http://www.youtube.com/watch?v=x8ygHfm56bg

Tanya Lacey – Born To Fly

• Tanya Lacey is a British recording artist, songwriter and composer. She signed to the record label Sony Music. She is a R&B/Pop artist.

• She is best known for writing and featuring on Loick Essien's single "How We Roll" which peaked to number 2 on the UK Singles Chart.

• She recently co-wrote Will.i.am's single "T.H.E (The Hardest Ever)" featuring Jennifer Lopez and Mick Jagger.

• And she also supported Bruno Mars on his UK Arena Tour at the end of 2011 as his sole support.

Background information:

Some Theorists Ideas

•Mulvey and Goodwin- We will use the male gaze however quite subtly because we want the video to fit her audience which is more towards the younger generation.

•Goodwin- We are going to use synaesthesia in our video because we feel it creates an interesting effect. We were thinking of doing this by filming 2 takes of a performance and flicking between them, similar to this… http://www.youtube.com/watch?v=CGkvXp0vdng (1:28) – Beyoncé – Video Phone

Star Persona

• Determined

• Almost arrogant

• Successful

• Strong

• Bitter

• Talented

• Fashionable

• Attractive

Response

I know you like the way I'm so ready, Box steady, hit heavy, yeah I got it all on lock.When it comes to making cake, well you can be the icing, I’m still gonna be the cherry on topNow you say I sold out, I sold out shows nowSo forgive me if I did a little pop.I thought that you'd be glad, but I clearly made you mad,Cause I’m doing everything that you not, ohWhy you trying to bring me down, baby you should know,My feet they never touch the ground, better let it go,I was born to fly, baby I was born to fly (do you feel me)I was born to fly, Baby this is do or die. (do you feel me)

La la la la la la la la la la la la la la la la X 2

I’m the aristocratic, black cat bet you can’t believe I landed on my feet like that.Now you wanna stick the knife in, but I got thick skin,but you're gonna get your dessert cause your trifling,Life is more than watching them other people climb the ladder,More than wishing that you were bigger, you were better,I won’t keep you close, you’re the snake, black adder,And if I let you in you gonna bite my shit,

Why you trying to bring me down, baby you should know,My feet they never touch the ground, better let it goI was born to fly, baby I was born to fly (do you feel me)I was born to fly, Baby this is do or die. (do you feel me)

La la la la la la la la la la la la la la la la X 2

Strange, how you call me an alienStrange, how you wanna be my friendStrange, it’s a new problemI'm show you how I'm about to handle thisThem, them, them, them, know my feet don’t touch the ground yeahYou know I wear the crown, ain't nobody gonna bring me down, down, down, down, Oh yeahknow my feet don’t touch the ground yeah

La la la la la la la la la la la la la la la la X 2

I was born to fly, Why you trying to bring me down, baby you should knowMy feet they never touch the ground, better let it go.

Costume IdeasWe are looking to keep redundant to R&B videos in what she wears. Some of our ideas are similar to recent artists music videos which include people like Rihanna, Jessie J, Rita Ora ect. All of these artists dress in bright clothing however urban addressing their audience and genre.

• LOCATION- boxing ring, streets, studio.

• Grey buildings, dim outdoor lighting contrasting with the vivid costume-wear and lighting used indoors.

• STORYLINE- no specific storyline, just a girl communicating with the camera during the verses, and using synaesthesia during the chorus with takes. We want it to be entropic- not your typical ‘story’ during the video.

• INTERTEXTUALITY: Could be similar to Rihanna- Rudeboy… http://www.youtube.com/watch?v=e82VE8UtW8A

• We want it to match the typical conventions of rnb/pop genre, but create an entropic video, similar to Rihanna’s. It will appeal to a mainstream audience, predominantly female, age ranging from 13-mid 20’s.

• SHOTS- cut ins that are typical of the genre…tattoos, vivacious clothing, make up, hair, jewellery etc.

• We want it to be illustrative- the song mentions things such as aliens, cake, cherries, knives, dessert etc. We could try and incorporate this into our video, adding some redundancy to R&B/Pop.

• The song is about feeling put down and belittled, and coming out ‘on top’, achieving great things and succeeding. There is a theme of bitterness, we could start the video with her illustrating or amplifying this…sucking a lemon and smiling perhaps?