Supporting the Over 40’s gMusician, Performer, Patron & Venue

’ t d t... Because We’re Not Dead Yet!

Why Start MusicWise?Why Start MusicWise?MusicWise is being developed to fill a gaping hole inthe entertainment sector.

It became obvious that within Australia, there werei t ll b it t i t th iddl dvirtually no websites catering to the middle-aged

demographic for live music AND entertainment ...

The 40 to 65 year oldsThis age group has some clear differences to G ti X & Y Generation X & Y ....

Over 40’sOver 40 s ...

•Have more Patience•Greater Respect for others•Care about Integrity

•Are Loyal to Brands and Venuesand Venues•They Strongly SupportOlder Local Acts (rock, Older Local Acts (rock, hard rock, blues, jazz, country & folk etc.)

DemographicsDemographics60-65

1,366,374Of the total 18-65population, the

18-293,782,593

50-59

40-65 age groupaccounts for a massi e 51%2,743,499 massive 51%

O t f th t t l 30-39

3 103 317

Out of the total Australian population the 3,103,31740-49

3,096,604population, the 40-65 group account for over 36%

The 40 to 65 Age GroupThe 40 to 65 Age GroupWho ARE They?

60-65

Who ARE They?Avid consumers of music &

t t i t Wh th k

40-493 096 604

60-651,366,374

entertainment ... When they know where to go.

They own records, CD's, record l bil h DVD 3,096,604 players, mobile phones, DVDs .

They are becoming more tech & internet savvy, owning iPod’s & laptops. They search for

50-592,743,499

laptops. They search for entertainment via the internet.

Family oriented, addicted to coffee & are established coffee & are established consumers of alcohol.

Facebook is becoming a popular past time HOWEVER popular past-time ... HOWEVER there are many who do not use Facebook.

This cohort deserves the This cohort deserves the respect, time & energy that goes with experience, in life and craft and craft.

Musicians & Vocalists, who have k d h d f DECADESworked hard for DECADES,

honing their craft & skills, deserve honing their craft & skills, deserve support, reviews AND promotion.

They have EARNED this RIGHT y...

StakeholdersStakeholders•Over 40’s Music Lovers•Over 40’s Musicians, Vocalists & PerformersOver 40 s Musicians, Vocalists & Performers•Venues: RSL’s, Hotels, Theatres, Restaurants, Cafes Music Clubs & Private Function Rooms Cafes, Music Clubs & Private Function Rooms with live entertainment.•Artists’ Management and Booking Agents•Artists Management and Booking Agents•Media Representatives•Music Festival Operators•Public Relations ConsultantsPublic Relations Consultants

Internet & the Over 40’sInternet & the Over 40 sTh ft h t th i t t • They often have access to the internet ...

and are using it more extensively when they understand the benefitsunderstand the benefits.

•They are consistently learning about technolog and are anting to kno moretechnology and are wanting to know more.

•The internet is fast becoming the leading resource of information for them, increasingly as their children, and grandchildren, utilise it as a main means of communicating via textas a main means of communicating via text.

•They are the fastest growing consumer group for internet related products.

MusicWise FeaturesMusicWise Features•Artist Profiles •Social Network built into

domain•Feature Articles•Music News (we envisage our members will be

domain•Gig Guide (paid for) •Venue Profiles (paid for)

interested in artists news other than just about their music.)

(p )•Banner Advertising (paid for)•Free Membership signing in

t ib t t d t )

•CD reviews•Gig reviews (members are

d t it i ith

contributes to data collection. •Funky Wordpress Design for

encouraged to write in with their view and photos. The best get published.)

ginteractivity and feedback.•Social Responsibiltysupporting health promotion

•Video of the Week (to encourage site ownership by members)

supporting health promotion initiatives that are age appropriate and Not for Profit organisations..

•Music by Genreg

What Do Musicians & Artists Get?What Do Musicians & Artists Get?

A Free Profile for those artists who qualify fit the criteria & •A Free Profile, for those artists who qualify, fit the criteria & abide by submission guidelines. **Approval will be at MusicWise’s discretion. **

•Slideshow of current photos (preferably at gigs).

•Embedded video (high quality from Youtube or Vimeo) If no •Embedded video (high quality from Youtube or Vimeo). If no video then a link to an audio sample if possible.

•Interaction with fans All profiles will have comments •Interaction with fans. All profiles will have comments enabled. This will also prove a positive for venues, as they can read what people think of the act.

•Optional MusicWise email account

NOTE: Performers who supply QUALITY video footage will be NOTE: Performers who supply QUALITY video footage will be given priority. This website aims to be a TRUE multi-media site.

Criteria for InclusionCriteria for InclusionT k th i t it f th M i Wi t t To keep the integrity of the MusicWise content & profiles, the following will be observed:

•Strict policy of advertising/promoting acts that have a majority of their members aged 40 years & over - OR who cater to towards demographicover - OR who cater to towards demographic.

•Artists must have a proven track record of being working musicians/performers OR have been working musicians/performers OR have been working in years previous.

Gi G id d ti t t l i ith th •Gig Guide advertisements not complying with the set criteria will be removed and monies forfeited.

What’s in it for Venues?Whats in it for Venues?A Targeted audience of Over 40’s•A Targeted audience of Over 40’s.

•Ability to source new acts.

•Potential for a permanent profile within the MusicWise site (paid)•Potential for a permanent profile within the MusicWise site (paid).

•Interactivity with patrons if venue has a profile within MusicWise. This will contribute to your business internet rankings via back-links.

•Reasonably priced gig guide that links to venue profile and artist, if they have a profile on MusicWise.

•Banner advertising by genre Pick a genre that best suits your venue •Banner advertising by genre. Pick a genre that best suits your venue.

•Potential to take part in competitions to promote venue.

•Venues promoting MusicWise by back-linking or encouraging Venues promoting MusicWise by back linking, or encouraging patrons to join MusicWise, will be recognised for their efforts.

The MusicWise Gig Guide will be a pre-paid service for the venue/promoter.

A Little Bit About Judie GadeA Little Bit About Judie Gade

Deakin UniversityB.A. (Psychology)

•Major in Psychology, & equivalent in Health Promotion, with an interest in how the media portrays health issues.p y• Minors in Children’s Literature & Journalism. • TOP 4 overall for Multi media • TOP 4, overall, for Multi-media Journalism. High Distinction in Journalism internship.

Besides setting up MusicWise, Judie is also finishing a life skills picture book, written for 4-7 year old children. on how to deal with depression,

Articles on health & education published locally & overseas by mainly professional & education

Judie also writes on health promotion initiatives, wildlife and environmental issues .

Sh i l h t mainly professional & education organisations.

She is also has a corporate health education consultancy based in St. Kilda, Melbourne.

What YOU can Do To HelpWhat YOU can Do To HelpIt’s quite simple ....q p

1. No subscribers, no MusicWise.2 All you have to do is to tell as many people as you can think of about the 2. All you have to do is to tell as many people as you can think of about the

site & how to subscribe. subscribe@musicwise.com.au

3. With a large subscriber base, venues will look at advertising. The more subscribers the better the chance of success More advertisers means subscribers, the better the chance of success. More advertisers means more work for the entertainment industry.

4. Until then, a Facebook page has been set up... http://www.facebook.com/MusicWiseAustraliahttp://www.facebook.com/MusicWiseAustralia

5. NOTE: The website is not up properly, and will not be promotes until content and design are finished. The callout to musicians and artists will begin soon.soon.

6. There should not be an “Us and Them” attitude. This will help the wholeindustry . For venues, you will benefit from other venues’ actions and vice versa.

Help others and help yourself.

Thank You in Anticipation.a ou c pa o .

Enquiries:

Judie Gade

PO Box 6167Frankston. 3199.

VICTORIA.

Mobile: 0410 402 404Email: editor@musicwise.com.au

b it it’ i iWebsite on it’s way: www.musicwise.com.au