Supporting the Over 40’s gMusician, Performer, Patron & Venue

’ t t... Because We’re Not DEAD Yet!

Why Start MusicWise?Why Start MusicWise?MusicWise is being developed to fill a gaping hole inthe entertainment sector.

It became obvious that within Australia, there werei t ll b it t i t th iddl dvirtually no websites catering to the middle-aged

demographic for live music AND entertainment ...

The 40 to 65 year oldsThis age group has some clear differences to G ti X & Y Generation X & Y ....

Over 40’sOver 40 s ...

•Have more Patience•Greater Respect forGreater Respect for others

•Care about IntegrityCare about Integrity•Are Loyal to Brands and Venuesand Venues

•They Strongly Support Older Local Acts (rock,Older Local Acts (rock, hard rock, blues, jazz, country & folk etc.)

DemographicsDemographics60-65

1,366,374Of the total 18-65population, the

18-293,782,593

50-59

40-65 age groupaccounts for a massi e 51%2,743,499 massive 51%

O t f th t t l 30-39

3 103 317

Out of the total Australian population the 3,103,31740-49

3,096,604population, the 40-65 group account for 36.46%

The 40 to 65 Age GroupThe 40 to 65 Age GroupWho ARE They?

60-65

Who ARE They?•Avid consumers of music &

t t i t Wh th k

40-493 096 604

60-651,366,374

entertainment ... When they know where to go.

•They own records, CD's, record l bil h DVD 3,096,604 players, mobile phones, DVDs .

They are becoming more tech & internet savvy, owning iPod’s & laptops.

50-592,743,499

laptops.

•Family oriented, addicted to coffee & are not unknown to love their alcohol They can party their alcohol ... They can party hard!

•Facebook is becoming a l t ti popular past-time ...

This cohort deserves theThis cohort deserves the respect, time & energy that goes with experience, in life and craftlife and craft.

Musicians & Vocalists whoMusicians & Vocalists, who have worked hard for DECADES, honing their craft

i d t& skills, deserve support, reviews AND promotionreviews AND promotion.

They have EARNED this ...y

StakeholdersStakeholders•Over 40’s Music Lovers•Over 40 s Music Lovers•Over 40’s Musicians, Vocalists & Performers•Venues: RSL’s, Hotels, Theatres, Restaurants, Cafes, Music Clubs & Private Function Rooms with live entertainment.•Artists’ Management and Booking Agents•Media Representatives•Music Festival Operators•Music Festival Operators•Public Relations Consultants

Internet & the Over 40’sInternet & the Over 40 s

• They often have access to the internet ... although they can find it confusing at first.

•They are learning about technology and are wanting to know morewanting to know more.

•The internet is fast becoming a leading resource of information for themresource of information for them.

•They are one of the fastest growing consumer groups for internet related products.

MusicWise FeaturesMusicWise Features•Artist Profiles

•Feature Articles

•Music by Genre

•Social Network built into site

•Music News (we envisage our members will be interested in artists news

th th j t b t th i

•Gig Guide (paid for)

•Venue Profiles (paid for)other than just about their music.)

•CD reviews

•Banner Advertising (paid for)

•Free Membership signing in contributes to data CD reviews

•Gig reviews (members are encouraged to write in with their view and photos The

contributes to data collection.

•Funky Wordpress Design for i t ti it d f db ktheir view and photos. The

best get published.)

•Video of the Week (to

interactivity and feedback.

•Social Responsibilty supporting worthy causes.(

encourage site ownership by members)

supporting worthy causes.

What Do Musicians & Artists Get?What Do Musicians & Artists Get?

A Free Profile for those artists who qualify & fit the criteria •A Free Profile, for those artists who qualify & fit the criteria. **Approval will be at MusicWise’s discretion. Not all artists will be included. **

•Slideshow of current photos (preferably at gigs).

•Embedded video (high quality from Youtube or Vimeo) If no •Embedded video (high quality from Youtube or Vimeo). If no video then a link to an audio sample if possible.

•Interaction with fans All profiles will have comments •Interaction with fans. All profiles will have comments enabled. This will also prove a positive for venues as they can read what people think of the act.

•Optional MusicWise email account

NOTE: Performers who supply QUALITY video footage will be NOTE: Performers who supply QUALITY video footage will be given priority. This website aims to be a TRUE multi-media site.

Criteria for InclusionCriteria for Inclusion

To keep the integrity of the MusicWise content & profiles...p•Strict policy of advertising/promoting acts that have a majority of their members aged 40 years & over - OR who cater to towards demographic.

•Artists must have a proven track record of being working musicians/performers OR have been working in years previousmusicians/performers OR have been working in years previous.

•Gig guide advertisements not complying with the set criteria will be removed and monies forfeited will be removed and monies forfeited.

What’s in it for Venues?Whats in it for Venues?•A Targeted audience of Over 40’s•A Targeted audience of Over 40 s.

•Ability to source new acts.

•Potential for a permanent profile within the MusicWise site (paid).p p (p )

•Interactivity with patrons if venue has a profile within MusicWise (paid for, however this will contribute to your business rankings.

Reasonably priced gig guide that links to venue profile and artist if they •Reasonably priced gig guide that links to venue profile and artist, if they have a profile on MusicWise.

•Banner advertising by genre. Pick a genre that best suits your venue.

•Potential to take part in competitions to promote venue.

•Regular venue advertisers rewarded with a venue review. Venues will be given a promotional code to give patrons for joining.g p g p j g

•Venues promoting MusicWise, by back-linking or encouraging patrons to join MusicWise will be recognised for their efforts.

The MusicWise gig guide will be a pre-paid service, in most cases, for the venue/promoter of an event.

A Little Bit About Judie GadeA Little Bit About Judie Gade

Deakin UniversityB.A. (Psychology)

•Major in Psychology, & equivalent in Health Promotion, with an interest in how the media portrays health issues.• Minors in Children’s Literature & Journalism. • TOP 4 overall for Multi-media TOP 4, overall, for Multi media Journalism. High Distinction in Journalism.

Besides setting up MusicWise, Judie is also finishing a life skills picture book, on how to deal with depression, written for 4-7

Articles on health & education published locally & overseas by mainly professional & education

pyear olds.

Judie also writes on health, promotion initiatives, wildlife and environmental issues. mainly professional & education

organisations.Married, with 2 children, aged 18 & 21.

What YOU can Do To HelpWhat YOU can Do To HelpIt’s quite simpleIt s quite simple ....

1. No subscribers, no MusicWise.2. All you have to do is to tell as many people as you can think of about the

site & how to subscribe. subscribe@musicwise.com.au

3. With subscribers, venues will look at advertising. The more subscribers, the gbetter the chance of success. It’s a number’s game ...

4. Until then, a Facebook page has been set up... http://www.facebook.com/group.php?gid=109542152402358&ref=nf

5. NOTE: The website is not up properly, and will not be promotes until content and design are finished. The callout to musicians and artists will begin soon.

6. There should not be a ‘them and us attitude.’ This will help the wholeindustry . For venues, you will benefit from other venues’ actions and vice versa.

Help others and help yourself.

Thank You in Anticipation.p

Enquiries:

Judie Gade

PO Box 6167Frankston. 3199.

VICTORIA.

Mobile: 0410 402 404Email: editor@musicwise.com.au

Website on it’s way: www.musicwise.com.au