Executive Offices Group: A Social Media Optimisation & Social SEO Case Study
Music : your social media optimisation
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Rynda LAUREL Vincent BOUTON
Timothée DE L AITRE Pierre-François YVEN
How to use web-based tools
for Social Media Content Creation &
Community Management
Artists & Labels :
TWITTER: @af83media @rynda #mama83
Presented by Rynda Laurel October 15 & 16, 2010
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2 © 2010 af83 Tous droits réservés
TWITTER: @af83media @rynda #mama83
WHERE DO YOU START?
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3 © 2010 af83 Tous droits réservés
#1 for sharing pictures
#2 for sharing videos
FACEBOOK 550 million users worldwide (including 19 million in France)
600 million search per day 55 million tweets per day
TWITTER 180 millions users worldwide
(including 150-200,000 in France)
MYSPACE 95 millions unique viewers in august 2010 Still a reference for all music artists.
#1 for sharing videos in France & worldwide 2nd biggest search engine
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4 © 2010 af83 Tous droits réservés
TWITTER: @af83media @rynda #mama83
THE FAB 5
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5 © 2010 af83 Tous droits réservés
THE FAB 5:
WEBSITE with BLOG and
NEWSLETTER
Social Media Darlings:
YOUTUBE MYSPACE
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6 © 2010 af83 Tous droits réservés
THE FAB 5: Artist Sample
WEBSITE with BLOG and
NEWSLETTER
facebook, twitter, myspace, youtube
YOUTUBE MYSPACE
MAKE SURE YOUR LOOK & FEEL IS THE SAME EVERYWHERE…
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7 © 2010 af83 Tous droits réservés
THE FAB 5: Indie Label Sample
WEBSITE with BLOG and
NEWSLETTER
facebook, twitter, myspace, youtube
YOUTUBE MYSPACE
MAKE SURE YOUR LOOK & FEEL IS THE SAME EVERYWHERE…
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8 © 2010 af83 Tous droits réservés
BUILD A SITE with a BLOG & NEWSLETTER
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9 © 2010 af83 Tous droits réservés
BUILD A SITE with a BLOG & NEWSLETTER
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10 © 2010 af83 Tous droits réservés
BUILD A SITE with a BLOG & NEWSLETTER
Rule #1: No flash! Rule #2: Make a strong front page. Rule #3: Keep it simple. Rule #4: Keep it updated. Rule #5: Make it personal. Rule #6: Create a community
From Hypebot http://bit.ly/dfgKFf
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11 © 2010 af83 Tous droits réservés
TWITTER: @af83media @rynda #mama83
1. FACEBOOK
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12 © 2010 af83 Tous droits réservés
CUSTOMIZE FACEBOOK…
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13 © 2010 af83 Tous droits réservés
http://www.facebook.com/bandpage?v=info
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14 © 2010 af83 Tous droits réservés
http://apps.facebook.com/ilike/artist_tour_1
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15 © 2010 af83 Tous droits réservés
http://www.facebook.com/apps/application.php?id=11423005270
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16 © 2010 af83 Tous droits réservés
EVENTS
YOUTUBE
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17 © 2010 af83 Tous droits réservés
TWITTER: @af83media @rynda #mama83
2. TWITTER
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18 © 2010 af83 Tous droits réservés
TWITTER: @af83media @rynda #mama83
There are many resources about Twitter etiquitte and language… do some research then jump in…
Learn the following: @reply
RT RT vs ♻
#hashtags #MM (Music Monday)
#FF (Follow Friday)
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19 © 2010 af83 Tous droits réservés
THIS IS ALL PEOPLE SEE IN THEIR HOME FEED. MAKE IT COUNT.
MAKE IT yours… change design & use a good icon/photo.
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20 © 2010 af83 Tous droits réservés
NOTE WHEN SLASH TWEETS HE ‘SIGNS” IT SO FANS KNOW IT’S HIM.
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21 © 2010 af83 Tous droits réservés
MAKE LISTS.. FANS, FRIENDS BRANDS, RADIO, BLOGS, AND YOUR TEAM FEEL SPECIAL.
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22 © 2010 af83 Tous droits réservés http://apps.facebook.com/selectivetwitter/
http://twitter.com/goodies/widgets
TWITTER WIDGET FOR WEB OR FACEBOOK SELECTIVE TWEETS FOR FACEBOOK
http://oneforty.com/category/Music
(a few) TWITTER TOOLS
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23 © 2010 af83 Tous droits réservés
Tweet For A Track: Viral and tracking tool
#TFAT
(a few) TWITTER TOOLS
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24 © 2010 af83 Tous droits réservés
TWITTER: @af83media @rynda #mama83
3. MYSPACE
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25 © 2010 af83 Tous droits réservés ALL NEW FORMATTING SOON…
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26 © 2010 af83 Tous droits réservés
TWITTER: @af83media @rynda #mama83
4. YOUTUBE
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27 © 2010 af83 Tous droits réservés
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28 © 2010 af83 Tous droits réservés
TWITTER: @af83media @rynda #mama83
BLOGS
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29 © 2010 af83 Tous droits réservés
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30 © 2010 af83 Tous droits réservés
SEO: http://wordpress.org/extend/plugins/all-in-one-seo-pack/
GALLERY: (http://wordpress.org/extend/plugins/nextgen-gallery/)
FACEBOOK: http://wordpress.org/extend/plugins/tags/facebook
BOOKMARKS: http://wordpress.org/extend/plugins/sexybookmarks/
TWITTER: http://wordpress.org/extend/plugins/twitter-tools/
YOUTUBE: http://wordpress.org/extend/plugins/smart-youtube/
AUDIO: http://wordpress.org/extend/plugins/audio-player/
NEWSLETTER: http://wordpress.org/extend/plugins/subscribe2/
FLICKR: http://wordpress.org/extend/plugins/flickr-widget/
IT’S ALL ABOUT THE PLUG INS…
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31 © 2010 af83 Tous droits réservés
TWITTER: @af83media @rynda #mama83
VIDEO
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32 © 2010 af83 Tous droits réservés
YouTube: The reference Dailymotion: made in France Viméo: creative & business
Livestream Ustream
Hey!spread TubeMogul
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33 © 2010 af83 Tous droits réservés
TWITTER: @af83media @rynda #mama83
EXPANDING YOUR REACH WITH WIDGETS & MARKETING
& TOURING APPS
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34 © 2010 af83 Tous droits réservés
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35 © 2010 af83 Tous droits réservés
TWITTER: @af83media @rynda #mama83
TIME SAVERS MANAGE MULTIPLE TWITTER ACCTS FACEBOOK, MYSPACE ETC…
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36 © 2010 af83 Tous droits réservés
HootSuite
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37 © 2010 af83 Tous droits réservés
TweetDeck
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38 © 2010 af83 Tous droits réservés
Seesmic 2
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39 © 2010 af83 Tous droits réservés
TWITTER: @af83media @rynda #mama83
MONITORING
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40 © 2010 af83 Tous droits réservés
TWITTER: @af83media @rynda #mama83
ALERTS
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41 © 2010 af83 Tous droits réservés
GET YOUR ALERTS SENT TO YOUR GOOGLE READER!!!
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42 © 2010 af83 Tous droits réservés
TWITTER: @af83media @rynda #mama83
REAL-TIME SEARCH
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43 © 2010 af83 Tous droits réservés
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44 © 2010 af83 Tous droits réservés
USE SEARCH AND LISTS TO FIND OUT INFORMATION…
http://search.twitter.com/
AND ON HOOTSUITE…
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46 © 2010 af83 Tous droits réservés
AUDIENCE MEASUREMENT
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47 © 2010 af83 Tous droits réservés
How is it working? TWITTER: @af83media @rynda #mama83
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48 © 2010 af83 Tous droits réservés
TWITTER: @af83media @rynda #mama83
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49 © 2010 af83 Tous droits réservés
TWITTER: @af83media @rynda #mama83
Numbers are nice but real-time in-real-life interactions are priceless.
Judge also by your digital downloads, CD & merch sales, and live shows.
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50 © 2010 af83 Tous droits réservés
TWITTER: @af83media @rynda #mama83
SHARE RELEVENT CONTENT
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51 © 2010 af83 Tous droits réservés
SHARE RELEVENT CONTENT
FACEBOOK «!like!» other artists, comment, engage
TWITTER create Lists, RT, #MM (Music Monday)
SHARE MUSIC: Your own and those artists you like use blip.fm, song.ly, last.fm, spotify
SHARE BLOGS: Your own and those relevent to your music…
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52 © 2010 af83 Tous droits réservés
SHARE RELEVENT CONTENT
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53 © 2010 af83 Tous droits réservés
SHARE RELEVENT CONTENT: PHOTO
More then press shots, upload interesting images
FACEBOOK upload from your mobile…
TWITTER use yfrog & Twitpic PHOTOS: Join Picassa or Flickr
ALWAYS USE YOUR BAND OR ARTIST NAME WHEN NAMING PHOTOS SO THEY APPEAR IN SEARCH
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54 © 2010 af83 Tous droits réservés
INTERACT WITH YOUR FANS
FACEBOOK TWITTER MYSPACE YOUTUBE: ~check in daily , answer? & RT, comment on
FAN posts ~once a week engage in real-time with your FANS
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55 © 2010 af83 Tous droits réservés
INTERACT WITH YOUR FANS
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56 © 2010 af83 Tous droits réservés
INTERACT WITH YOUR FANS
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57 © 2010 af83 Tous droits réservés
EXCLUSIVE CONTENT, CONTESTS & EXPERIENCES
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58 © 2010 af83 Tous droits réservés
GIVE AWAY FREE CONTENT
In exchange for valuable information and support…
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59 © 2010 af83 Tous droits réservés
GOOD RULES FOR SHARING… FROM ARIEL HYATT Musician’s Social Media Pyramid
LIKE: BREAD, CEREAL, PASTA
SERVINGS (RECOMMENDED FREQUENCY): 3 - 4 OUT OF EVERY 10 POSTS
GROUP 1. DIRECT ENGAGEMENT
LIKE: MEAT, POULTRY, FISH, BEANS, EGGS SERVINGS (RECOMMENDED FREQUENCY): 2 - 3 OUT OF EVERY 10 POSTS
GROUP 3. CURATE CONTENT
(AKA SELF PROMOTION)LIKE: FATS, OILS & SWEETS (USE SPARINGLY!)SERVINGS (RECOMMENDED FREQUENCY): 1 OUT OF EVERY 10 POSTS
GROUP 5. SHINING A LIGHT ON YOURSELF
LIKE: MILK, CHEESE & YOGURT
SERVINGS (RECOMMENDED FREQUENCY): 2 OUT OF EVERY 10 POSTS
GROUP 4. A PICTURE SAYS 1,000 WORDS
LIKE: FRUITS & VEGETABLES SERVINGS (RECOMMENDED FREQUENCY):2-3 OUT OF EVERY 10 POSTS
GROUP 2: SHINE A LIGHT ON OTHERS
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60 © 2010 af83 Tous droits réservés
TWITTER: @af83media @rynda #mama83
REMEMBER: MUSIC FIRST
BE AUTHENTIC… DON!’T JUST PROMOTE..
SHARE & ENGAGE BUILD FANS FOR LIFE
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Rynda LAUREL Vincent BOUTON
Timothée DE L AITRE Pierre-François YVEN
MERCI! [email protected]
TWITTER: @af83media @rynda
#mama83
All background photos by Rynda Laurel Artist likeness and screengrabs for informational purposes only…