Music Video Questionnaire

For my market research, I designed a questionnaire in order to find out what people look for in a music video, and what genre of music they prefer to listen to. I asked 4 males and 6 females from different social groups around Eccles Sixth Form College to fill in my questionnaire. There are 2 people in which were aged 22-30, and the remaining 8 were aged 17-21 years old, which is a more suited age for the music video that my group and I will create. My findings will help me consider what to include in our music video, and what aspects are most appealing to an audience. For many of the questions that I asked on my questionnaire, I allowed my participants to choose more than one option, such as genres of music they listen to, so I could get accurate results on the most popular genres of music.

The first

question I asked was ‘what genre of music do you prefer to listen to?’, and my results show that the most dominant genres of music within the age group 17-30 are R&B, dance and pop. My music video will be based around the pop genre; therefore this is a satisfying result, as this genre is the most popular amongst our target audience. This chart also shows that metal is the least popular genre, as it attracts a more niche audience, and is not a mainstream genre of music.

15%

25%

25%

20%

5%

10%

What genre of music do you prefer to listen to?

RockPopR&BDanceMetalIndie

I decided to ask my participants what kind of things they were interested in, or what their hobbies were, so I could get an idea of the characteristics of the people I was asking, and what appeals to people. I found that 9 of my 10 participants are interested in music, and listen to it in their spare time. Also, 8 of my 10 participants enjoy socialising in their spare time. This suggests that my target audience like to have fun, as socialising and listening to music comes across as upbeat and fun. This is a contrast to the one person in which said they enjoy doing sports in their spare time.

I then discovered that 8 of my 10 participants watch music videos a lot, compared to 2 who do not. This shows that even though many members of my target audience do watch music videos often, there are also some people that don’t, which motivates me to make my groups music video interesting and as appealing to a wider audience as possible. It also reassures me as I now know that music videos are popular amongst my target audience, and I believe that if my group and I make out music video interesting, then it would be as successful as existing music videos.

5%

38%

43%

14%

What are your interests?

SportsSocialisingMusicReading

80%

20%

Do you watch music videos alot?

YesNo

After asking my 10 participants what they prefer to see in a music video, I found that the most liked aspect of a music video is a performance, as half of my participants ticked this box. However, narrative follows quite closely, as 4 out of 10 ticked this box. This shows that both performance and narrative are popular, suggesting that if both are included within a music video, it will attract a wider audience. This is useful, as I can take this into account, and include both performance and narrative in my music video to anchor a larger audience, as each aspect will appeal to different people.

50%

40%

10%

What do you prefer to see most in a music video?

PerformanceNarrativeBoth

42%

47%

11%

Where do you watch music videos?

Music Channels

YouTube

Vevo