7/24/2019 Music Video Treatment Callum

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Music Video Treatment: FINAL IDEA DEVELOPMENT

Callum McCormick

Song title: Your dead

Artist: Norma Tanega Type of video: Artistic exploration o a concept

Target audience: Young adults aged !"#$% uni&ersit' students( and into

t)e indie art scene(

T)e' aim to go against conormit'( and *uestioning +ot) aut)orit' and t)e

status *uo, -o.e&er undertones

Overall concept: T)e o&erall t)eme or t)e &ideo is t)e rustration and

repression t)at comes rom .or/ing on 0ero )our contracts, T)e l'rics are

+lea/ encouraging t)e listener to )ide t)eir emotions( and to conorm, T)is

is a tragic depiction o our modern corporate .orld( .ere t)e )umanit' )as

+een stripped out and replaced .it) mac)ine li/e actions and emotions,

T)e &ideo .ill +e set in a num+er o di1erent lo. pa'ing 2o+s( t)e artist

.ill assume t)e role( costume and personalit' o t)e career,

In t)is sense t)ere .ill +e a modern d'stopian undertone( commenting on

t)e in2ustice imposed on 'oung people in t)e .or/ en&ironments, T)e

artist is t)e &oice o t)e dis)eartened presenting a c)aracter o modern

lie to ocus t)e in2ustices,

Order of scenes:!, T)e music &ideo +egins .it) a +uild up to t)e song, T)ere .ill +e

close up o instruments +eing plugged in lig)ts +ul+s .arming up

ect, T)ere .ill t)en +e a .ide s)ot o t)e t.o artist 3one singer

song.riter and one musician4 t)e scene .ill +e set in a empt'

g'mnasium( t)e space .ill engul t)e artist,

$, As t)e music start 3.it) a mid#s)ot4 .e see t)e artist dressed in

line .it) t)eir star image( 3prett' ordinar' clot)es4, T)ere aces

remain emotionless as t)e' start to pla', 5uts to a montage o

di1erent s)ots o t)e artist in di1erent 2o+ roles +ut in t)e same

raming position ,

Verse 1

!, 5uts to t)e artist +e)ind a counter o a co1ee s)op 3matc) on

action4 s)e start singing( cuts to di1erent o+2ects mo&ing around 3ie

sand.ic) presses mo&ing up and do.n( co1ee poring into a cup(

sand.ic) +eing eaten ect,

$, 6e)ind )er t)e musician is doing some action repeatedl' in line .it)

t)e +eat,

7/24/2019 Music Video Treatment Callum

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Music Video Treatment: FINAL IDEA DEVELOPMENT

Transition

!, T)e transitions .ill +e Tim lapse o a rus) )our, ExamplesVerse $

!, Plato return do.n and attempt to s)are )is experience( running rom

person to person +ut )o.e&er )e tries people ignores )im( t)is attracts

t)e attention o t)e mac)ines$, t)e mac)ines spot )im and attempt to capture )im, Plato runs do.n a

empt' street and )ides in an alle' .a' and .ait or t)e mac)ines to pass,

3close up o Plato .it) a determined loo/ on )is ace4

5)orus $

7, T)en cuts to Plato standing on a platorm a series preac)ing to a cro.d opeople( as c)orus start t)e t& +e)ind )im comes to lie to re&eal t)e

a+stract orms and clouds s)o.ing t)e audience t)is a+stract( s)o.ing

t)is .)ile cross cuts to people stopping t)e cuts to people .al/ing closer

coc/ing t)eir )eads, T)e' all cro.d around Plato( ma/ing an in&isi+le edit8, T)e last s)ot is o Plato )anging rom a post t)e a+andon s*uare as eac)

o t)e tele&isions goes out t)e scene as it ades to +lac/,