Music Video Pitch (Unit 5) - Rebecca Lin
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Transcript of Music Video Pitch (Unit 5) - Rebecca Lin
a
presentation
Formed by myself in 2009
Majority of projects useStop motion(www.youtube.com/becccalin)
Expertise in 450D Canon Camera, Photoshop CS3, iMovie and Boinx iStopmotion
Influenced by Director and Artist Tim Burton
The company
“One person's crazyness is another person's reality” - Tim Burton
What is it?
A visually interesting music video for a singer-song
writer Kina Grannis (Youtube star)
Approached technique:
Stop-motion with edited photographs
Target Audience:
Females (Aged from 16 – 19 years old)
Proposed length of video:
Length of chosen song (3:18)
Genre:
Arthouse video
Purpose:
Promote and recognize the star Kina Grannis
Outline of project
Photographer
SO Hing-keung
- Layering
- Black & White
- Distressing Film
(A photography exhibition visited in Shatin, Hong Kong)
Inspiration for Idea
Singer – Song writer(Written 50 original songs)
Youtube star
Unsigned
English speaking
Located Los Angeles, CA
Accessible via Facebook inbox and a PO box
Kina Grannis
Via Facebook Inbox
Music/Song rights
Consent form sent to:
Consent Form:
“World In Front Of Me” Duration of song - 3:18 Has not been made into a music video
Song choice
Acoustic
Mellow
-----------------------------------------------
Chorus Lyrics:
To the world in front of meWatch as it unfolds so
beautifullyFitting all the pieces perfectlyIt's the world in front of me
Arthouse Music Video- Indie- Abstract- Artistic
Indie Short for independent rock.
In terms of music it would be
independent of major labels/mainstream stuff.
Genre
Example:OK GO – Here It Goes Again
Locations
Tsim Sha Tsui Roof tops overlooking Central
• Tsim Sha Tsui Roof tops overlooking Tsim Sha Tsui’s Clock Tower
•Kwai Hing
- To promote Kina Grannis
- Create awareness of up coming artists
- Generate a wider variety of fans (International)
- Possibly promote Hong Kong as a developing city
- To ENTERTAIN
Purpose of product
Females (16 – 19 years old)
Target Audience
Target Audience appeal
Happy or Sad song preferred:- Majority asked had chosen a Sad
song to fit the Mood explored- 2 females = Happy Song- 5 females = Sad Song
Why will the product be appealing to the audience?
Sad Song
Happy Song
0 1 2 3 4 5 6
Question 1
Number of People
Music video content:
• Majority chosen an abstract approach to the music video (Arthouse)
• 4 females = Arthouse
• 3 females = Story told
Literal Music Video
Abstract & Artistic Video
Told a Story0
0.51
1.52
2.53
3.54
4.5
Question 2
Number of People
Target Audience appeal
Yes No012345678
Question 5
Number of People
Stop motion suitability:
• Unanimous decision that stop-motion that using stop motion as the technique, is well fitting, suiting the song and the genre of the music video
Using a happy song but mellow and acoustic atmosphere
Visually Interesting to fit abstract & artistic option, as well as telling a short story of a developing and changing city (Hong Kong)
Definitely approaching the music video with the artistic technique – Stop motion
Target Audience appeal
Moodboard
Sunlight lighting will be used as the majority of the photographs will be taken during the day
Lighting
• City lights and lamp posts will light upsmall areas like spot lights for photographs at night
Extreme close ups of objects and faces
Radial Zoom
Camera Work
High Angle Shots
Low Angle Shots
Photoshop CS3iMovie
Programmes & Software
Using the same or similar vectors on Photoshop CS3 on top of photographs taken
Editing and Experimenting
Problems:Duration of the edit of photographs process
Solutions:Slip up the photographs into scenes and edit them
daily, scene by scene. Then import into iMovie and start the next scene, copying and pasting the vector. Need to stick to production schedule.
Problems & Solutions
Photoshop Vectors : Free of charge (download off the internet)
450D Canon Camera: Free of charge(my own camera)
Music/song rights: Free of charge(due to consent from artist)
Actors – Drama students: Free of charge
Photoshop CS3: Free of charge
Distribution: Free of charge
Memory Card (4G): $300 HKD
Other essentials for Production team: $200 HKD
Cost
TOTAL: $ 500HKD
Is it practical?
Locations are public in Hong Kong therefore no consent forms needed
Locations will not include logos of any company (i.e. McDonalds)
Actors and actresses easily accessible & free of charge
Editing software is already paid for and installed onto a laptop
450D Canon DLSR Camera already purchased and owned
Hard drive 20GB purchased already in case of storage full on MacBook
Practicality
Viability
Is it viable?
Audience Research shows that music videos that use stop motion are popular
Space in the music industry for stop motion based videos: combination of the two proven to be attracting to the target audience
Question 4Bruno Mars - Just The Way You AreOren Lavie - Her Morning EleganceSia - Breathe MeKina Grannis - Valentine
Product can be distributed through:Vimeo
(http://www.vimeo.com)
Youtube(http://www.youtube.com)
Personal Tumblr website(http://www.rebeccatrudylin.tumblr.com)
Where ever Kina Grannis will distribute to (due to video rights)
Distribution of the product
Thank you for listening!