Musicpool 2014 -> How to survive / thrive as a an artist in the digital age

38
How to survive thrive as an artist in the digital jungle Donnerstag, 27. März 14

description

This is a little talk I gave at the 1st Music Pool Community Event in Berlin in March 2014. Just a little summary about tools for artists. This is the teaser for a series of workshop I will do for Music Pool in Berlin this year.

Transcript of Musicpool 2014 -> How to survive / thrive as a an artist in the digital age

Page 1: Musicpool 2014 -> How to survive / thrive as a an artist in the digital age

How to survive thrive as an artist in the digital jungle

Donnerstag 27 Maumlrz 14

vinyl is killinghometaping is killing digital is killing

streaming is killing

intro

Donnerstag 27 Maumlrz 14

vinyl is killinghometaping is killing digital is killing

streaming is killingok we are over this right

intro

Donnerstag 27 Maumlrz 14

intro numbers tools tips

intro

Donnerstag 27 Maumlrz 14

Barbara Hallama aka BarbNerdy

20+ yrs music biz(from indie label digital start ups

major label iTunes editorial freelance consultant)

since 6+ yrs digital biz

intro

- Project Manager - Editorial f google music- DJ + Curator + Promoter- Consultant- Communications Expert

Donnerstag 27 Maumlrz 14

intro

Donnerstag 27 Maumlrz 14

Barbara Hallama aka BarbNerdy

Soundcloud Sept 2007

3446 Follower38 Mixes (4 got deleted)

45300 Plays20042 DL

in 50 countries

intro

SC BarbNerdy LINK

Donnerstag 27 Maumlrz 14

intro

Donnerstag 27 Maumlrz 14

intro

SC Link to stats

Text

Donnerstag 27 Maumlrz 14

music sales

Donnerstag 27 Maumlrz 14

music sales

Study

Pirates Rejoice Illegal Downloading Doesnrsquot Impact Digital Music Sales

Source Techrunch 2013

Donnerstag 27 Maumlrz 14

music sales

Study

Pirates Rejoice Illegal Downloading Doesnrsquot Impact Digital Music Sales

Source Techrunch 2013

phewfinally This was a long run

Donnerstag 27 Maumlrz 14

link

music sales

30 years of music sales

Donnerstag 27 Maumlrz 14

music consumptiondiscovery

Donnerstag 27 Maumlrz 14

what where why

reach etc

get rich and famous (you should leave here canlsquot help you)

Data for Music 360 were collected via 3000 online consumer surveys using

Nielsenrsquos proprietary high-quality ePanel in the United States

Quelle Nielsen

music consumption

Donnerstag 27 Maumlrz 14

Radio is still the dominant way people discover music (48)

followed by tips from friendsrelatives (10)

and YouTube (7)

but more teens listen to music through YouTube than through any other source (64) --

followed by radio (56)

iTunes (53 )

CDs (50)

Data for Music 360 were collected via 3000 online consumer surveys using

Nielsenrsquos proprietary high-quality ePanel in the United States

Quelle Nielsen

music discovery

Donnerstag 27 Maumlrz 14

Radio is still the dominant way people discover music (48)

followed by tips from friendsrelatives (10)

and YouTube (7)

but more teens listen to music through YouTube than through any other source (64) --

followed by radio (56)

iTunes (53 )

CDs (50)

Data for Music 360 were collected via 3000 online consumer surveys using

Nielsenrsquos proprietary high-quality ePanel in the United States

Quelle Nielsen

music discovery

SHAZAM

Donnerstag 27 Maumlrz 14

FacebookTwitter

SoundcloudBlogs

MusicMags (Germany print first)

NEWstreaming services playlists

music discovery

Donnerstag 27 Maumlrz 14

music discovery

democratization of music

Donnerstag 27 Maumlrz 14

democratization of music

music discovery

everybody nowadays can talkwrite about music

Donnerstag 27 Maumlrz 14

Tools

Donnerstag 27 Maumlrz 14

make sure people can listen to your musicreading about music

own Blog Website

really but i have a FB page

make it as a home for all your things like an archive people cannot search on FB

Tools

Donnerstag 27 Maumlrz 14

own Blog or Website with WordPress

or

just open up a tumblr

but keep in mind

its not yours you do not own it It can be closed and with it your stuff (--gt posterous)

Tools

Donnerstag 27 Maumlrz 14

embedded + customized player interacting with fans + musicians

homebase for you music with links and infos to all other places like blog twitter shop etc

tag your music files

Toolssoundcloud

Donnerstag 27 Maumlrz 14

hearthisat

Toolshearthisat

Donnerstag 27 Maumlrz 14

bandcamp Tools

Donnerstag 27 Maumlrz 14

bandcamp Tools

Donnerstag 27 Maumlrz 14

bandcamp

- direct to fan - easy to handle interface- selling streaming- physical digital products- own pricing amp timing - sharing - player available- stats and fan contacts- fair pricing 15 up to $100 10 after $5000 sales in 12 months - formats mp3 AAC FLAC OGG

Tools

Donnerstag 27 Maumlrz 14

sharing means caring

How to use all this tools

Donnerstag 27 Maumlrz 14

How to use all this tools

Donnerstag 27 Maumlrz 14

Twitter

How to use all this tools

Donnerstag 27 Maumlrz 14

NEVER auto-post Facebook links this will be the result --gt

How to use all this tools

Donnerstag 27 Maumlrz 14

Instagramand a brandnew child

Vine

How to use all this tools

Donnerstag 27 Maumlrz 14

interact with peoplebut

do not retweet every puups you where mentioned at

share also music you like from other artists to extend you own network

How to use all this tools

Donnerstag 27 Maumlrz 14

crowdfunding

Donnerstag 27 Maumlrz 14

crowdfunding

Donnerstag 27 Maumlrz 14

usefull links

Merlin Member Survey 2012Digital Music Consumption on the InternetIFPI Digital Music Report 2013

30 Yers of music salesSoundcloud vs Bandcamp vs Reverbnation

Shazamhearthisat

Donnerstag 27 Maumlrz 14

thank you

soundcloud --gt BarbNerdy

Blog (selfhosted) --gt sharingmeanscaringcom

Music + StreetArt Tumblr --gt supportyourlocalghetto

Twitter --gt BarbNerdy

LinkedIn --gt Barbara Hallama

Flickr --gt BarbNerdy

Donnerstag 27 Maumlrz 14

Page 2: Musicpool 2014 -> How to survive / thrive as a an artist in the digital age

vinyl is killinghometaping is killing digital is killing

streaming is killing

intro

Donnerstag 27 Maumlrz 14

vinyl is killinghometaping is killing digital is killing

streaming is killingok we are over this right

intro

Donnerstag 27 Maumlrz 14

intro numbers tools tips

intro

Donnerstag 27 Maumlrz 14

Barbara Hallama aka BarbNerdy

20+ yrs music biz(from indie label digital start ups

major label iTunes editorial freelance consultant)

since 6+ yrs digital biz

intro

- Project Manager - Editorial f google music- DJ + Curator + Promoter- Consultant- Communications Expert

Donnerstag 27 Maumlrz 14

intro

Donnerstag 27 Maumlrz 14

Barbara Hallama aka BarbNerdy

Soundcloud Sept 2007

3446 Follower38 Mixes (4 got deleted)

45300 Plays20042 DL

in 50 countries

intro

SC BarbNerdy LINK

Donnerstag 27 Maumlrz 14

intro

Donnerstag 27 Maumlrz 14

intro

SC Link to stats

Text

Donnerstag 27 Maumlrz 14

music sales

Donnerstag 27 Maumlrz 14

music sales

Study

Pirates Rejoice Illegal Downloading Doesnrsquot Impact Digital Music Sales

Source Techrunch 2013

Donnerstag 27 Maumlrz 14

music sales

Study

Pirates Rejoice Illegal Downloading Doesnrsquot Impact Digital Music Sales

Source Techrunch 2013

phewfinally This was a long run

Donnerstag 27 Maumlrz 14

link

music sales

30 years of music sales

Donnerstag 27 Maumlrz 14

music consumptiondiscovery

Donnerstag 27 Maumlrz 14

what where why

reach etc

get rich and famous (you should leave here canlsquot help you)

Data for Music 360 were collected via 3000 online consumer surveys using

Nielsenrsquos proprietary high-quality ePanel in the United States

Quelle Nielsen

music consumption

Donnerstag 27 Maumlrz 14

Radio is still the dominant way people discover music (48)

followed by tips from friendsrelatives (10)

and YouTube (7)

but more teens listen to music through YouTube than through any other source (64) --

followed by radio (56)

iTunes (53 )

CDs (50)

Data for Music 360 were collected via 3000 online consumer surveys using

Nielsenrsquos proprietary high-quality ePanel in the United States

Quelle Nielsen

music discovery

Donnerstag 27 Maumlrz 14

Radio is still the dominant way people discover music (48)

followed by tips from friendsrelatives (10)

and YouTube (7)

but more teens listen to music through YouTube than through any other source (64) --

followed by radio (56)

iTunes (53 )

CDs (50)

Data for Music 360 were collected via 3000 online consumer surveys using

Nielsenrsquos proprietary high-quality ePanel in the United States

Quelle Nielsen

music discovery

SHAZAM

Donnerstag 27 Maumlrz 14

FacebookTwitter

SoundcloudBlogs

MusicMags (Germany print first)

NEWstreaming services playlists

music discovery

Donnerstag 27 Maumlrz 14

music discovery

democratization of music

Donnerstag 27 Maumlrz 14

democratization of music

music discovery

everybody nowadays can talkwrite about music

Donnerstag 27 Maumlrz 14

Tools

Donnerstag 27 Maumlrz 14

make sure people can listen to your musicreading about music

own Blog Website

really but i have a FB page

make it as a home for all your things like an archive people cannot search on FB

Tools

Donnerstag 27 Maumlrz 14

own Blog or Website with WordPress

or

just open up a tumblr

but keep in mind

its not yours you do not own it It can be closed and with it your stuff (--gt posterous)

Tools

Donnerstag 27 Maumlrz 14

embedded + customized player interacting with fans + musicians

homebase for you music with links and infos to all other places like blog twitter shop etc

tag your music files

Toolssoundcloud

Donnerstag 27 Maumlrz 14

hearthisat

Toolshearthisat

Donnerstag 27 Maumlrz 14

bandcamp Tools

Donnerstag 27 Maumlrz 14

bandcamp Tools

Donnerstag 27 Maumlrz 14

bandcamp

- direct to fan - easy to handle interface- selling streaming- physical digital products- own pricing amp timing - sharing - player available- stats and fan contacts- fair pricing 15 up to $100 10 after $5000 sales in 12 months - formats mp3 AAC FLAC OGG

Tools

Donnerstag 27 Maumlrz 14

sharing means caring

How to use all this tools

Donnerstag 27 Maumlrz 14

How to use all this tools

Donnerstag 27 Maumlrz 14

Twitter

How to use all this tools

Donnerstag 27 Maumlrz 14

NEVER auto-post Facebook links this will be the result --gt

How to use all this tools

Donnerstag 27 Maumlrz 14

Instagramand a brandnew child

Vine

How to use all this tools

Donnerstag 27 Maumlrz 14

interact with peoplebut

do not retweet every puups you where mentioned at

share also music you like from other artists to extend you own network

How to use all this tools

Donnerstag 27 Maumlrz 14

crowdfunding

Donnerstag 27 Maumlrz 14

crowdfunding

Donnerstag 27 Maumlrz 14

usefull links

Merlin Member Survey 2012Digital Music Consumption on the InternetIFPI Digital Music Report 2013

30 Yers of music salesSoundcloud vs Bandcamp vs Reverbnation

Shazamhearthisat

Donnerstag 27 Maumlrz 14

thank you

soundcloud --gt BarbNerdy

Blog (selfhosted) --gt sharingmeanscaringcom

Music + StreetArt Tumblr --gt supportyourlocalghetto

Twitter --gt BarbNerdy

LinkedIn --gt Barbara Hallama

Flickr --gt BarbNerdy

Donnerstag 27 Maumlrz 14

Page 3: Musicpool 2014 -> How to survive / thrive as a an artist in the digital age

vinyl is killinghometaping is killing digital is killing

streaming is killingok we are over this right

intro

Donnerstag 27 Maumlrz 14

intro numbers tools tips

intro

Donnerstag 27 Maumlrz 14

Barbara Hallama aka BarbNerdy

20+ yrs music biz(from indie label digital start ups

major label iTunes editorial freelance consultant)

since 6+ yrs digital biz

intro

- Project Manager - Editorial f google music- DJ + Curator + Promoter- Consultant- Communications Expert

Donnerstag 27 Maumlrz 14

intro

Donnerstag 27 Maumlrz 14

Barbara Hallama aka BarbNerdy

Soundcloud Sept 2007

3446 Follower38 Mixes (4 got deleted)

45300 Plays20042 DL

in 50 countries

intro

SC BarbNerdy LINK

Donnerstag 27 Maumlrz 14

intro

Donnerstag 27 Maumlrz 14

intro

SC Link to stats

Text

Donnerstag 27 Maumlrz 14

music sales

Donnerstag 27 Maumlrz 14

music sales

Study

Pirates Rejoice Illegal Downloading Doesnrsquot Impact Digital Music Sales

Source Techrunch 2013

Donnerstag 27 Maumlrz 14

music sales

Study

Pirates Rejoice Illegal Downloading Doesnrsquot Impact Digital Music Sales

Source Techrunch 2013

phewfinally This was a long run

Donnerstag 27 Maumlrz 14

link

music sales

30 years of music sales

Donnerstag 27 Maumlrz 14

music consumptiondiscovery

Donnerstag 27 Maumlrz 14

what where why

reach etc

get rich and famous (you should leave here canlsquot help you)

Data for Music 360 were collected via 3000 online consumer surveys using

Nielsenrsquos proprietary high-quality ePanel in the United States

Quelle Nielsen

music consumption

Donnerstag 27 Maumlrz 14

Radio is still the dominant way people discover music (48)

followed by tips from friendsrelatives (10)

and YouTube (7)

but more teens listen to music through YouTube than through any other source (64) --

followed by radio (56)

iTunes (53 )

CDs (50)

Data for Music 360 were collected via 3000 online consumer surveys using

Nielsenrsquos proprietary high-quality ePanel in the United States

Quelle Nielsen

music discovery

Donnerstag 27 Maumlrz 14

Radio is still the dominant way people discover music (48)

followed by tips from friendsrelatives (10)

and YouTube (7)

but more teens listen to music through YouTube than through any other source (64) --

followed by radio (56)

iTunes (53 )

CDs (50)

Data for Music 360 were collected via 3000 online consumer surveys using

Nielsenrsquos proprietary high-quality ePanel in the United States

Quelle Nielsen

music discovery

SHAZAM

Donnerstag 27 Maumlrz 14

FacebookTwitter

SoundcloudBlogs

MusicMags (Germany print first)

NEWstreaming services playlists

music discovery

Donnerstag 27 Maumlrz 14

music discovery

democratization of music

Donnerstag 27 Maumlrz 14

democratization of music

music discovery

everybody nowadays can talkwrite about music

Donnerstag 27 Maumlrz 14

Tools

Donnerstag 27 Maumlrz 14

make sure people can listen to your musicreading about music

own Blog Website

really but i have a FB page

make it as a home for all your things like an archive people cannot search on FB

Tools

Donnerstag 27 Maumlrz 14

own Blog or Website with WordPress

or

just open up a tumblr

but keep in mind

its not yours you do not own it It can be closed and with it your stuff (--gt posterous)

Tools

Donnerstag 27 Maumlrz 14

embedded + customized player interacting with fans + musicians

homebase for you music with links and infos to all other places like blog twitter shop etc

tag your music files

Toolssoundcloud

Donnerstag 27 Maumlrz 14

hearthisat

Toolshearthisat

Donnerstag 27 Maumlrz 14

bandcamp Tools

Donnerstag 27 Maumlrz 14

bandcamp Tools

Donnerstag 27 Maumlrz 14

bandcamp

- direct to fan - easy to handle interface- selling streaming- physical digital products- own pricing amp timing - sharing - player available- stats and fan contacts- fair pricing 15 up to $100 10 after $5000 sales in 12 months - formats mp3 AAC FLAC OGG

Tools

Donnerstag 27 Maumlrz 14

sharing means caring

How to use all this tools

Donnerstag 27 Maumlrz 14

How to use all this tools

Donnerstag 27 Maumlrz 14

Twitter

How to use all this tools

Donnerstag 27 Maumlrz 14

NEVER auto-post Facebook links this will be the result --gt

How to use all this tools

Donnerstag 27 Maumlrz 14

Instagramand a brandnew child

Vine

How to use all this tools

Donnerstag 27 Maumlrz 14

interact with peoplebut

do not retweet every puups you where mentioned at

share also music you like from other artists to extend you own network

How to use all this tools

Donnerstag 27 Maumlrz 14

crowdfunding

Donnerstag 27 Maumlrz 14

crowdfunding

Donnerstag 27 Maumlrz 14

usefull links

Merlin Member Survey 2012Digital Music Consumption on the InternetIFPI Digital Music Report 2013

30 Yers of music salesSoundcloud vs Bandcamp vs Reverbnation

Shazamhearthisat

Donnerstag 27 Maumlrz 14

thank you

soundcloud --gt BarbNerdy

Blog (selfhosted) --gt sharingmeanscaringcom

Music + StreetArt Tumblr --gt supportyourlocalghetto

Twitter --gt BarbNerdy

LinkedIn --gt Barbara Hallama

Flickr --gt BarbNerdy

Donnerstag 27 Maumlrz 14

Page 4: Musicpool 2014 -> How to survive / thrive as a an artist in the digital age

intro numbers tools tips

intro

Donnerstag 27 Maumlrz 14

Barbara Hallama aka BarbNerdy

20+ yrs music biz(from indie label digital start ups

major label iTunes editorial freelance consultant)

since 6+ yrs digital biz

intro

- Project Manager - Editorial f google music- DJ + Curator + Promoter- Consultant- Communications Expert

Donnerstag 27 Maumlrz 14

intro

Donnerstag 27 Maumlrz 14

Barbara Hallama aka BarbNerdy

Soundcloud Sept 2007

3446 Follower38 Mixes (4 got deleted)

45300 Plays20042 DL

in 50 countries

intro

SC BarbNerdy LINK

Donnerstag 27 Maumlrz 14

intro

Donnerstag 27 Maumlrz 14

intro

SC Link to stats

Text

Donnerstag 27 Maumlrz 14

music sales

Donnerstag 27 Maumlrz 14

music sales

Study

Pirates Rejoice Illegal Downloading Doesnrsquot Impact Digital Music Sales

Source Techrunch 2013

Donnerstag 27 Maumlrz 14

music sales

Study

Pirates Rejoice Illegal Downloading Doesnrsquot Impact Digital Music Sales

Source Techrunch 2013

phewfinally This was a long run

Donnerstag 27 Maumlrz 14

link

music sales

30 years of music sales

Donnerstag 27 Maumlrz 14

music consumptiondiscovery

Donnerstag 27 Maumlrz 14

what where why

reach etc

get rich and famous (you should leave here canlsquot help you)

Data for Music 360 were collected via 3000 online consumer surveys using

Nielsenrsquos proprietary high-quality ePanel in the United States

Quelle Nielsen

music consumption

Donnerstag 27 Maumlrz 14

Radio is still the dominant way people discover music (48)

followed by tips from friendsrelatives (10)

and YouTube (7)

but more teens listen to music through YouTube than through any other source (64) --

followed by radio (56)

iTunes (53 )

CDs (50)

Data for Music 360 were collected via 3000 online consumer surveys using

Nielsenrsquos proprietary high-quality ePanel in the United States

Quelle Nielsen

music discovery

Donnerstag 27 Maumlrz 14

Radio is still the dominant way people discover music (48)

followed by tips from friendsrelatives (10)

and YouTube (7)

but more teens listen to music through YouTube than through any other source (64) --

followed by radio (56)

iTunes (53 )

CDs (50)

Data for Music 360 were collected via 3000 online consumer surveys using

Nielsenrsquos proprietary high-quality ePanel in the United States

Quelle Nielsen

music discovery

SHAZAM

Donnerstag 27 Maumlrz 14

FacebookTwitter

SoundcloudBlogs

MusicMags (Germany print first)

NEWstreaming services playlists

music discovery

Donnerstag 27 Maumlrz 14

music discovery

democratization of music

Donnerstag 27 Maumlrz 14

democratization of music

music discovery

everybody nowadays can talkwrite about music

Donnerstag 27 Maumlrz 14

Tools

Donnerstag 27 Maumlrz 14

make sure people can listen to your musicreading about music

own Blog Website

really but i have a FB page

make it as a home for all your things like an archive people cannot search on FB

Tools

Donnerstag 27 Maumlrz 14

own Blog or Website with WordPress

or

just open up a tumblr

but keep in mind

its not yours you do not own it It can be closed and with it your stuff (--gt posterous)

Tools

Donnerstag 27 Maumlrz 14

embedded + customized player interacting with fans + musicians

homebase for you music with links and infos to all other places like blog twitter shop etc

tag your music files

Toolssoundcloud

Donnerstag 27 Maumlrz 14

hearthisat

Toolshearthisat

Donnerstag 27 Maumlrz 14

bandcamp Tools

Donnerstag 27 Maumlrz 14

bandcamp Tools

Donnerstag 27 Maumlrz 14

bandcamp

- direct to fan - easy to handle interface- selling streaming- physical digital products- own pricing amp timing - sharing - player available- stats and fan contacts- fair pricing 15 up to $100 10 after $5000 sales in 12 months - formats mp3 AAC FLAC OGG

Tools

Donnerstag 27 Maumlrz 14

sharing means caring

How to use all this tools

Donnerstag 27 Maumlrz 14

How to use all this tools

Donnerstag 27 Maumlrz 14

Twitter

How to use all this tools

Donnerstag 27 Maumlrz 14

NEVER auto-post Facebook links this will be the result --gt

How to use all this tools

Donnerstag 27 Maumlrz 14

Instagramand a brandnew child

Vine

How to use all this tools

Donnerstag 27 Maumlrz 14

interact with peoplebut

do not retweet every puups you where mentioned at

share also music you like from other artists to extend you own network

How to use all this tools

Donnerstag 27 Maumlrz 14

crowdfunding

Donnerstag 27 Maumlrz 14

crowdfunding

Donnerstag 27 Maumlrz 14

usefull links

Merlin Member Survey 2012Digital Music Consumption on the InternetIFPI Digital Music Report 2013

30 Yers of music salesSoundcloud vs Bandcamp vs Reverbnation

Shazamhearthisat

Donnerstag 27 Maumlrz 14

thank you

soundcloud --gt BarbNerdy

Blog (selfhosted) --gt sharingmeanscaringcom

Music + StreetArt Tumblr --gt supportyourlocalghetto

Twitter --gt BarbNerdy

LinkedIn --gt Barbara Hallama

Flickr --gt BarbNerdy

Donnerstag 27 Maumlrz 14

Page 5: Musicpool 2014 -> How to survive / thrive as a an artist in the digital age

Barbara Hallama aka BarbNerdy

20+ yrs music biz(from indie label digital start ups

major label iTunes editorial freelance consultant)

since 6+ yrs digital biz

intro

- Project Manager - Editorial f google music- DJ + Curator + Promoter- Consultant- Communications Expert

Donnerstag 27 Maumlrz 14

intro

Donnerstag 27 Maumlrz 14

Barbara Hallama aka BarbNerdy

Soundcloud Sept 2007

3446 Follower38 Mixes (4 got deleted)

45300 Plays20042 DL

in 50 countries

intro

SC BarbNerdy LINK

Donnerstag 27 Maumlrz 14

intro

Donnerstag 27 Maumlrz 14

intro

SC Link to stats

Text

Donnerstag 27 Maumlrz 14

music sales

Donnerstag 27 Maumlrz 14

music sales

Study

Pirates Rejoice Illegal Downloading Doesnrsquot Impact Digital Music Sales

Source Techrunch 2013

Donnerstag 27 Maumlrz 14

music sales

Study

Pirates Rejoice Illegal Downloading Doesnrsquot Impact Digital Music Sales

Source Techrunch 2013

phewfinally This was a long run

Donnerstag 27 Maumlrz 14

link

music sales

30 years of music sales

Donnerstag 27 Maumlrz 14

music consumptiondiscovery

Donnerstag 27 Maumlrz 14

what where why

reach etc

get rich and famous (you should leave here canlsquot help you)

Data for Music 360 were collected via 3000 online consumer surveys using

Nielsenrsquos proprietary high-quality ePanel in the United States

Quelle Nielsen

music consumption

Donnerstag 27 Maumlrz 14

Radio is still the dominant way people discover music (48)

followed by tips from friendsrelatives (10)

and YouTube (7)

but more teens listen to music through YouTube than through any other source (64) --

followed by radio (56)

iTunes (53 )

CDs (50)

Data for Music 360 were collected via 3000 online consumer surveys using

Nielsenrsquos proprietary high-quality ePanel in the United States

Quelle Nielsen

music discovery

Donnerstag 27 Maumlrz 14

Radio is still the dominant way people discover music (48)

followed by tips from friendsrelatives (10)

and YouTube (7)

but more teens listen to music through YouTube than through any other source (64) --

followed by radio (56)

iTunes (53 )

CDs (50)

Data for Music 360 were collected via 3000 online consumer surveys using

Nielsenrsquos proprietary high-quality ePanel in the United States

Quelle Nielsen

music discovery

SHAZAM

Donnerstag 27 Maumlrz 14

FacebookTwitter

SoundcloudBlogs

MusicMags (Germany print first)

NEWstreaming services playlists

music discovery

Donnerstag 27 Maumlrz 14

music discovery

democratization of music

Donnerstag 27 Maumlrz 14

democratization of music

music discovery

everybody nowadays can talkwrite about music

Donnerstag 27 Maumlrz 14

Tools

Donnerstag 27 Maumlrz 14

make sure people can listen to your musicreading about music

own Blog Website

really but i have a FB page

make it as a home for all your things like an archive people cannot search on FB

Tools

Donnerstag 27 Maumlrz 14

own Blog or Website with WordPress

or

just open up a tumblr

but keep in mind

its not yours you do not own it It can be closed and with it your stuff (--gt posterous)

Tools

Donnerstag 27 Maumlrz 14

embedded + customized player interacting with fans + musicians

homebase for you music with links and infos to all other places like blog twitter shop etc

tag your music files

Toolssoundcloud

Donnerstag 27 Maumlrz 14

hearthisat

Toolshearthisat

Donnerstag 27 Maumlrz 14

bandcamp Tools

Donnerstag 27 Maumlrz 14

bandcamp Tools

Donnerstag 27 Maumlrz 14

bandcamp

- direct to fan - easy to handle interface- selling streaming- physical digital products- own pricing amp timing - sharing - player available- stats and fan contacts- fair pricing 15 up to $100 10 after $5000 sales in 12 months - formats mp3 AAC FLAC OGG

Tools

Donnerstag 27 Maumlrz 14

sharing means caring

How to use all this tools

Donnerstag 27 Maumlrz 14

How to use all this tools

Donnerstag 27 Maumlrz 14

Twitter

How to use all this tools

Donnerstag 27 Maumlrz 14

NEVER auto-post Facebook links this will be the result --gt

How to use all this tools

Donnerstag 27 Maumlrz 14

Instagramand a brandnew child

Vine

How to use all this tools

Donnerstag 27 Maumlrz 14

interact with peoplebut

do not retweet every puups you where mentioned at

share also music you like from other artists to extend you own network

How to use all this tools

Donnerstag 27 Maumlrz 14

crowdfunding

Donnerstag 27 Maumlrz 14

crowdfunding

Donnerstag 27 Maumlrz 14

usefull links

Merlin Member Survey 2012Digital Music Consumption on the InternetIFPI Digital Music Report 2013

30 Yers of music salesSoundcloud vs Bandcamp vs Reverbnation

Shazamhearthisat

Donnerstag 27 Maumlrz 14

thank you

soundcloud --gt BarbNerdy

Blog (selfhosted) --gt sharingmeanscaringcom

Music + StreetArt Tumblr --gt supportyourlocalghetto

Twitter --gt BarbNerdy

LinkedIn --gt Barbara Hallama

Flickr --gt BarbNerdy

Donnerstag 27 Maumlrz 14

Page 6: Musicpool 2014 -> How to survive / thrive as a an artist in the digital age

intro

Donnerstag 27 Maumlrz 14

Barbara Hallama aka BarbNerdy

Soundcloud Sept 2007

3446 Follower38 Mixes (4 got deleted)

45300 Plays20042 DL

in 50 countries

intro

SC BarbNerdy LINK

Donnerstag 27 Maumlrz 14

intro

Donnerstag 27 Maumlrz 14

intro

SC Link to stats

Text

Donnerstag 27 Maumlrz 14

music sales

Donnerstag 27 Maumlrz 14

music sales

Study

Pirates Rejoice Illegal Downloading Doesnrsquot Impact Digital Music Sales

Source Techrunch 2013

Donnerstag 27 Maumlrz 14

music sales

Study

Pirates Rejoice Illegal Downloading Doesnrsquot Impact Digital Music Sales

Source Techrunch 2013

phewfinally This was a long run

Donnerstag 27 Maumlrz 14

link

music sales

30 years of music sales

Donnerstag 27 Maumlrz 14

music consumptiondiscovery

Donnerstag 27 Maumlrz 14

what where why

reach etc

get rich and famous (you should leave here canlsquot help you)

Data for Music 360 were collected via 3000 online consumer surveys using

Nielsenrsquos proprietary high-quality ePanel in the United States

Quelle Nielsen

music consumption

Donnerstag 27 Maumlrz 14

Radio is still the dominant way people discover music (48)

followed by tips from friendsrelatives (10)

and YouTube (7)

but more teens listen to music through YouTube than through any other source (64) --

followed by radio (56)

iTunes (53 )

CDs (50)

Data for Music 360 were collected via 3000 online consumer surveys using

Nielsenrsquos proprietary high-quality ePanel in the United States

Quelle Nielsen

music discovery

Donnerstag 27 Maumlrz 14

Radio is still the dominant way people discover music (48)

followed by tips from friendsrelatives (10)

and YouTube (7)

but more teens listen to music through YouTube than through any other source (64) --

followed by radio (56)

iTunes (53 )

CDs (50)

Data for Music 360 were collected via 3000 online consumer surveys using

Nielsenrsquos proprietary high-quality ePanel in the United States

Quelle Nielsen

music discovery

SHAZAM

Donnerstag 27 Maumlrz 14

FacebookTwitter

SoundcloudBlogs

MusicMags (Germany print first)

NEWstreaming services playlists

music discovery

Donnerstag 27 Maumlrz 14

music discovery

democratization of music

Donnerstag 27 Maumlrz 14

democratization of music

music discovery

everybody nowadays can talkwrite about music

Donnerstag 27 Maumlrz 14

Tools

Donnerstag 27 Maumlrz 14

make sure people can listen to your musicreading about music

own Blog Website

really but i have a FB page

make it as a home for all your things like an archive people cannot search on FB

Tools

Donnerstag 27 Maumlrz 14

own Blog or Website with WordPress

or

just open up a tumblr

but keep in mind

its not yours you do not own it It can be closed and with it your stuff (--gt posterous)

Tools

Donnerstag 27 Maumlrz 14

embedded + customized player interacting with fans + musicians

homebase for you music with links and infos to all other places like blog twitter shop etc

tag your music files

Toolssoundcloud

Donnerstag 27 Maumlrz 14

hearthisat

Toolshearthisat

Donnerstag 27 Maumlrz 14

bandcamp Tools

Donnerstag 27 Maumlrz 14

bandcamp Tools

Donnerstag 27 Maumlrz 14

bandcamp

- direct to fan - easy to handle interface- selling streaming- physical digital products- own pricing amp timing - sharing - player available- stats and fan contacts- fair pricing 15 up to $100 10 after $5000 sales in 12 months - formats mp3 AAC FLAC OGG

Tools

Donnerstag 27 Maumlrz 14

sharing means caring

How to use all this tools

Donnerstag 27 Maumlrz 14

How to use all this tools

Donnerstag 27 Maumlrz 14

Twitter

How to use all this tools

Donnerstag 27 Maumlrz 14

NEVER auto-post Facebook links this will be the result --gt

How to use all this tools

Donnerstag 27 Maumlrz 14

Instagramand a brandnew child

Vine

How to use all this tools

Donnerstag 27 Maumlrz 14

interact with peoplebut

do not retweet every puups you where mentioned at

share also music you like from other artists to extend you own network

How to use all this tools

Donnerstag 27 Maumlrz 14

crowdfunding

Donnerstag 27 Maumlrz 14

crowdfunding

Donnerstag 27 Maumlrz 14

usefull links

Merlin Member Survey 2012Digital Music Consumption on the InternetIFPI Digital Music Report 2013

30 Yers of music salesSoundcloud vs Bandcamp vs Reverbnation

Shazamhearthisat

Donnerstag 27 Maumlrz 14

thank you

soundcloud --gt BarbNerdy

Blog (selfhosted) --gt sharingmeanscaringcom

Music + StreetArt Tumblr --gt supportyourlocalghetto

Twitter --gt BarbNerdy

LinkedIn --gt Barbara Hallama

Flickr --gt BarbNerdy

Donnerstag 27 Maumlrz 14

Page 7: Musicpool 2014 -> How to survive / thrive as a an artist in the digital age

Barbara Hallama aka BarbNerdy

Soundcloud Sept 2007

3446 Follower38 Mixes (4 got deleted)

45300 Plays20042 DL

in 50 countries

intro

SC BarbNerdy LINK

Donnerstag 27 Maumlrz 14

intro

Donnerstag 27 Maumlrz 14

intro

SC Link to stats

Text

Donnerstag 27 Maumlrz 14

music sales

Donnerstag 27 Maumlrz 14

music sales

Study

Pirates Rejoice Illegal Downloading Doesnrsquot Impact Digital Music Sales

Source Techrunch 2013

Donnerstag 27 Maumlrz 14

music sales

Study

Pirates Rejoice Illegal Downloading Doesnrsquot Impact Digital Music Sales

Source Techrunch 2013

phewfinally This was a long run

Donnerstag 27 Maumlrz 14

link

music sales

30 years of music sales

Donnerstag 27 Maumlrz 14

music consumptiondiscovery

Donnerstag 27 Maumlrz 14

what where why

reach etc

get rich and famous (you should leave here canlsquot help you)

Data for Music 360 were collected via 3000 online consumer surveys using

Nielsenrsquos proprietary high-quality ePanel in the United States

Quelle Nielsen

music consumption

Donnerstag 27 Maumlrz 14

Radio is still the dominant way people discover music (48)

followed by tips from friendsrelatives (10)

and YouTube (7)

but more teens listen to music through YouTube than through any other source (64) --

followed by radio (56)

iTunes (53 )

CDs (50)

Data for Music 360 were collected via 3000 online consumer surveys using

Nielsenrsquos proprietary high-quality ePanel in the United States

Quelle Nielsen

music discovery

Donnerstag 27 Maumlrz 14

Radio is still the dominant way people discover music (48)

followed by tips from friendsrelatives (10)

and YouTube (7)

but more teens listen to music through YouTube than through any other source (64) --

followed by radio (56)

iTunes (53 )

CDs (50)

Data for Music 360 were collected via 3000 online consumer surveys using

Nielsenrsquos proprietary high-quality ePanel in the United States

Quelle Nielsen

music discovery

SHAZAM

Donnerstag 27 Maumlrz 14

FacebookTwitter

SoundcloudBlogs

MusicMags (Germany print first)

NEWstreaming services playlists

music discovery

Donnerstag 27 Maumlrz 14

music discovery

democratization of music

Donnerstag 27 Maumlrz 14

democratization of music

music discovery

everybody nowadays can talkwrite about music

Donnerstag 27 Maumlrz 14

Tools

Donnerstag 27 Maumlrz 14

make sure people can listen to your musicreading about music

own Blog Website

really but i have a FB page

make it as a home for all your things like an archive people cannot search on FB

Tools

Donnerstag 27 Maumlrz 14

own Blog or Website with WordPress

or

just open up a tumblr

but keep in mind

its not yours you do not own it It can be closed and with it your stuff (--gt posterous)

Tools

Donnerstag 27 Maumlrz 14

embedded + customized player interacting with fans + musicians

homebase for you music with links and infos to all other places like blog twitter shop etc

tag your music files

Toolssoundcloud

Donnerstag 27 Maumlrz 14

hearthisat

Toolshearthisat

Donnerstag 27 Maumlrz 14

bandcamp Tools

Donnerstag 27 Maumlrz 14

bandcamp Tools

Donnerstag 27 Maumlrz 14

bandcamp

- direct to fan - easy to handle interface- selling streaming- physical digital products- own pricing amp timing - sharing - player available- stats and fan contacts- fair pricing 15 up to $100 10 after $5000 sales in 12 months - formats mp3 AAC FLAC OGG

Tools

Donnerstag 27 Maumlrz 14

sharing means caring

How to use all this tools

Donnerstag 27 Maumlrz 14

How to use all this tools

Donnerstag 27 Maumlrz 14

Twitter

How to use all this tools

Donnerstag 27 Maumlrz 14

NEVER auto-post Facebook links this will be the result --gt

How to use all this tools

Donnerstag 27 Maumlrz 14

Instagramand a brandnew child

Vine

How to use all this tools

Donnerstag 27 Maumlrz 14

interact with peoplebut

do not retweet every puups you where mentioned at

share also music you like from other artists to extend you own network

How to use all this tools

Donnerstag 27 Maumlrz 14

crowdfunding

Donnerstag 27 Maumlrz 14

crowdfunding

Donnerstag 27 Maumlrz 14

usefull links

Merlin Member Survey 2012Digital Music Consumption on the InternetIFPI Digital Music Report 2013

30 Yers of music salesSoundcloud vs Bandcamp vs Reverbnation

Shazamhearthisat

Donnerstag 27 Maumlrz 14

thank you

soundcloud --gt BarbNerdy

Blog (selfhosted) --gt sharingmeanscaringcom

Music + StreetArt Tumblr --gt supportyourlocalghetto

Twitter --gt BarbNerdy

LinkedIn --gt Barbara Hallama

Flickr --gt BarbNerdy

Donnerstag 27 Maumlrz 14

Page 8: Musicpool 2014 -> How to survive / thrive as a an artist in the digital age

intro

Donnerstag 27 Maumlrz 14

intro

SC Link to stats

Text

Donnerstag 27 Maumlrz 14

music sales

Donnerstag 27 Maumlrz 14

music sales

Study

Pirates Rejoice Illegal Downloading Doesnrsquot Impact Digital Music Sales

Source Techrunch 2013

Donnerstag 27 Maumlrz 14

music sales

Study

Pirates Rejoice Illegal Downloading Doesnrsquot Impact Digital Music Sales

Source Techrunch 2013

phewfinally This was a long run

Donnerstag 27 Maumlrz 14

link

music sales

30 years of music sales

Donnerstag 27 Maumlrz 14

music consumptiondiscovery

Donnerstag 27 Maumlrz 14

what where why

reach etc

get rich and famous (you should leave here canlsquot help you)

Data for Music 360 were collected via 3000 online consumer surveys using

Nielsenrsquos proprietary high-quality ePanel in the United States

Quelle Nielsen

music consumption

Donnerstag 27 Maumlrz 14

Radio is still the dominant way people discover music (48)

followed by tips from friendsrelatives (10)

and YouTube (7)

but more teens listen to music through YouTube than through any other source (64) --

followed by radio (56)

iTunes (53 )

CDs (50)

Data for Music 360 were collected via 3000 online consumer surveys using

Nielsenrsquos proprietary high-quality ePanel in the United States

Quelle Nielsen

music discovery

Donnerstag 27 Maumlrz 14

Radio is still the dominant way people discover music (48)

followed by tips from friendsrelatives (10)

and YouTube (7)

but more teens listen to music through YouTube than through any other source (64) --

followed by radio (56)

iTunes (53 )

CDs (50)

Data for Music 360 were collected via 3000 online consumer surveys using

Nielsenrsquos proprietary high-quality ePanel in the United States

Quelle Nielsen

music discovery

SHAZAM

Donnerstag 27 Maumlrz 14

FacebookTwitter

SoundcloudBlogs

MusicMags (Germany print first)

NEWstreaming services playlists

music discovery

Donnerstag 27 Maumlrz 14

music discovery

democratization of music

Donnerstag 27 Maumlrz 14

democratization of music

music discovery

everybody nowadays can talkwrite about music

Donnerstag 27 Maumlrz 14

Tools

Donnerstag 27 Maumlrz 14

make sure people can listen to your musicreading about music

own Blog Website

really but i have a FB page

make it as a home for all your things like an archive people cannot search on FB

Tools

Donnerstag 27 Maumlrz 14

own Blog or Website with WordPress

or

just open up a tumblr

but keep in mind

its not yours you do not own it It can be closed and with it your stuff (--gt posterous)

Tools

Donnerstag 27 Maumlrz 14

embedded + customized player interacting with fans + musicians

homebase for you music with links and infos to all other places like blog twitter shop etc

tag your music files

Toolssoundcloud

Donnerstag 27 Maumlrz 14

hearthisat

Toolshearthisat

Donnerstag 27 Maumlrz 14

bandcamp Tools

Donnerstag 27 Maumlrz 14

bandcamp Tools

Donnerstag 27 Maumlrz 14

bandcamp

- direct to fan - easy to handle interface- selling streaming- physical digital products- own pricing amp timing - sharing - player available- stats and fan contacts- fair pricing 15 up to $100 10 after $5000 sales in 12 months - formats mp3 AAC FLAC OGG

Tools

Donnerstag 27 Maumlrz 14

sharing means caring

How to use all this tools

Donnerstag 27 Maumlrz 14

How to use all this tools

Donnerstag 27 Maumlrz 14

Twitter

How to use all this tools

Donnerstag 27 Maumlrz 14

NEVER auto-post Facebook links this will be the result --gt

How to use all this tools

Donnerstag 27 Maumlrz 14

Instagramand a brandnew child

Vine

How to use all this tools

Donnerstag 27 Maumlrz 14

interact with peoplebut

do not retweet every puups you where mentioned at

share also music you like from other artists to extend you own network

How to use all this tools

Donnerstag 27 Maumlrz 14

crowdfunding

Donnerstag 27 Maumlrz 14

crowdfunding

Donnerstag 27 Maumlrz 14

usefull links

Merlin Member Survey 2012Digital Music Consumption on the InternetIFPI Digital Music Report 2013

30 Yers of music salesSoundcloud vs Bandcamp vs Reverbnation

Shazamhearthisat

Donnerstag 27 Maumlrz 14

thank you

soundcloud --gt BarbNerdy

Blog (selfhosted) --gt sharingmeanscaringcom

Music + StreetArt Tumblr --gt supportyourlocalghetto

Twitter --gt BarbNerdy

LinkedIn --gt Barbara Hallama

Flickr --gt BarbNerdy

Donnerstag 27 Maumlrz 14

Page 9: Musicpool 2014 -> How to survive / thrive as a an artist in the digital age

intro

SC Link to stats

Text

Donnerstag 27 Maumlrz 14

music sales

Donnerstag 27 Maumlrz 14

music sales

Study

Pirates Rejoice Illegal Downloading Doesnrsquot Impact Digital Music Sales

Source Techrunch 2013

Donnerstag 27 Maumlrz 14

music sales

Study

Pirates Rejoice Illegal Downloading Doesnrsquot Impact Digital Music Sales

Source Techrunch 2013

phewfinally This was a long run

Donnerstag 27 Maumlrz 14

link

music sales

30 years of music sales

Donnerstag 27 Maumlrz 14

music consumptiondiscovery

Donnerstag 27 Maumlrz 14

what where why

reach etc

get rich and famous (you should leave here canlsquot help you)

Data for Music 360 were collected via 3000 online consumer surveys using

Nielsenrsquos proprietary high-quality ePanel in the United States

Quelle Nielsen

music consumption

Donnerstag 27 Maumlrz 14

Radio is still the dominant way people discover music (48)

followed by tips from friendsrelatives (10)

and YouTube (7)

but more teens listen to music through YouTube than through any other source (64) --

followed by radio (56)

iTunes (53 )

CDs (50)

Data for Music 360 were collected via 3000 online consumer surveys using

Nielsenrsquos proprietary high-quality ePanel in the United States

Quelle Nielsen

music discovery

Donnerstag 27 Maumlrz 14

Radio is still the dominant way people discover music (48)

followed by tips from friendsrelatives (10)

and YouTube (7)

but more teens listen to music through YouTube than through any other source (64) --

followed by radio (56)

iTunes (53 )

CDs (50)

Data for Music 360 were collected via 3000 online consumer surveys using

Nielsenrsquos proprietary high-quality ePanel in the United States

Quelle Nielsen

music discovery

SHAZAM

Donnerstag 27 Maumlrz 14

FacebookTwitter

SoundcloudBlogs

MusicMags (Germany print first)

NEWstreaming services playlists

music discovery

Donnerstag 27 Maumlrz 14

music discovery

democratization of music

Donnerstag 27 Maumlrz 14

democratization of music

music discovery

everybody nowadays can talkwrite about music

Donnerstag 27 Maumlrz 14

Tools

Donnerstag 27 Maumlrz 14

make sure people can listen to your musicreading about music

own Blog Website

really but i have a FB page

make it as a home for all your things like an archive people cannot search on FB

Tools

Donnerstag 27 Maumlrz 14

own Blog or Website with WordPress

or

just open up a tumblr

but keep in mind

its not yours you do not own it It can be closed and with it your stuff (--gt posterous)

Tools

Donnerstag 27 Maumlrz 14

embedded + customized player interacting with fans + musicians

homebase for you music with links and infos to all other places like blog twitter shop etc

tag your music files

Toolssoundcloud

Donnerstag 27 Maumlrz 14

hearthisat

Toolshearthisat

Donnerstag 27 Maumlrz 14

bandcamp Tools

Donnerstag 27 Maumlrz 14

bandcamp Tools

Donnerstag 27 Maumlrz 14

bandcamp

- direct to fan - easy to handle interface- selling streaming- physical digital products- own pricing amp timing - sharing - player available- stats and fan contacts- fair pricing 15 up to $100 10 after $5000 sales in 12 months - formats mp3 AAC FLAC OGG

Tools

Donnerstag 27 Maumlrz 14

sharing means caring

How to use all this tools

Donnerstag 27 Maumlrz 14

How to use all this tools

Donnerstag 27 Maumlrz 14

Twitter

How to use all this tools

Donnerstag 27 Maumlrz 14

NEVER auto-post Facebook links this will be the result --gt

How to use all this tools

Donnerstag 27 Maumlrz 14

Instagramand a brandnew child

Vine

How to use all this tools

Donnerstag 27 Maumlrz 14

interact with peoplebut

do not retweet every puups you where mentioned at

share also music you like from other artists to extend you own network

How to use all this tools

Donnerstag 27 Maumlrz 14

crowdfunding

Donnerstag 27 Maumlrz 14

crowdfunding

Donnerstag 27 Maumlrz 14

usefull links

Merlin Member Survey 2012Digital Music Consumption on the InternetIFPI Digital Music Report 2013

30 Yers of music salesSoundcloud vs Bandcamp vs Reverbnation

Shazamhearthisat

Donnerstag 27 Maumlrz 14

thank you

soundcloud --gt BarbNerdy

Blog (selfhosted) --gt sharingmeanscaringcom

Music + StreetArt Tumblr --gt supportyourlocalghetto

Twitter --gt BarbNerdy

LinkedIn --gt Barbara Hallama

Flickr --gt BarbNerdy

Donnerstag 27 Maumlrz 14

Page 10: Musicpool 2014 -> How to survive / thrive as a an artist in the digital age

music sales

Donnerstag 27 Maumlrz 14

music sales

Study

Pirates Rejoice Illegal Downloading Doesnrsquot Impact Digital Music Sales

Source Techrunch 2013

Donnerstag 27 Maumlrz 14

music sales

Study

Pirates Rejoice Illegal Downloading Doesnrsquot Impact Digital Music Sales

Source Techrunch 2013

phewfinally This was a long run

Donnerstag 27 Maumlrz 14

link

music sales

30 years of music sales

Donnerstag 27 Maumlrz 14

music consumptiondiscovery

Donnerstag 27 Maumlrz 14

what where why

reach etc

get rich and famous (you should leave here canlsquot help you)

Data for Music 360 were collected via 3000 online consumer surveys using

Nielsenrsquos proprietary high-quality ePanel in the United States

Quelle Nielsen

music consumption

Donnerstag 27 Maumlrz 14

Radio is still the dominant way people discover music (48)

followed by tips from friendsrelatives (10)

and YouTube (7)

but more teens listen to music through YouTube than through any other source (64) --

followed by radio (56)

iTunes (53 )

CDs (50)

Data for Music 360 were collected via 3000 online consumer surveys using

Nielsenrsquos proprietary high-quality ePanel in the United States

Quelle Nielsen

music discovery

Donnerstag 27 Maumlrz 14

Radio is still the dominant way people discover music (48)

followed by tips from friendsrelatives (10)

and YouTube (7)

but more teens listen to music through YouTube than through any other source (64) --

followed by radio (56)

iTunes (53 )

CDs (50)

Data for Music 360 were collected via 3000 online consumer surveys using

Nielsenrsquos proprietary high-quality ePanel in the United States

Quelle Nielsen

music discovery

SHAZAM

Donnerstag 27 Maumlrz 14

FacebookTwitter

SoundcloudBlogs

MusicMags (Germany print first)

NEWstreaming services playlists

music discovery

Donnerstag 27 Maumlrz 14

music discovery

democratization of music

Donnerstag 27 Maumlrz 14

democratization of music

music discovery

everybody nowadays can talkwrite about music

Donnerstag 27 Maumlrz 14

Tools

Donnerstag 27 Maumlrz 14

make sure people can listen to your musicreading about music

own Blog Website

really but i have a FB page

make it as a home for all your things like an archive people cannot search on FB

Tools

Donnerstag 27 Maumlrz 14

own Blog or Website with WordPress

or

just open up a tumblr

but keep in mind

its not yours you do not own it It can be closed and with it your stuff (--gt posterous)

Tools

Donnerstag 27 Maumlrz 14

embedded + customized player interacting with fans + musicians

homebase for you music with links and infos to all other places like blog twitter shop etc

tag your music files

Toolssoundcloud

Donnerstag 27 Maumlrz 14

hearthisat

Toolshearthisat

Donnerstag 27 Maumlrz 14

bandcamp Tools

Donnerstag 27 Maumlrz 14

bandcamp Tools

Donnerstag 27 Maumlrz 14

bandcamp

- direct to fan - easy to handle interface- selling streaming- physical digital products- own pricing amp timing - sharing - player available- stats and fan contacts- fair pricing 15 up to $100 10 after $5000 sales in 12 months - formats mp3 AAC FLAC OGG

Tools

Donnerstag 27 Maumlrz 14

sharing means caring

How to use all this tools

Donnerstag 27 Maumlrz 14

How to use all this tools

Donnerstag 27 Maumlrz 14

Twitter

How to use all this tools

Donnerstag 27 Maumlrz 14

NEVER auto-post Facebook links this will be the result --gt

How to use all this tools

Donnerstag 27 Maumlrz 14

Instagramand a brandnew child

Vine

How to use all this tools

Donnerstag 27 Maumlrz 14

interact with peoplebut

do not retweet every puups you where mentioned at

share also music you like from other artists to extend you own network

How to use all this tools

Donnerstag 27 Maumlrz 14

crowdfunding

Donnerstag 27 Maumlrz 14

crowdfunding

Donnerstag 27 Maumlrz 14

usefull links

Merlin Member Survey 2012Digital Music Consumption on the InternetIFPI Digital Music Report 2013

30 Yers of music salesSoundcloud vs Bandcamp vs Reverbnation

Shazamhearthisat

Donnerstag 27 Maumlrz 14

thank you

soundcloud --gt BarbNerdy

Blog (selfhosted) --gt sharingmeanscaringcom

Music + StreetArt Tumblr --gt supportyourlocalghetto

Twitter --gt BarbNerdy

LinkedIn --gt Barbara Hallama

Flickr --gt BarbNerdy

Donnerstag 27 Maumlrz 14

Page 11: Musicpool 2014 -> How to survive / thrive as a an artist in the digital age

music sales

Study

Pirates Rejoice Illegal Downloading Doesnrsquot Impact Digital Music Sales

Source Techrunch 2013

Donnerstag 27 Maumlrz 14

music sales

Study

Pirates Rejoice Illegal Downloading Doesnrsquot Impact Digital Music Sales

Source Techrunch 2013

phewfinally This was a long run

Donnerstag 27 Maumlrz 14

link

music sales

30 years of music sales

Donnerstag 27 Maumlrz 14

music consumptiondiscovery

Donnerstag 27 Maumlrz 14

what where why

reach etc

get rich and famous (you should leave here canlsquot help you)

Data for Music 360 were collected via 3000 online consumer surveys using

Nielsenrsquos proprietary high-quality ePanel in the United States

Quelle Nielsen

music consumption

Donnerstag 27 Maumlrz 14

Radio is still the dominant way people discover music (48)

followed by tips from friendsrelatives (10)

and YouTube (7)

but more teens listen to music through YouTube than through any other source (64) --

followed by radio (56)

iTunes (53 )

CDs (50)

Data for Music 360 were collected via 3000 online consumer surveys using

Nielsenrsquos proprietary high-quality ePanel in the United States

Quelle Nielsen

music discovery

Donnerstag 27 Maumlrz 14

Radio is still the dominant way people discover music (48)

followed by tips from friendsrelatives (10)

and YouTube (7)

but more teens listen to music through YouTube than through any other source (64) --

followed by radio (56)

iTunes (53 )

CDs (50)

Data for Music 360 were collected via 3000 online consumer surveys using

Nielsenrsquos proprietary high-quality ePanel in the United States

Quelle Nielsen

music discovery

SHAZAM

Donnerstag 27 Maumlrz 14

FacebookTwitter

SoundcloudBlogs

MusicMags (Germany print first)

NEWstreaming services playlists

music discovery

Donnerstag 27 Maumlrz 14

music discovery

democratization of music

Donnerstag 27 Maumlrz 14

democratization of music

music discovery

everybody nowadays can talkwrite about music

Donnerstag 27 Maumlrz 14

Tools

Donnerstag 27 Maumlrz 14

make sure people can listen to your musicreading about music

own Blog Website

really but i have a FB page

make it as a home for all your things like an archive people cannot search on FB

Tools

Donnerstag 27 Maumlrz 14

own Blog or Website with WordPress

or

just open up a tumblr

but keep in mind

its not yours you do not own it It can be closed and with it your stuff (--gt posterous)

Tools

Donnerstag 27 Maumlrz 14

embedded + customized player interacting with fans + musicians

homebase for you music with links and infos to all other places like blog twitter shop etc

tag your music files

Toolssoundcloud

Donnerstag 27 Maumlrz 14

hearthisat

Toolshearthisat

Donnerstag 27 Maumlrz 14

bandcamp Tools

Donnerstag 27 Maumlrz 14

bandcamp Tools

Donnerstag 27 Maumlrz 14

bandcamp

- direct to fan - easy to handle interface- selling streaming- physical digital products- own pricing amp timing - sharing - player available- stats and fan contacts- fair pricing 15 up to $100 10 after $5000 sales in 12 months - formats mp3 AAC FLAC OGG

Tools

Donnerstag 27 Maumlrz 14

sharing means caring

How to use all this tools

Donnerstag 27 Maumlrz 14

How to use all this tools

Donnerstag 27 Maumlrz 14

Twitter

How to use all this tools

Donnerstag 27 Maumlrz 14

NEVER auto-post Facebook links this will be the result --gt

How to use all this tools

Donnerstag 27 Maumlrz 14

Instagramand a brandnew child

Vine

How to use all this tools

Donnerstag 27 Maumlrz 14

interact with peoplebut

do not retweet every puups you where mentioned at

share also music you like from other artists to extend you own network

How to use all this tools

Donnerstag 27 Maumlrz 14

crowdfunding

Donnerstag 27 Maumlrz 14

crowdfunding

Donnerstag 27 Maumlrz 14

usefull links

Merlin Member Survey 2012Digital Music Consumption on the InternetIFPI Digital Music Report 2013

30 Yers of music salesSoundcloud vs Bandcamp vs Reverbnation

Shazamhearthisat

Donnerstag 27 Maumlrz 14

thank you

soundcloud --gt BarbNerdy

Blog (selfhosted) --gt sharingmeanscaringcom

Music + StreetArt Tumblr --gt supportyourlocalghetto

Twitter --gt BarbNerdy

LinkedIn --gt Barbara Hallama

Flickr --gt BarbNerdy

Donnerstag 27 Maumlrz 14

Page 12: Musicpool 2014 -> How to survive / thrive as a an artist in the digital age

music sales

Study

Pirates Rejoice Illegal Downloading Doesnrsquot Impact Digital Music Sales

Source Techrunch 2013

phewfinally This was a long run

Donnerstag 27 Maumlrz 14

link

music sales

30 years of music sales

Donnerstag 27 Maumlrz 14

music consumptiondiscovery

Donnerstag 27 Maumlrz 14

what where why

reach etc

get rich and famous (you should leave here canlsquot help you)

Data for Music 360 were collected via 3000 online consumer surveys using

Nielsenrsquos proprietary high-quality ePanel in the United States

Quelle Nielsen

music consumption

Donnerstag 27 Maumlrz 14

Radio is still the dominant way people discover music (48)

followed by tips from friendsrelatives (10)

and YouTube (7)

but more teens listen to music through YouTube than through any other source (64) --

followed by radio (56)

iTunes (53 )

CDs (50)

Data for Music 360 were collected via 3000 online consumer surveys using

Nielsenrsquos proprietary high-quality ePanel in the United States

Quelle Nielsen

music discovery

Donnerstag 27 Maumlrz 14

Radio is still the dominant way people discover music (48)

followed by tips from friendsrelatives (10)

and YouTube (7)

but more teens listen to music through YouTube than through any other source (64) --

followed by radio (56)

iTunes (53 )

CDs (50)

Data for Music 360 were collected via 3000 online consumer surveys using

Nielsenrsquos proprietary high-quality ePanel in the United States

Quelle Nielsen

music discovery

SHAZAM

Donnerstag 27 Maumlrz 14

FacebookTwitter

SoundcloudBlogs

MusicMags (Germany print first)

NEWstreaming services playlists

music discovery

Donnerstag 27 Maumlrz 14

music discovery

democratization of music

Donnerstag 27 Maumlrz 14

democratization of music

music discovery

everybody nowadays can talkwrite about music

Donnerstag 27 Maumlrz 14

Tools

Donnerstag 27 Maumlrz 14

make sure people can listen to your musicreading about music

own Blog Website

really but i have a FB page

make it as a home for all your things like an archive people cannot search on FB

Tools

Donnerstag 27 Maumlrz 14

own Blog or Website with WordPress

or

just open up a tumblr

but keep in mind

its not yours you do not own it It can be closed and with it your stuff (--gt posterous)

Tools

Donnerstag 27 Maumlrz 14

embedded + customized player interacting with fans + musicians

homebase for you music with links and infos to all other places like blog twitter shop etc

tag your music files

Toolssoundcloud

Donnerstag 27 Maumlrz 14

hearthisat

Toolshearthisat

Donnerstag 27 Maumlrz 14

bandcamp Tools

Donnerstag 27 Maumlrz 14

bandcamp Tools

Donnerstag 27 Maumlrz 14

bandcamp

- direct to fan - easy to handle interface- selling streaming- physical digital products- own pricing amp timing - sharing - player available- stats and fan contacts- fair pricing 15 up to $100 10 after $5000 sales in 12 months - formats mp3 AAC FLAC OGG

Tools

Donnerstag 27 Maumlrz 14

sharing means caring

How to use all this tools

Donnerstag 27 Maumlrz 14

How to use all this tools

Donnerstag 27 Maumlrz 14

Twitter

How to use all this tools

Donnerstag 27 Maumlrz 14

NEVER auto-post Facebook links this will be the result --gt

How to use all this tools

Donnerstag 27 Maumlrz 14

Instagramand a brandnew child

Vine

How to use all this tools

Donnerstag 27 Maumlrz 14

interact with peoplebut

do not retweet every puups you where mentioned at

share also music you like from other artists to extend you own network

How to use all this tools

Donnerstag 27 Maumlrz 14

crowdfunding

Donnerstag 27 Maumlrz 14

crowdfunding

Donnerstag 27 Maumlrz 14

usefull links

Merlin Member Survey 2012Digital Music Consumption on the InternetIFPI Digital Music Report 2013

30 Yers of music salesSoundcloud vs Bandcamp vs Reverbnation

Shazamhearthisat

Donnerstag 27 Maumlrz 14

thank you

soundcloud --gt BarbNerdy

Blog (selfhosted) --gt sharingmeanscaringcom

Music + StreetArt Tumblr --gt supportyourlocalghetto

Twitter --gt BarbNerdy

LinkedIn --gt Barbara Hallama

Flickr --gt BarbNerdy

Donnerstag 27 Maumlrz 14

Page 13: Musicpool 2014 -> How to survive / thrive as a an artist in the digital age

link

music sales

30 years of music sales

Donnerstag 27 Maumlrz 14

music consumptiondiscovery

Donnerstag 27 Maumlrz 14

what where why

reach etc

get rich and famous (you should leave here canlsquot help you)

Data for Music 360 were collected via 3000 online consumer surveys using

Nielsenrsquos proprietary high-quality ePanel in the United States

Quelle Nielsen

music consumption

Donnerstag 27 Maumlrz 14

Radio is still the dominant way people discover music (48)

followed by tips from friendsrelatives (10)

and YouTube (7)

but more teens listen to music through YouTube than through any other source (64) --

followed by radio (56)

iTunes (53 )

CDs (50)

Data for Music 360 were collected via 3000 online consumer surveys using

Nielsenrsquos proprietary high-quality ePanel in the United States

Quelle Nielsen

music discovery

Donnerstag 27 Maumlrz 14

Radio is still the dominant way people discover music (48)

followed by tips from friendsrelatives (10)

and YouTube (7)

but more teens listen to music through YouTube than through any other source (64) --

followed by radio (56)

iTunes (53 )

CDs (50)

Data for Music 360 were collected via 3000 online consumer surveys using

Nielsenrsquos proprietary high-quality ePanel in the United States

Quelle Nielsen

music discovery

SHAZAM

Donnerstag 27 Maumlrz 14

FacebookTwitter

SoundcloudBlogs

MusicMags (Germany print first)

NEWstreaming services playlists

music discovery

Donnerstag 27 Maumlrz 14

music discovery

democratization of music

Donnerstag 27 Maumlrz 14

democratization of music

music discovery

everybody nowadays can talkwrite about music

Donnerstag 27 Maumlrz 14

Tools

Donnerstag 27 Maumlrz 14

make sure people can listen to your musicreading about music

own Blog Website

really but i have a FB page

make it as a home for all your things like an archive people cannot search on FB

Tools

Donnerstag 27 Maumlrz 14

own Blog or Website with WordPress

or

just open up a tumblr

but keep in mind

its not yours you do not own it It can be closed and with it your stuff (--gt posterous)

Tools

Donnerstag 27 Maumlrz 14

embedded + customized player interacting with fans + musicians

homebase for you music with links and infos to all other places like blog twitter shop etc

tag your music files

Toolssoundcloud

Donnerstag 27 Maumlrz 14

hearthisat

Toolshearthisat

Donnerstag 27 Maumlrz 14

bandcamp Tools

Donnerstag 27 Maumlrz 14

bandcamp Tools

Donnerstag 27 Maumlrz 14

bandcamp

- direct to fan - easy to handle interface- selling streaming- physical digital products- own pricing amp timing - sharing - player available- stats and fan contacts- fair pricing 15 up to $100 10 after $5000 sales in 12 months - formats mp3 AAC FLAC OGG

Tools

Donnerstag 27 Maumlrz 14

sharing means caring

How to use all this tools

Donnerstag 27 Maumlrz 14

How to use all this tools

Donnerstag 27 Maumlrz 14

Twitter

How to use all this tools

Donnerstag 27 Maumlrz 14

NEVER auto-post Facebook links this will be the result --gt

How to use all this tools

Donnerstag 27 Maumlrz 14

Instagramand a brandnew child

Vine

How to use all this tools

Donnerstag 27 Maumlrz 14

interact with peoplebut

do not retweet every puups you where mentioned at

share also music you like from other artists to extend you own network

How to use all this tools

Donnerstag 27 Maumlrz 14

crowdfunding

Donnerstag 27 Maumlrz 14

crowdfunding

Donnerstag 27 Maumlrz 14

usefull links

Merlin Member Survey 2012Digital Music Consumption on the InternetIFPI Digital Music Report 2013

30 Yers of music salesSoundcloud vs Bandcamp vs Reverbnation

Shazamhearthisat

Donnerstag 27 Maumlrz 14

thank you

soundcloud --gt BarbNerdy

Blog (selfhosted) --gt sharingmeanscaringcom

Music + StreetArt Tumblr --gt supportyourlocalghetto

Twitter --gt BarbNerdy

LinkedIn --gt Barbara Hallama

Flickr --gt BarbNerdy

Donnerstag 27 Maumlrz 14

Page 14: Musicpool 2014 -> How to survive / thrive as a an artist in the digital age

music consumptiondiscovery

Donnerstag 27 Maumlrz 14

what where why

reach etc

get rich and famous (you should leave here canlsquot help you)

Data for Music 360 were collected via 3000 online consumer surveys using

Nielsenrsquos proprietary high-quality ePanel in the United States

Quelle Nielsen

music consumption

Donnerstag 27 Maumlrz 14

Radio is still the dominant way people discover music (48)

followed by tips from friendsrelatives (10)

and YouTube (7)

but more teens listen to music through YouTube than through any other source (64) --

followed by radio (56)

iTunes (53 )

CDs (50)

Data for Music 360 were collected via 3000 online consumer surveys using

Nielsenrsquos proprietary high-quality ePanel in the United States

Quelle Nielsen

music discovery

Donnerstag 27 Maumlrz 14

Radio is still the dominant way people discover music (48)

followed by tips from friendsrelatives (10)

and YouTube (7)

but more teens listen to music through YouTube than through any other source (64) --

followed by radio (56)

iTunes (53 )

CDs (50)

Data for Music 360 were collected via 3000 online consumer surveys using

Nielsenrsquos proprietary high-quality ePanel in the United States

Quelle Nielsen

music discovery

SHAZAM

Donnerstag 27 Maumlrz 14

FacebookTwitter

SoundcloudBlogs

MusicMags (Germany print first)

NEWstreaming services playlists

music discovery

Donnerstag 27 Maumlrz 14

music discovery

democratization of music

Donnerstag 27 Maumlrz 14

democratization of music

music discovery

everybody nowadays can talkwrite about music

Donnerstag 27 Maumlrz 14

Tools

Donnerstag 27 Maumlrz 14

make sure people can listen to your musicreading about music

own Blog Website

really but i have a FB page

make it as a home for all your things like an archive people cannot search on FB

Tools

Donnerstag 27 Maumlrz 14

own Blog or Website with WordPress

or

just open up a tumblr

but keep in mind

its not yours you do not own it It can be closed and with it your stuff (--gt posterous)

Tools

Donnerstag 27 Maumlrz 14

embedded + customized player interacting with fans + musicians

homebase for you music with links and infos to all other places like blog twitter shop etc

tag your music files

Toolssoundcloud

Donnerstag 27 Maumlrz 14

hearthisat

Toolshearthisat

Donnerstag 27 Maumlrz 14

bandcamp Tools

Donnerstag 27 Maumlrz 14

bandcamp Tools

Donnerstag 27 Maumlrz 14

bandcamp

- direct to fan - easy to handle interface- selling streaming- physical digital products- own pricing amp timing - sharing - player available- stats and fan contacts- fair pricing 15 up to $100 10 after $5000 sales in 12 months - formats mp3 AAC FLAC OGG

Tools

Donnerstag 27 Maumlrz 14

sharing means caring

How to use all this tools

Donnerstag 27 Maumlrz 14

How to use all this tools

Donnerstag 27 Maumlrz 14

Twitter

How to use all this tools

Donnerstag 27 Maumlrz 14

NEVER auto-post Facebook links this will be the result --gt

How to use all this tools

Donnerstag 27 Maumlrz 14

Instagramand a brandnew child

Vine

How to use all this tools

Donnerstag 27 Maumlrz 14

interact with peoplebut

do not retweet every puups you where mentioned at

share also music you like from other artists to extend you own network

How to use all this tools

Donnerstag 27 Maumlrz 14

crowdfunding

Donnerstag 27 Maumlrz 14

crowdfunding

Donnerstag 27 Maumlrz 14

usefull links

Merlin Member Survey 2012Digital Music Consumption on the InternetIFPI Digital Music Report 2013

30 Yers of music salesSoundcloud vs Bandcamp vs Reverbnation

Shazamhearthisat

Donnerstag 27 Maumlrz 14

thank you

soundcloud --gt BarbNerdy

Blog (selfhosted) --gt sharingmeanscaringcom

Music + StreetArt Tumblr --gt supportyourlocalghetto

Twitter --gt BarbNerdy

LinkedIn --gt Barbara Hallama

Flickr --gt BarbNerdy

Donnerstag 27 Maumlrz 14

Page 15: Musicpool 2014 -> How to survive / thrive as a an artist in the digital age

what where why

reach etc

get rich and famous (you should leave here canlsquot help you)

Data for Music 360 were collected via 3000 online consumer surveys using

Nielsenrsquos proprietary high-quality ePanel in the United States

Quelle Nielsen

music consumption

Donnerstag 27 Maumlrz 14

Radio is still the dominant way people discover music (48)

followed by tips from friendsrelatives (10)

and YouTube (7)

but more teens listen to music through YouTube than through any other source (64) --

followed by radio (56)

iTunes (53 )

CDs (50)

Data for Music 360 were collected via 3000 online consumer surveys using

Nielsenrsquos proprietary high-quality ePanel in the United States

Quelle Nielsen

music discovery

Donnerstag 27 Maumlrz 14

Radio is still the dominant way people discover music (48)

followed by tips from friendsrelatives (10)

and YouTube (7)

but more teens listen to music through YouTube than through any other source (64) --

followed by radio (56)

iTunes (53 )

CDs (50)

Data for Music 360 were collected via 3000 online consumer surveys using

Nielsenrsquos proprietary high-quality ePanel in the United States

Quelle Nielsen

music discovery

SHAZAM

Donnerstag 27 Maumlrz 14

FacebookTwitter

SoundcloudBlogs

MusicMags (Germany print first)

NEWstreaming services playlists

music discovery

Donnerstag 27 Maumlrz 14

music discovery

democratization of music

Donnerstag 27 Maumlrz 14

democratization of music

music discovery

everybody nowadays can talkwrite about music

Donnerstag 27 Maumlrz 14

Tools

Donnerstag 27 Maumlrz 14

make sure people can listen to your musicreading about music

own Blog Website

really but i have a FB page

make it as a home for all your things like an archive people cannot search on FB

Tools

Donnerstag 27 Maumlrz 14

own Blog or Website with WordPress

or

just open up a tumblr

but keep in mind

its not yours you do not own it It can be closed and with it your stuff (--gt posterous)

Tools

Donnerstag 27 Maumlrz 14

embedded + customized player interacting with fans + musicians

homebase for you music with links and infos to all other places like blog twitter shop etc

tag your music files

Toolssoundcloud

Donnerstag 27 Maumlrz 14

hearthisat

Toolshearthisat

Donnerstag 27 Maumlrz 14

bandcamp Tools

Donnerstag 27 Maumlrz 14

bandcamp Tools

Donnerstag 27 Maumlrz 14

bandcamp

- direct to fan - easy to handle interface- selling streaming- physical digital products- own pricing amp timing - sharing - player available- stats and fan contacts- fair pricing 15 up to $100 10 after $5000 sales in 12 months - formats mp3 AAC FLAC OGG

Tools

Donnerstag 27 Maumlrz 14

sharing means caring

How to use all this tools

Donnerstag 27 Maumlrz 14

How to use all this tools

Donnerstag 27 Maumlrz 14

Twitter

How to use all this tools

Donnerstag 27 Maumlrz 14

NEVER auto-post Facebook links this will be the result --gt

How to use all this tools

Donnerstag 27 Maumlrz 14

Instagramand a brandnew child

Vine

How to use all this tools

Donnerstag 27 Maumlrz 14

interact with peoplebut

do not retweet every puups you where mentioned at

share also music you like from other artists to extend you own network

How to use all this tools

Donnerstag 27 Maumlrz 14

crowdfunding

Donnerstag 27 Maumlrz 14

crowdfunding

Donnerstag 27 Maumlrz 14

usefull links

Merlin Member Survey 2012Digital Music Consumption on the InternetIFPI Digital Music Report 2013

30 Yers of music salesSoundcloud vs Bandcamp vs Reverbnation

Shazamhearthisat

Donnerstag 27 Maumlrz 14

thank you

soundcloud --gt BarbNerdy

Blog (selfhosted) --gt sharingmeanscaringcom

Music + StreetArt Tumblr --gt supportyourlocalghetto

Twitter --gt BarbNerdy

LinkedIn --gt Barbara Hallama

Flickr --gt BarbNerdy

Donnerstag 27 Maumlrz 14

Page 16: Musicpool 2014 -> How to survive / thrive as a an artist in the digital age

Radio is still the dominant way people discover music (48)

followed by tips from friendsrelatives (10)

and YouTube (7)

but more teens listen to music through YouTube than through any other source (64) --

followed by radio (56)

iTunes (53 )

CDs (50)

Data for Music 360 were collected via 3000 online consumer surveys using

Nielsenrsquos proprietary high-quality ePanel in the United States

Quelle Nielsen

music discovery

Donnerstag 27 Maumlrz 14

Radio is still the dominant way people discover music (48)

followed by tips from friendsrelatives (10)

and YouTube (7)

but more teens listen to music through YouTube than through any other source (64) --

followed by radio (56)

iTunes (53 )

CDs (50)

Data for Music 360 were collected via 3000 online consumer surveys using

Nielsenrsquos proprietary high-quality ePanel in the United States

Quelle Nielsen

music discovery

SHAZAM

Donnerstag 27 Maumlrz 14

FacebookTwitter

SoundcloudBlogs

MusicMags (Germany print first)

NEWstreaming services playlists

music discovery

Donnerstag 27 Maumlrz 14

music discovery

democratization of music

Donnerstag 27 Maumlrz 14

democratization of music

music discovery

everybody nowadays can talkwrite about music

Donnerstag 27 Maumlrz 14

Tools

Donnerstag 27 Maumlrz 14

make sure people can listen to your musicreading about music

own Blog Website

really but i have a FB page

make it as a home for all your things like an archive people cannot search on FB

Tools

Donnerstag 27 Maumlrz 14

own Blog or Website with WordPress

or

just open up a tumblr

but keep in mind

its not yours you do not own it It can be closed and with it your stuff (--gt posterous)

Tools

Donnerstag 27 Maumlrz 14

embedded + customized player interacting with fans + musicians

homebase for you music with links and infos to all other places like blog twitter shop etc

tag your music files

Toolssoundcloud

Donnerstag 27 Maumlrz 14

hearthisat

Toolshearthisat

Donnerstag 27 Maumlrz 14

bandcamp Tools

Donnerstag 27 Maumlrz 14

bandcamp Tools

Donnerstag 27 Maumlrz 14

bandcamp

- direct to fan - easy to handle interface- selling streaming- physical digital products- own pricing amp timing - sharing - player available- stats and fan contacts- fair pricing 15 up to $100 10 after $5000 sales in 12 months - formats mp3 AAC FLAC OGG

Tools

Donnerstag 27 Maumlrz 14

sharing means caring

How to use all this tools

Donnerstag 27 Maumlrz 14

How to use all this tools

Donnerstag 27 Maumlrz 14

Twitter

How to use all this tools

Donnerstag 27 Maumlrz 14

NEVER auto-post Facebook links this will be the result --gt

How to use all this tools

Donnerstag 27 Maumlrz 14

Instagramand a brandnew child

Vine

How to use all this tools

Donnerstag 27 Maumlrz 14

interact with peoplebut

do not retweet every puups you where mentioned at

share also music you like from other artists to extend you own network

How to use all this tools

Donnerstag 27 Maumlrz 14

crowdfunding

Donnerstag 27 Maumlrz 14

crowdfunding

Donnerstag 27 Maumlrz 14

usefull links

Merlin Member Survey 2012Digital Music Consumption on the InternetIFPI Digital Music Report 2013

30 Yers of music salesSoundcloud vs Bandcamp vs Reverbnation

Shazamhearthisat

Donnerstag 27 Maumlrz 14

thank you

soundcloud --gt BarbNerdy

Blog (selfhosted) --gt sharingmeanscaringcom

Music + StreetArt Tumblr --gt supportyourlocalghetto

Twitter --gt BarbNerdy

LinkedIn --gt Barbara Hallama

Flickr --gt BarbNerdy

Donnerstag 27 Maumlrz 14

Page 17: Musicpool 2014 -> How to survive / thrive as a an artist in the digital age

Radio is still the dominant way people discover music (48)

followed by tips from friendsrelatives (10)

and YouTube (7)

but more teens listen to music through YouTube than through any other source (64) --

followed by radio (56)

iTunes (53 )

CDs (50)

Data for Music 360 were collected via 3000 online consumer surveys using

Nielsenrsquos proprietary high-quality ePanel in the United States

Quelle Nielsen

music discovery

SHAZAM

Donnerstag 27 Maumlrz 14

FacebookTwitter

SoundcloudBlogs

MusicMags (Germany print first)

NEWstreaming services playlists

music discovery

Donnerstag 27 Maumlrz 14

music discovery

democratization of music

Donnerstag 27 Maumlrz 14

democratization of music

music discovery

everybody nowadays can talkwrite about music

Donnerstag 27 Maumlrz 14

Tools

Donnerstag 27 Maumlrz 14

make sure people can listen to your musicreading about music

own Blog Website

really but i have a FB page

make it as a home for all your things like an archive people cannot search on FB

Tools

Donnerstag 27 Maumlrz 14

own Blog or Website with WordPress

or

just open up a tumblr

but keep in mind

its not yours you do not own it It can be closed and with it your stuff (--gt posterous)

Tools

Donnerstag 27 Maumlrz 14

embedded + customized player interacting with fans + musicians

homebase for you music with links and infos to all other places like blog twitter shop etc

tag your music files

Toolssoundcloud

Donnerstag 27 Maumlrz 14

hearthisat

Toolshearthisat

Donnerstag 27 Maumlrz 14

bandcamp Tools

Donnerstag 27 Maumlrz 14

bandcamp Tools

Donnerstag 27 Maumlrz 14

bandcamp

- direct to fan - easy to handle interface- selling streaming- physical digital products- own pricing amp timing - sharing - player available- stats and fan contacts- fair pricing 15 up to $100 10 after $5000 sales in 12 months - formats mp3 AAC FLAC OGG

Tools

Donnerstag 27 Maumlrz 14

sharing means caring

How to use all this tools

Donnerstag 27 Maumlrz 14

How to use all this tools

Donnerstag 27 Maumlrz 14

Twitter

How to use all this tools

Donnerstag 27 Maumlrz 14

NEVER auto-post Facebook links this will be the result --gt

How to use all this tools

Donnerstag 27 Maumlrz 14

Instagramand a brandnew child

Vine

How to use all this tools

Donnerstag 27 Maumlrz 14

interact with peoplebut

do not retweet every puups you where mentioned at

share also music you like from other artists to extend you own network

How to use all this tools

Donnerstag 27 Maumlrz 14

crowdfunding

Donnerstag 27 Maumlrz 14

crowdfunding

Donnerstag 27 Maumlrz 14

usefull links

Merlin Member Survey 2012Digital Music Consumption on the InternetIFPI Digital Music Report 2013

30 Yers of music salesSoundcloud vs Bandcamp vs Reverbnation

Shazamhearthisat

Donnerstag 27 Maumlrz 14

thank you

soundcloud --gt BarbNerdy

Blog (selfhosted) --gt sharingmeanscaringcom

Music + StreetArt Tumblr --gt supportyourlocalghetto

Twitter --gt BarbNerdy

LinkedIn --gt Barbara Hallama

Flickr --gt BarbNerdy

Donnerstag 27 Maumlrz 14

Page 18: Musicpool 2014 -> How to survive / thrive as a an artist in the digital age

FacebookTwitter

SoundcloudBlogs

MusicMags (Germany print first)

NEWstreaming services playlists

music discovery

Donnerstag 27 Maumlrz 14

music discovery

democratization of music

Donnerstag 27 Maumlrz 14

democratization of music

music discovery

everybody nowadays can talkwrite about music

Donnerstag 27 Maumlrz 14

Tools

Donnerstag 27 Maumlrz 14

make sure people can listen to your musicreading about music

own Blog Website

really but i have a FB page

make it as a home for all your things like an archive people cannot search on FB

Tools

Donnerstag 27 Maumlrz 14

own Blog or Website with WordPress

or

just open up a tumblr

but keep in mind

its not yours you do not own it It can be closed and with it your stuff (--gt posterous)

Tools

Donnerstag 27 Maumlrz 14

embedded + customized player interacting with fans + musicians

homebase for you music with links and infos to all other places like blog twitter shop etc

tag your music files

Toolssoundcloud

Donnerstag 27 Maumlrz 14

hearthisat

Toolshearthisat

Donnerstag 27 Maumlrz 14

bandcamp Tools

Donnerstag 27 Maumlrz 14

bandcamp Tools

Donnerstag 27 Maumlrz 14

bandcamp

- direct to fan - easy to handle interface- selling streaming- physical digital products- own pricing amp timing - sharing - player available- stats and fan contacts- fair pricing 15 up to $100 10 after $5000 sales in 12 months - formats mp3 AAC FLAC OGG

Tools

Donnerstag 27 Maumlrz 14

sharing means caring

How to use all this tools

Donnerstag 27 Maumlrz 14

How to use all this tools

Donnerstag 27 Maumlrz 14

Twitter

How to use all this tools

Donnerstag 27 Maumlrz 14

NEVER auto-post Facebook links this will be the result --gt

How to use all this tools

Donnerstag 27 Maumlrz 14

Instagramand a brandnew child

Vine

How to use all this tools

Donnerstag 27 Maumlrz 14

interact with peoplebut

do not retweet every puups you where mentioned at

share also music you like from other artists to extend you own network

How to use all this tools

Donnerstag 27 Maumlrz 14

crowdfunding

Donnerstag 27 Maumlrz 14

crowdfunding

Donnerstag 27 Maumlrz 14

usefull links

Merlin Member Survey 2012Digital Music Consumption on the InternetIFPI Digital Music Report 2013

30 Yers of music salesSoundcloud vs Bandcamp vs Reverbnation

Shazamhearthisat

Donnerstag 27 Maumlrz 14

thank you

soundcloud --gt BarbNerdy

Blog (selfhosted) --gt sharingmeanscaringcom

Music + StreetArt Tumblr --gt supportyourlocalghetto

Twitter --gt BarbNerdy

LinkedIn --gt Barbara Hallama

Flickr --gt BarbNerdy

Donnerstag 27 Maumlrz 14

Page 19: Musicpool 2014 -> How to survive / thrive as a an artist in the digital age

music discovery

democratization of music

Donnerstag 27 Maumlrz 14

democratization of music

music discovery

everybody nowadays can talkwrite about music

Donnerstag 27 Maumlrz 14

Tools

Donnerstag 27 Maumlrz 14

make sure people can listen to your musicreading about music

own Blog Website

really but i have a FB page

make it as a home for all your things like an archive people cannot search on FB

Tools

Donnerstag 27 Maumlrz 14

own Blog or Website with WordPress

or

just open up a tumblr

but keep in mind

its not yours you do not own it It can be closed and with it your stuff (--gt posterous)

Tools

Donnerstag 27 Maumlrz 14

embedded + customized player interacting with fans + musicians

homebase for you music with links and infos to all other places like blog twitter shop etc

tag your music files

Toolssoundcloud

Donnerstag 27 Maumlrz 14

hearthisat

Toolshearthisat

Donnerstag 27 Maumlrz 14

bandcamp Tools

Donnerstag 27 Maumlrz 14

bandcamp Tools

Donnerstag 27 Maumlrz 14

bandcamp

- direct to fan - easy to handle interface- selling streaming- physical digital products- own pricing amp timing - sharing - player available- stats and fan contacts- fair pricing 15 up to $100 10 after $5000 sales in 12 months - formats mp3 AAC FLAC OGG

Tools

Donnerstag 27 Maumlrz 14

sharing means caring

How to use all this tools

Donnerstag 27 Maumlrz 14

How to use all this tools

Donnerstag 27 Maumlrz 14

Twitter

How to use all this tools

Donnerstag 27 Maumlrz 14

NEVER auto-post Facebook links this will be the result --gt

How to use all this tools

Donnerstag 27 Maumlrz 14

Instagramand a brandnew child

Vine

How to use all this tools

Donnerstag 27 Maumlrz 14

interact with peoplebut

do not retweet every puups you where mentioned at

share also music you like from other artists to extend you own network

How to use all this tools

Donnerstag 27 Maumlrz 14

crowdfunding

Donnerstag 27 Maumlrz 14

crowdfunding

Donnerstag 27 Maumlrz 14

usefull links

Merlin Member Survey 2012Digital Music Consumption on the InternetIFPI Digital Music Report 2013

30 Yers of music salesSoundcloud vs Bandcamp vs Reverbnation

Shazamhearthisat

Donnerstag 27 Maumlrz 14

thank you

soundcloud --gt BarbNerdy

Blog (selfhosted) --gt sharingmeanscaringcom

Music + StreetArt Tumblr --gt supportyourlocalghetto

Twitter --gt BarbNerdy

LinkedIn --gt Barbara Hallama

Flickr --gt BarbNerdy

Donnerstag 27 Maumlrz 14

Page 20: Musicpool 2014 -> How to survive / thrive as a an artist in the digital age

democratization of music

music discovery

everybody nowadays can talkwrite about music

Donnerstag 27 Maumlrz 14

Tools

Donnerstag 27 Maumlrz 14

make sure people can listen to your musicreading about music

own Blog Website

really but i have a FB page

make it as a home for all your things like an archive people cannot search on FB

Tools

Donnerstag 27 Maumlrz 14

own Blog or Website with WordPress

or

just open up a tumblr

but keep in mind

its not yours you do not own it It can be closed and with it your stuff (--gt posterous)

Tools

Donnerstag 27 Maumlrz 14

embedded + customized player interacting with fans + musicians

homebase for you music with links and infos to all other places like blog twitter shop etc

tag your music files

Toolssoundcloud

Donnerstag 27 Maumlrz 14

hearthisat

Toolshearthisat

Donnerstag 27 Maumlrz 14

bandcamp Tools

Donnerstag 27 Maumlrz 14

bandcamp Tools

Donnerstag 27 Maumlrz 14

bandcamp

- direct to fan - easy to handle interface- selling streaming- physical digital products- own pricing amp timing - sharing - player available- stats and fan contacts- fair pricing 15 up to $100 10 after $5000 sales in 12 months - formats mp3 AAC FLAC OGG

Tools

Donnerstag 27 Maumlrz 14

sharing means caring

How to use all this tools

Donnerstag 27 Maumlrz 14

How to use all this tools

Donnerstag 27 Maumlrz 14

Twitter

How to use all this tools

Donnerstag 27 Maumlrz 14

NEVER auto-post Facebook links this will be the result --gt

How to use all this tools

Donnerstag 27 Maumlrz 14

Instagramand a brandnew child

Vine

How to use all this tools

Donnerstag 27 Maumlrz 14

interact with peoplebut

do not retweet every puups you where mentioned at

share also music you like from other artists to extend you own network

How to use all this tools

Donnerstag 27 Maumlrz 14

crowdfunding

Donnerstag 27 Maumlrz 14

crowdfunding

Donnerstag 27 Maumlrz 14

usefull links

Merlin Member Survey 2012Digital Music Consumption on the InternetIFPI Digital Music Report 2013

30 Yers of music salesSoundcloud vs Bandcamp vs Reverbnation

Shazamhearthisat

Donnerstag 27 Maumlrz 14

thank you

soundcloud --gt BarbNerdy

Blog (selfhosted) --gt sharingmeanscaringcom

Music + StreetArt Tumblr --gt supportyourlocalghetto

Twitter --gt BarbNerdy

LinkedIn --gt Barbara Hallama

Flickr --gt BarbNerdy

Donnerstag 27 Maumlrz 14

Page 21: Musicpool 2014 -> How to survive / thrive as a an artist in the digital age

Tools

Donnerstag 27 Maumlrz 14

make sure people can listen to your musicreading about music

own Blog Website

really but i have a FB page

make it as a home for all your things like an archive people cannot search on FB

Tools

Donnerstag 27 Maumlrz 14

own Blog or Website with WordPress

or

just open up a tumblr

but keep in mind

its not yours you do not own it It can be closed and with it your stuff (--gt posterous)

Tools

Donnerstag 27 Maumlrz 14

embedded + customized player interacting with fans + musicians

homebase for you music with links and infos to all other places like blog twitter shop etc

tag your music files

Toolssoundcloud

Donnerstag 27 Maumlrz 14

hearthisat

Toolshearthisat

Donnerstag 27 Maumlrz 14

bandcamp Tools

Donnerstag 27 Maumlrz 14

bandcamp Tools

Donnerstag 27 Maumlrz 14

bandcamp

- direct to fan - easy to handle interface- selling streaming- physical digital products- own pricing amp timing - sharing - player available- stats and fan contacts- fair pricing 15 up to $100 10 after $5000 sales in 12 months - formats mp3 AAC FLAC OGG

Tools

Donnerstag 27 Maumlrz 14

sharing means caring

How to use all this tools

Donnerstag 27 Maumlrz 14

How to use all this tools

Donnerstag 27 Maumlrz 14

Twitter

How to use all this tools

Donnerstag 27 Maumlrz 14

NEVER auto-post Facebook links this will be the result --gt

How to use all this tools

Donnerstag 27 Maumlrz 14

Instagramand a brandnew child

Vine

How to use all this tools

Donnerstag 27 Maumlrz 14

interact with peoplebut

do not retweet every puups you where mentioned at

share also music you like from other artists to extend you own network

How to use all this tools

Donnerstag 27 Maumlrz 14

crowdfunding

Donnerstag 27 Maumlrz 14

crowdfunding

Donnerstag 27 Maumlrz 14

usefull links

Merlin Member Survey 2012Digital Music Consumption on the InternetIFPI Digital Music Report 2013

30 Yers of music salesSoundcloud vs Bandcamp vs Reverbnation

Shazamhearthisat

Donnerstag 27 Maumlrz 14

thank you

soundcloud --gt BarbNerdy

Blog (selfhosted) --gt sharingmeanscaringcom

Music + StreetArt Tumblr --gt supportyourlocalghetto

Twitter --gt BarbNerdy

LinkedIn --gt Barbara Hallama

Flickr --gt BarbNerdy

Donnerstag 27 Maumlrz 14

Page 22: Musicpool 2014 -> How to survive / thrive as a an artist in the digital age

make sure people can listen to your musicreading about music

own Blog Website

really but i have a FB page

make it as a home for all your things like an archive people cannot search on FB

Tools

Donnerstag 27 Maumlrz 14

own Blog or Website with WordPress

or

just open up a tumblr

but keep in mind

its not yours you do not own it It can be closed and with it your stuff (--gt posterous)

Tools

Donnerstag 27 Maumlrz 14

embedded + customized player interacting with fans + musicians

homebase for you music with links and infos to all other places like blog twitter shop etc

tag your music files

Toolssoundcloud

Donnerstag 27 Maumlrz 14

hearthisat

Toolshearthisat

Donnerstag 27 Maumlrz 14

bandcamp Tools

Donnerstag 27 Maumlrz 14

bandcamp Tools

Donnerstag 27 Maumlrz 14

bandcamp

- direct to fan - easy to handle interface- selling streaming- physical digital products- own pricing amp timing - sharing - player available- stats and fan contacts- fair pricing 15 up to $100 10 after $5000 sales in 12 months - formats mp3 AAC FLAC OGG

Tools

Donnerstag 27 Maumlrz 14

sharing means caring

How to use all this tools

Donnerstag 27 Maumlrz 14

How to use all this tools

Donnerstag 27 Maumlrz 14

Twitter

How to use all this tools

Donnerstag 27 Maumlrz 14

NEVER auto-post Facebook links this will be the result --gt

How to use all this tools

Donnerstag 27 Maumlrz 14

Instagramand a brandnew child

Vine

How to use all this tools

Donnerstag 27 Maumlrz 14

interact with peoplebut

do not retweet every puups you where mentioned at

share also music you like from other artists to extend you own network

How to use all this tools

Donnerstag 27 Maumlrz 14

crowdfunding

Donnerstag 27 Maumlrz 14

crowdfunding

Donnerstag 27 Maumlrz 14

usefull links

Merlin Member Survey 2012Digital Music Consumption on the InternetIFPI Digital Music Report 2013

30 Yers of music salesSoundcloud vs Bandcamp vs Reverbnation

Shazamhearthisat

Donnerstag 27 Maumlrz 14

thank you

soundcloud --gt BarbNerdy

Blog (selfhosted) --gt sharingmeanscaringcom

Music + StreetArt Tumblr --gt supportyourlocalghetto

Twitter --gt BarbNerdy

LinkedIn --gt Barbara Hallama

Flickr --gt BarbNerdy

Donnerstag 27 Maumlrz 14

Page 23: Musicpool 2014 -> How to survive / thrive as a an artist in the digital age

own Blog or Website with WordPress

or

just open up a tumblr

but keep in mind

its not yours you do not own it It can be closed and with it your stuff (--gt posterous)

Tools

Donnerstag 27 Maumlrz 14

embedded + customized player interacting with fans + musicians

homebase for you music with links and infos to all other places like blog twitter shop etc

tag your music files

Toolssoundcloud

Donnerstag 27 Maumlrz 14

hearthisat

Toolshearthisat

Donnerstag 27 Maumlrz 14

bandcamp Tools

Donnerstag 27 Maumlrz 14

bandcamp Tools

Donnerstag 27 Maumlrz 14

bandcamp

- direct to fan - easy to handle interface- selling streaming- physical digital products- own pricing amp timing - sharing - player available- stats and fan contacts- fair pricing 15 up to $100 10 after $5000 sales in 12 months - formats mp3 AAC FLAC OGG

Tools

Donnerstag 27 Maumlrz 14

sharing means caring

How to use all this tools

Donnerstag 27 Maumlrz 14

How to use all this tools

Donnerstag 27 Maumlrz 14

Twitter

How to use all this tools

Donnerstag 27 Maumlrz 14

NEVER auto-post Facebook links this will be the result --gt

How to use all this tools

Donnerstag 27 Maumlrz 14

Instagramand a brandnew child

Vine

How to use all this tools

Donnerstag 27 Maumlrz 14

interact with peoplebut

do not retweet every puups you where mentioned at

share also music you like from other artists to extend you own network

How to use all this tools

Donnerstag 27 Maumlrz 14

crowdfunding

Donnerstag 27 Maumlrz 14

crowdfunding

Donnerstag 27 Maumlrz 14

usefull links

Merlin Member Survey 2012Digital Music Consumption on the InternetIFPI Digital Music Report 2013

30 Yers of music salesSoundcloud vs Bandcamp vs Reverbnation

Shazamhearthisat

Donnerstag 27 Maumlrz 14

thank you

soundcloud --gt BarbNerdy

Blog (selfhosted) --gt sharingmeanscaringcom

Music + StreetArt Tumblr --gt supportyourlocalghetto

Twitter --gt BarbNerdy

LinkedIn --gt Barbara Hallama

Flickr --gt BarbNerdy

Donnerstag 27 Maumlrz 14

Page 24: Musicpool 2014 -> How to survive / thrive as a an artist in the digital age

embedded + customized player interacting with fans + musicians

homebase for you music with links and infos to all other places like blog twitter shop etc

tag your music files

Toolssoundcloud

Donnerstag 27 Maumlrz 14

hearthisat

Toolshearthisat

Donnerstag 27 Maumlrz 14

bandcamp Tools

Donnerstag 27 Maumlrz 14

bandcamp Tools

Donnerstag 27 Maumlrz 14

bandcamp

- direct to fan - easy to handle interface- selling streaming- physical digital products- own pricing amp timing - sharing - player available- stats and fan contacts- fair pricing 15 up to $100 10 after $5000 sales in 12 months - formats mp3 AAC FLAC OGG

Tools

Donnerstag 27 Maumlrz 14

sharing means caring

How to use all this tools

Donnerstag 27 Maumlrz 14

How to use all this tools

Donnerstag 27 Maumlrz 14

Twitter

How to use all this tools

Donnerstag 27 Maumlrz 14

NEVER auto-post Facebook links this will be the result --gt

How to use all this tools

Donnerstag 27 Maumlrz 14

Instagramand a brandnew child

Vine

How to use all this tools

Donnerstag 27 Maumlrz 14

interact with peoplebut

do not retweet every puups you where mentioned at

share also music you like from other artists to extend you own network

How to use all this tools

Donnerstag 27 Maumlrz 14

crowdfunding

Donnerstag 27 Maumlrz 14

crowdfunding

Donnerstag 27 Maumlrz 14

usefull links

Merlin Member Survey 2012Digital Music Consumption on the InternetIFPI Digital Music Report 2013

30 Yers of music salesSoundcloud vs Bandcamp vs Reverbnation

Shazamhearthisat

Donnerstag 27 Maumlrz 14

thank you

soundcloud --gt BarbNerdy

Blog (selfhosted) --gt sharingmeanscaringcom

Music + StreetArt Tumblr --gt supportyourlocalghetto

Twitter --gt BarbNerdy

LinkedIn --gt Barbara Hallama

Flickr --gt BarbNerdy

Donnerstag 27 Maumlrz 14

Page 25: Musicpool 2014 -> How to survive / thrive as a an artist in the digital age

hearthisat

Toolshearthisat

Donnerstag 27 Maumlrz 14

bandcamp Tools

Donnerstag 27 Maumlrz 14

bandcamp Tools

Donnerstag 27 Maumlrz 14

bandcamp

- direct to fan - easy to handle interface- selling streaming- physical digital products- own pricing amp timing - sharing - player available- stats and fan contacts- fair pricing 15 up to $100 10 after $5000 sales in 12 months - formats mp3 AAC FLAC OGG

Tools

Donnerstag 27 Maumlrz 14

sharing means caring

How to use all this tools

Donnerstag 27 Maumlrz 14

How to use all this tools

Donnerstag 27 Maumlrz 14

Twitter

How to use all this tools

Donnerstag 27 Maumlrz 14

NEVER auto-post Facebook links this will be the result --gt

How to use all this tools

Donnerstag 27 Maumlrz 14

Instagramand a brandnew child

Vine

How to use all this tools

Donnerstag 27 Maumlrz 14

interact with peoplebut

do not retweet every puups you where mentioned at

share also music you like from other artists to extend you own network

How to use all this tools

Donnerstag 27 Maumlrz 14

crowdfunding

Donnerstag 27 Maumlrz 14

crowdfunding

Donnerstag 27 Maumlrz 14

usefull links

Merlin Member Survey 2012Digital Music Consumption on the InternetIFPI Digital Music Report 2013

30 Yers of music salesSoundcloud vs Bandcamp vs Reverbnation

Shazamhearthisat

Donnerstag 27 Maumlrz 14

thank you

soundcloud --gt BarbNerdy

Blog (selfhosted) --gt sharingmeanscaringcom

Music + StreetArt Tumblr --gt supportyourlocalghetto

Twitter --gt BarbNerdy

LinkedIn --gt Barbara Hallama

Flickr --gt BarbNerdy

Donnerstag 27 Maumlrz 14

Page 26: Musicpool 2014 -> How to survive / thrive as a an artist in the digital age

bandcamp Tools

Donnerstag 27 Maumlrz 14

bandcamp Tools

Donnerstag 27 Maumlrz 14

bandcamp

- direct to fan - easy to handle interface- selling streaming- physical digital products- own pricing amp timing - sharing - player available- stats and fan contacts- fair pricing 15 up to $100 10 after $5000 sales in 12 months - formats mp3 AAC FLAC OGG

Tools

Donnerstag 27 Maumlrz 14

sharing means caring

How to use all this tools

Donnerstag 27 Maumlrz 14

How to use all this tools

Donnerstag 27 Maumlrz 14

Twitter

How to use all this tools

Donnerstag 27 Maumlrz 14

NEVER auto-post Facebook links this will be the result --gt

How to use all this tools

Donnerstag 27 Maumlrz 14

Instagramand a brandnew child

Vine

How to use all this tools

Donnerstag 27 Maumlrz 14

interact with peoplebut

do not retweet every puups you where mentioned at

share also music you like from other artists to extend you own network

How to use all this tools

Donnerstag 27 Maumlrz 14

crowdfunding

Donnerstag 27 Maumlrz 14

crowdfunding

Donnerstag 27 Maumlrz 14

usefull links

Merlin Member Survey 2012Digital Music Consumption on the InternetIFPI Digital Music Report 2013

30 Yers of music salesSoundcloud vs Bandcamp vs Reverbnation

Shazamhearthisat

Donnerstag 27 Maumlrz 14

thank you

soundcloud --gt BarbNerdy

Blog (selfhosted) --gt sharingmeanscaringcom

Music + StreetArt Tumblr --gt supportyourlocalghetto

Twitter --gt BarbNerdy

LinkedIn --gt Barbara Hallama

Flickr --gt BarbNerdy

Donnerstag 27 Maumlrz 14

Page 27: Musicpool 2014 -> How to survive / thrive as a an artist in the digital age

bandcamp Tools

Donnerstag 27 Maumlrz 14

bandcamp

- direct to fan - easy to handle interface- selling streaming- physical digital products- own pricing amp timing - sharing - player available- stats and fan contacts- fair pricing 15 up to $100 10 after $5000 sales in 12 months - formats mp3 AAC FLAC OGG

Tools

Donnerstag 27 Maumlrz 14

sharing means caring

How to use all this tools

Donnerstag 27 Maumlrz 14

How to use all this tools

Donnerstag 27 Maumlrz 14

Twitter

How to use all this tools

Donnerstag 27 Maumlrz 14

NEVER auto-post Facebook links this will be the result --gt

How to use all this tools

Donnerstag 27 Maumlrz 14

Instagramand a brandnew child

Vine

How to use all this tools

Donnerstag 27 Maumlrz 14

interact with peoplebut

do not retweet every puups you where mentioned at

share also music you like from other artists to extend you own network

How to use all this tools

Donnerstag 27 Maumlrz 14

crowdfunding

Donnerstag 27 Maumlrz 14

crowdfunding

Donnerstag 27 Maumlrz 14

usefull links

Merlin Member Survey 2012Digital Music Consumption on the InternetIFPI Digital Music Report 2013

30 Yers of music salesSoundcloud vs Bandcamp vs Reverbnation

Shazamhearthisat

Donnerstag 27 Maumlrz 14

thank you

soundcloud --gt BarbNerdy

Blog (selfhosted) --gt sharingmeanscaringcom

Music + StreetArt Tumblr --gt supportyourlocalghetto

Twitter --gt BarbNerdy

LinkedIn --gt Barbara Hallama

Flickr --gt BarbNerdy

Donnerstag 27 Maumlrz 14

Page 28: Musicpool 2014 -> How to survive / thrive as a an artist in the digital age

bandcamp

- direct to fan - easy to handle interface- selling streaming- physical digital products- own pricing amp timing - sharing - player available- stats and fan contacts- fair pricing 15 up to $100 10 after $5000 sales in 12 months - formats mp3 AAC FLAC OGG

Tools

Donnerstag 27 Maumlrz 14

sharing means caring

How to use all this tools

Donnerstag 27 Maumlrz 14

How to use all this tools

Donnerstag 27 Maumlrz 14

Twitter

How to use all this tools

Donnerstag 27 Maumlrz 14

NEVER auto-post Facebook links this will be the result --gt

How to use all this tools

Donnerstag 27 Maumlrz 14

Instagramand a brandnew child

Vine

How to use all this tools

Donnerstag 27 Maumlrz 14

interact with peoplebut

do not retweet every puups you where mentioned at

share also music you like from other artists to extend you own network

How to use all this tools

Donnerstag 27 Maumlrz 14

crowdfunding

Donnerstag 27 Maumlrz 14

crowdfunding

Donnerstag 27 Maumlrz 14

usefull links

Merlin Member Survey 2012Digital Music Consumption on the InternetIFPI Digital Music Report 2013

30 Yers of music salesSoundcloud vs Bandcamp vs Reverbnation

Shazamhearthisat

Donnerstag 27 Maumlrz 14

thank you

soundcloud --gt BarbNerdy

Blog (selfhosted) --gt sharingmeanscaringcom

Music + StreetArt Tumblr --gt supportyourlocalghetto

Twitter --gt BarbNerdy

LinkedIn --gt Barbara Hallama

Flickr --gt BarbNerdy

Donnerstag 27 Maumlrz 14

Page 29: Musicpool 2014 -> How to survive / thrive as a an artist in the digital age

sharing means caring

How to use all this tools

Donnerstag 27 Maumlrz 14

How to use all this tools

Donnerstag 27 Maumlrz 14

Twitter

How to use all this tools

Donnerstag 27 Maumlrz 14

NEVER auto-post Facebook links this will be the result --gt

How to use all this tools

Donnerstag 27 Maumlrz 14

Instagramand a brandnew child

Vine

How to use all this tools

Donnerstag 27 Maumlrz 14

interact with peoplebut

do not retweet every puups you where mentioned at

share also music you like from other artists to extend you own network

How to use all this tools

Donnerstag 27 Maumlrz 14

crowdfunding

Donnerstag 27 Maumlrz 14

crowdfunding

Donnerstag 27 Maumlrz 14

usefull links

Merlin Member Survey 2012Digital Music Consumption on the InternetIFPI Digital Music Report 2013

30 Yers of music salesSoundcloud vs Bandcamp vs Reverbnation

Shazamhearthisat

Donnerstag 27 Maumlrz 14

thank you

soundcloud --gt BarbNerdy

Blog (selfhosted) --gt sharingmeanscaringcom

Music + StreetArt Tumblr --gt supportyourlocalghetto

Twitter --gt BarbNerdy

LinkedIn --gt Barbara Hallama

Flickr --gt BarbNerdy

Donnerstag 27 Maumlrz 14

Page 30: Musicpool 2014 -> How to survive / thrive as a an artist in the digital age

How to use all this tools

Donnerstag 27 Maumlrz 14

Twitter

How to use all this tools

Donnerstag 27 Maumlrz 14

NEVER auto-post Facebook links this will be the result --gt

How to use all this tools

Donnerstag 27 Maumlrz 14

Instagramand a brandnew child

Vine

How to use all this tools

Donnerstag 27 Maumlrz 14

interact with peoplebut

do not retweet every puups you where mentioned at

share also music you like from other artists to extend you own network

How to use all this tools

Donnerstag 27 Maumlrz 14

crowdfunding

Donnerstag 27 Maumlrz 14

crowdfunding

Donnerstag 27 Maumlrz 14

usefull links

Merlin Member Survey 2012Digital Music Consumption on the InternetIFPI Digital Music Report 2013

30 Yers of music salesSoundcloud vs Bandcamp vs Reverbnation

Shazamhearthisat

Donnerstag 27 Maumlrz 14

thank you

soundcloud --gt BarbNerdy

Blog (selfhosted) --gt sharingmeanscaringcom

Music + StreetArt Tumblr --gt supportyourlocalghetto

Twitter --gt BarbNerdy

LinkedIn --gt Barbara Hallama

Flickr --gt BarbNerdy

Donnerstag 27 Maumlrz 14

Page 31: Musicpool 2014 -> How to survive / thrive as a an artist in the digital age

Twitter

How to use all this tools

Donnerstag 27 Maumlrz 14

NEVER auto-post Facebook links this will be the result --gt

How to use all this tools

Donnerstag 27 Maumlrz 14

Instagramand a brandnew child

Vine

How to use all this tools

Donnerstag 27 Maumlrz 14

interact with peoplebut

do not retweet every puups you where mentioned at

share also music you like from other artists to extend you own network

How to use all this tools

Donnerstag 27 Maumlrz 14

crowdfunding

Donnerstag 27 Maumlrz 14

crowdfunding

Donnerstag 27 Maumlrz 14

usefull links

Merlin Member Survey 2012Digital Music Consumption on the InternetIFPI Digital Music Report 2013

30 Yers of music salesSoundcloud vs Bandcamp vs Reverbnation

Shazamhearthisat

Donnerstag 27 Maumlrz 14

thank you

soundcloud --gt BarbNerdy

Blog (selfhosted) --gt sharingmeanscaringcom

Music + StreetArt Tumblr --gt supportyourlocalghetto

Twitter --gt BarbNerdy

LinkedIn --gt Barbara Hallama

Flickr --gt BarbNerdy

Donnerstag 27 Maumlrz 14

Page 32: Musicpool 2014 -> How to survive / thrive as a an artist in the digital age

NEVER auto-post Facebook links this will be the result --gt

How to use all this tools

Donnerstag 27 Maumlrz 14

Instagramand a brandnew child

Vine

How to use all this tools

Donnerstag 27 Maumlrz 14

interact with peoplebut

do not retweet every puups you where mentioned at

share also music you like from other artists to extend you own network

How to use all this tools

Donnerstag 27 Maumlrz 14

crowdfunding

Donnerstag 27 Maumlrz 14

crowdfunding

Donnerstag 27 Maumlrz 14

usefull links

Merlin Member Survey 2012Digital Music Consumption on the InternetIFPI Digital Music Report 2013

30 Yers of music salesSoundcloud vs Bandcamp vs Reverbnation

Shazamhearthisat

Donnerstag 27 Maumlrz 14

thank you

soundcloud --gt BarbNerdy

Blog (selfhosted) --gt sharingmeanscaringcom

Music + StreetArt Tumblr --gt supportyourlocalghetto

Twitter --gt BarbNerdy

LinkedIn --gt Barbara Hallama

Flickr --gt BarbNerdy

Donnerstag 27 Maumlrz 14

Page 33: Musicpool 2014 -> How to survive / thrive as a an artist in the digital age

Instagramand a brandnew child

Vine

How to use all this tools

Donnerstag 27 Maumlrz 14

interact with peoplebut

do not retweet every puups you where mentioned at

share also music you like from other artists to extend you own network

How to use all this tools

Donnerstag 27 Maumlrz 14

crowdfunding

Donnerstag 27 Maumlrz 14

crowdfunding

Donnerstag 27 Maumlrz 14

usefull links

Merlin Member Survey 2012Digital Music Consumption on the InternetIFPI Digital Music Report 2013

30 Yers of music salesSoundcloud vs Bandcamp vs Reverbnation

Shazamhearthisat

Donnerstag 27 Maumlrz 14

thank you

soundcloud --gt BarbNerdy

Blog (selfhosted) --gt sharingmeanscaringcom

Music + StreetArt Tumblr --gt supportyourlocalghetto

Twitter --gt BarbNerdy

LinkedIn --gt Barbara Hallama

Flickr --gt BarbNerdy

Donnerstag 27 Maumlrz 14

Page 34: Musicpool 2014 -> How to survive / thrive as a an artist in the digital age

interact with peoplebut

do not retweet every puups you where mentioned at

share also music you like from other artists to extend you own network

How to use all this tools

Donnerstag 27 Maumlrz 14

crowdfunding

Donnerstag 27 Maumlrz 14

crowdfunding

Donnerstag 27 Maumlrz 14

usefull links

Merlin Member Survey 2012Digital Music Consumption on the InternetIFPI Digital Music Report 2013

30 Yers of music salesSoundcloud vs Bandcamp vs Reverbnation

Shazamhearthisat

Donnerstag 27 Maumlrz 14

thank you

soundcloud --gt BarbNerdy

Blog (selfhosted) --gt sharingmeanscaringcom

Music + StreetArt Tumblr --gt supportyourlocalghetto

Twitter --gt BarbNerdy

LinkedIn --gt Barbara Hallama

Flickr --gt BarbNerdy

Donnerstag 27 Maumlrz 14

Page 35: Musicpool 2014 -> How to survive / thrive as a an artist in the digital age

crowdfunding

Donnerstag 27 Maumlrz 14

crowdfunding

Donnerstag 27 Maumlrz 14

usefull links

Merlin Member Survey 2012Digital Music Consumption on the InternetIFPI Digital Music Report 2013

30 Yers of music salesSoundcloud vs Bandcamp vs Reverbnation

Shazamhearthisat

Donnerstag 27 Maumlrz 14

thank you

soundcloud --gt BarbNerdy

Blog (selfhosted) --gt sharingmeanscaringcom

Music + StreetArt Tumblr --gt supportyourlocalghetto

Twitter --gt BarbNerdy

LinkedIn --gt Barbara Hallama

Flickr --gt BarbNerdy

Donnerstag 27 Maumlrz 14

Page 36: Musicpool 2014 -> How to survive / thrive as a an artist in the digital age

crowdfunding

Donnerstag 27 Maumlrz 14

usefull links

Merlin Member Survey 2012Digital Music Consumption on the InternetIFPI Digital Music Report 2013

30 Yers of music salesSoundcloud vs Bandcamp vs Reverbnation

Shazamhearthisat

Donnerstag 27 Maumlrz 14

thank you

soundcloud --gt BarbNerdy

Blog (selfhosted) --gt sharingmeanscaringcom

Music + StreetArt Tumblr --gt supportyourlocalghetto

Twitter --gt BarbNerdy

LinkedIn --gt Barbara Hallama

Flickr --gt BarbNerdy

Donnerstag 27 Maumlrz 14

Page 37: Musicpool 2014 -> How to survive / thrive as a an artist in the digital age

usefull links

Merlin Member Survey 2012Digital Music Consumption on the InternetIFPI Digital Music Report 2013

30 Yers of music salesSoundcloud vs Bandcamp vs Reverbnation

Shazamhearthisat

Donnerstag 27 Maumlrz 14

thank you

soundcloud --gt BarbNerdy

Blog (selfhosted) --gt sharingmeanscaringcom

Music + StreetArt Tumblr --gt supportyourlocalghetto

Twitter --gt BarbNerdy

LinkedIn --gt Barbara Hallama

Flickr --gt BarbNerdy

Donnerstag 27 Maumlrz 14

Page 38: Musicpool 2014 -> How to survive / thrive as a an artist in the digital age

thank you

soundcloud --gt BarbNerdy

Blog (selfhosted) --gt sharingmeanscaringcom

Music + StreetArt Tumblr --gt supportyourlocalghetto

Twitter --gt BarbNerdy

LinkedIn --gt Barbara Hallama

Flickr --gt BarbNerdy

Donnerstag 27 Maumlrz 14