My music video pitch

Raechelle Jackson

‘Lifestyles of the rich and famous’

Song

• ‘Lifestyles of the rich and famous’ by Good Charlotte

• I chose this as the lyrics caught my eye and, after studying my questionnaire, I could

create a narrative from the lyrics whilst in some parts still referring to ‘random visual

elements’

• The original video can be found here; http://www.youtube.com/watch?

v=JCF4wrjItRg

Background

• Good Charlotte can be described as pop crossed with rock

• This was the band’s first official single

• It features typical musical instruments and vocals of that of a

pop/rock band

• It refers to celebrities and explains how they always complain and the

lyrics describe how the band would like to see them ‘walking in someone else’s

shoes’

Lyrics

My idea for the music video is taken from the main bridge of the song…

‘I’d like to see them spend a week living life out on the street, I don’t think they would survive. If they

could spend a day or two walking in someone else’s shoes I think they’d stumble and they’d fall.’

From this I could bring in the idea of a group of characters that are stereotypically ‘rich and famous’

and use them as my main piece. I could show them in their cliché surroundings and what they’d do. I could

then bring in the element of ‘walking in someone else’s shoes’ and them struggling to do so.

Lyrics

As I am using female characters I satisfy the idea of the target population being largely female and

therefore will relate to it or enjoy watching others. It is also in context with the age range. I am not including

a live performance as this may look slightly out of place [considering the idea that the cast are female]

and also won’t fit in well with the narrative.

This allows me to look into the idea of split screen between the two different characters and will

encourage me to look into the details of how to use camera angles to show a certain stereotype.

Lyrics

I can use four main female characters and film a group shot of them ‘socialising’ and then video each

person in single locations having trouble fitting in with their surroundings. An example may be walking down a backstreet [where they would not normally be seen] and stepping in chewing gum with a disgusted face. This may add a comedic element and also highlights the idea that ‘they would fall’ in that surrounding.

Characters/Location

• ‘Gardener’. Watering the plants and hoses themselves with water

Outside in a garden

• Walking a dog or down the road and treading in gum/dog poo

Outside/in a park or street

• Cooking and burning food itemsIn a kitchen

• General groupIn a posh looking room or bedroom