This is a low angle shot used to make the star look superior, he is positioned in the centre of the frame as he is the main focus.

Kanye West’s music video uses a similar shot, using the same colours and effects. Our video uses a low angle shot but this video is at eye level. It looks professional and follows the convention of highlighting the artist on his own.

The sunglasses he is wearing portrays the lifestyle he leads, many famous people wear them and an example of this is Chris Brown, a well known R&B singer.

The greyscale effect on this shot creates a glimmer/sparkle in the sunglasses, this conveys the paparazzi the star faces due to his high popularity. The suit he is wearing shows he is a fashion icon and looked upon by many fans, it is black and white which matches with the colour scheme of the shot and the video. It looks smart and is often associated with rappers or modern R&B singers as it is considered ‘cool’ to be wearing. He is wearing it without a tie to show that although he is looking smart and being a fashion icon, he does not need to follow all the rules of a rap star as he is highly successful and is edgy.

This screen shot portrays a club scene, there is smoke around the people to make it look realistic . The smoke fades into the dancers to put the most emphasis on the artist, he is the main focus as he is positioned in the centre of the frame and is the lust of the dancers. They dance around him in a circle while he sings the lyrics. This is conventional as most R&B singers from the genre have their music videos set in a club, with the artist being lusted after by girls.

This is a screen shot from Drake’s music video ‘Find Your Love’. The shot has an orange filter over it making it look like a real club (this video has a high budget so would have been filmed in a real club). In order for our video to look like a real club we placed a purple filter over the filming to make it look realistic and like a high budget video. The background of this shot is blurry, we have achieved this effect with the smoke machine.

This is a shot of the girl the artist loves in the lyrics ‘You made me love you’. She is the character that the song is based on which is why there is shots of her on her own. This shot is when she is dancing, looking into the camera to address the audience and identify herself as the item of lust. The same greyscale background is used as is used with the artist in his master shot, this is to keep it identifiable that she is the girl being sang about.

It is conventional to use a girl as an item of lust in a music video, during this clip the girl keeps a serious face, this is common for the portrayal of women in music videos. The girl is presented with long curled hair and wearing a flowing short dress, an example of a girl used as objectification in a music video is in Jason Derulo’s video ‘The Other Side’. The girl from this video is showing a lot of skin and is revealing, our video is unconventional in that way as the

Girl is not showing as much skin. It still works well though as she can be identified as the girl the artist is in love with.

This is a master shot of the artist face on, he is addressing the audience directly while singing. His facial expression and positioning shows that he is singing passionately. The black and white gives an authentic look to the video as its not brightly coloured and stays in keeping with the theme of the overall video.

The artists suit can be clearly seen in this shot, this shows him looking ‘fresh’ like most artists in the R&B genre. Suits are conventional to wear in music videos by the most popular artists such as Kanye West and Drake, by wearing this it shows that the artist is as popular and he is within the R&B genre.

This shot is a silhouette of the artist and the girl. We made this original by using a purple filter, silhouettes are conventional in other music videos when they are in black and white. The main focus is on the artist as we have darkened his image, the girl’s shadow is lighter to connote the mystery in her reply to the song, it isn’t known if his love is requited. An example of a silhouette shot like this used is in the music video ‘Love, Sex and Magic’ by Justin Timberlake.

In this music video the silhouettes are full body shots, we used head shots instead in less detail which is unconventional.