Theories Applied

By Emadul Rahman

These are some of the ways that Andrew Goodwins theories have been used in our own music video.

• Yasmin Feruz breaks the 4th wall by making direct contact with the audience by looking at the camera – Making eye contact.

• Repetition of the lyrics which is basically the Chorus.• Our music video also has a beginning and an end and fades

away after repeating some of the previous scenes.

• The points explained are the ways in which Carol Vernallises theories have influenced the making of our music video.

• Edits all try to draw attention to the artist because we have filmed the music video with the idea that the artist is new and is trying to make herself become recognized by her new audience.

• Also the edits are fast paced in the different clips. • There are loads of jump cuts used in the editing of the music

video.• The editing is like a mash-up of the different clips we got of

the locations and setting of where we filmed.