Music Video

Industry

Purp

ose

Music videos are generally

produced for ‘artistic and

promotional’ reasons. Music has

always been seen as a form of

art which is then translated

visually by creating a video that

mirrors along side it. An

example may be ‘OkGo’ who

create effective concept videos.

As mentioned it may also be for

promotional purposes such as

broadcasting a particular artist

and they’re genre/style of

music. Some artists have been

defined by they’re music videos

such as ‘OkGo’ whom I have

already mentioned.

Tech

nolo

gy

Technology has become a huge

part of the music video industry

helping create effective and

high quality products. There are

an endless number of special

effects and animations that can

now be created. Production

companies now have access to

High quality cameras and

technologies such as green

screens. However computer

software has also advanced to

the extent where anything can

be created, subjective to the

imagination of the artist/producer.

The P

ublic

The growth of technology

now aids the public to

create their own music

videos with the use of

handheld products such as

phones and high quality

digital cameras. Phones now

also have the ability to edit

videos and post straight

onto sights such as YouTube

or social networking sights.

An example is apples iMovie

app which can edit and

create effective videos.