIONAL FATWA COUNCIL

JAKIM

Antara hasil perbincangan persidangan adalah:

• Membuka masjid kepada semua golongan tanpa mengira bangsa dan agama.

• Kebersihan dan keselamatan di masjid-masjid. Memastikan keselesaan dan

keselamatan pengunjung-pengunjung masjid.

• Mempelbagaikan fungsi masjid sebagai ‘One Stop Centre’, contohnya seperti

menawarkan pakej-pakej perkahwinan, menyediakan perpustakaan, pusat rawatan

serta kemudahan – kemudahan riadah dan sebagainya.

Malaysia

NUMBER ONE DESTINATION

FOR MUSLIM TRAVELLERS

2011-2014 -

CRESCENTRATING

Malaysia

NUMBER ONE DESTINATION

IN THE GLOBAL MUSLIM

TRAVELLERS INDEX 2015 & 2017-

CRESCENTRATING & MASTERCARD

Kuala Lumpur & Penang

TOP 10 BEST SHOPPING

DESTINATION MUSLIM TRAVELLERS

SHOPPING INDEX 2015 -

CRESCENTRATING & MASTERCARD

Malaysia

BEST HOLIDAY DESTINATION

IN THE MONTH OF RAMADAN

2016 -2026-

CRESCENTRATING & MASTERCARD

Islamic Arts

Museum Malaysia

TOP MUSEUM IN MALAYSIA

8TH IN ASIA-

TRIP ADVISOR

TRAVELLER’S CHOICE AWARDS 2014 - 2017

Malaysia

THE MOST DEVELOPED

ISLAMIC ECONOMY ECOSYSTEM

FOR HALAL TRAVEL

IN 2014 – 2017-

THOMSON REUTERS

ACCOLADES FOR MALAYSIA

ITC PUBLICATIONS

RESEARCH UNDERTAKEN

• SHARIAH COMPLIANCE

ACCOMMODATION

ONGOING RESEARCH UNDER RMK11

• PROFILING OF MOSQUES WITH TOURISM

RELATED ATTRACTIONS WITHIN THE

TOURISM CORRIDORS IN MALAYSIA

(to complete by April 2018)

ITC PUBLICATION

• MS2610:2015 STANDARD MUSLIM

FRIENDLY HOSPITALITY SERVICES

–REQUIREMENTS

• ISLAMIC TOURISM JOURNAL

• MUSLIM-FRIENDLY

ACCOMMODATIONS IN MALAYSIA

CHALLENGES

31

SYRIAN CIVIL WAR

2015 - PRESENTTURKEY BOMBINGS

2016

UK ATTACKS

2017

NEW YORK BOMBING

DEC 2017

EXTENSION OF TERRORIST ACTIVITIES IN THE REGION