MUSIC VIDEO PITCH: TAKE TWO

By Sammie, Charlotte, Chess and Mat

CONCEPT OF THE VIDEO IN A SENTENCE:

“The changes that happen in relationships throughout the years, and

the twists and turns that happen to make them ultimately fall apart.”

ARTIST SIGNED?

The band Citizens! Have just been signed to a French music and fashion label Kitsune who specialise in Electro music which shows they are providing music for a niche audience.

KITSUNÉ

Kitsuné started out in 2002 founded by Gildas Loaéc, Masaya Kuroki and the London based company Abake.

The idea to start the label was Loaéc and Kuroki’s. They got the idea to start the label on a trip to Japan where many people like both music and fashion, and weren’t afraid to combine the two. Before co-founding the label Loaéc worked with Daft Punk and also another music label: Roulé.

BANDS THAT ARE SIGNED TO KITSUNÉ INCLUDE:

Two Door Cinema Club

BeatauCue

Delphic

Heartsrevolution

Housse de Racket

NARRATIVE

We decided that our music video would have a strong narrative, as it is typical of the indie/power pop genre. Our narrative will be based on two couples both at different stages of their relationships, and also they will represent typical high school stereotypes – so they’ll be relate-able.

The first couple are going to be the stereotypical preppy and innocent couple in they honeymoon period of their relationship.

The second couple will be the stereotypical ‘jock’ and ‘popular girl’, and they will be continuously flirting with members of the opposite sex to get back at each other for doing so in the first place.  

We also decided that due to the song being about a guy who is lost, we chose to have the main character as guy who is lost, who then links the dysfunctional couples together.

All of the couples code of dress will fit with their stereotype also (see costume).  

To generate humour we decided that we’d have gender reversals so the males play the female parts and vice versa

SETTING AND LOCATION

We plan on having our music video filmed in many different locations:

On the college campus. We plan on filming the popular couple here as it will fit well with them being the stereotypical popular people. As you can see in our rough video we filmed the popular couple in the courtyard and also filmed the main guy in a classroom, in the lifts and we used the fast motion effect to get down the stairs.

The Priory Gardens will be where we film the honeymoon couple as there is a romantic, quiet setting there as you can also see in the rough edit on the next slide.

We filmed the main guy (Mat) on the streets also, to show that he is lost and doesn’t know where he’s going, on his way seeing the two couples.

COSTUME

All of our costume choices are very stereotypical to clearly show which stereotype each couple are representing. Our costume will also be reliant on make up to show the different roles and stereotypes. Remembering that the female is actually a male, and the male is actually going to be a female the costumes are as follows:

The first couple (popular couple) will be wearing as follows: the girl will be wearing a wig and wearing a tank top and faux fur jacket this will be tight on the boys frame. The boy will be wearing a blazer, t-shirt, jeans, these clothes will be baggy on the girls frame which will add to the humorous element. Also, a beard was drawn on to add to the humorous effect too.

The second couple (honeymoon couple) will be will be wearing as follows: the girl will be wearing make up, a skirt and vest top and the boy will be wearing jeans, huge glasses, and a shirt.

The main guy will be wearing dark clothing to juxtapose with the couples bright outfits and it also links with the feeling of being lost.

SHOTS, TECHNICAL CODES, MISE-EN-SCENE, LIGHTING, SPECIAL EFFECTS? Stop motion figures of Mat on the street and when Mat and the

couples are at the park- see video at: 2:12 – 2:18 & 3.38. (Like in Vampire Weekend’s video to their song A-Punk, they use sped up stop motion figures.)

Sped up motion images (going down the stairs.) Close ups (show emotion) Long shots (establish setting) Medium shots (convey specific elements of narrative eg: when the

couple are arguing) Over the shoulder shots (when a couple are having a conversation) Panning Bright lighting (to give our video a more professional feel. We feel

that the lighting isn’t very good on our rough edit due to the tight schedule we were on, however as you can see from our blog posts we plan on re-shooting a few scenes.)

Over exaggerated bright colours The special effects we plan on using will be towards the end of the

music video. We will be using a cartoon-y/ art attack style using bright colourful shapes/splatters with a thick dark outline.

THE ROUGH EDIT

Here is our rough video we made on a tight time schedule of only 8 hours.

AUDIENCE

The audience will be people between the ages of 13 years old and 20 years old. They will be the stereotypical indie/preppy teenagers.

They will be our audience as we believe that they will be able to relate to the characters portrayed in our video narrative as they would all know of or know someone in these set stereotypes.

WHERE DO YOU ENVISAGE IT BEING SHOWN AND WHEN? INTERNET, MUSIC CHANNELS?

The music company have our video and we have been updated through emails, here are the most recent updates:

VISUAL STYLE AND GRAPHICS OF YOUR DIGIPAK AND WEBSITE.

We all decided on producing different graphics for digipak's and websites individually. (See our blogs)

STORYBOARD We had to tweak our previous storyboard to fit with

the new song given, see our blogs for the slideshow with the storyboard on.

PRODUCTION SCHEDULE & PRODUCTION ROLES

Where we had to produce the video in such a short time period we all helped out with the different roles and our production schedule was ‘do as much as we can in as little time as possible’ as we had other people (the band, the band’s manager) relying on us. However with our next attempt we will be having the following rolesProduction Roles

Make-up, Costume & Hair: ChessCamera work & Direction: Charlotte

Lighting & Video Organisation: Sammie (me)Sound & Editing: Mat

RISK ASSESSMENTS Risk assessments we need to do are of the college

campus, the priory gardens, the streets. The potential hazards with filming on the college

campus: Other students and lecturers. We have to be aware of

other students and lecturers who are going to and from classes, to ensure both their safety and ours.

The potential hazards with filming on the streets: Other people and roads. We have to be aware of other

people who are out and about to ensure both their safety and ours. Also, we have to be aware of the roads and use appropriate street crossings.

The potential hazards with at priory gardens: Being aware of other people who might be about.

BLOG LINKS

SammieCharlotteChessMat