Music Video Evaluation

The Concept

• The main influence we gained for our music video was the film ‘Kickass’ with the unlikely hero who was once a a victim of bullying.

• The music we chose early on but with research and planning we realised that the video had to relate to younger audience from the age of 16-24 since the genre of music (Dub step/Dance) is popular between these ages.

Research we did included:

• Youtube- We looked at other DJ’s in the same genre and we looked at their music videos to see the plots and styles that they presented. By doing this we gained an insight into the music industry and the genre of music we looked into we were able to fight what they have in common with each other in the videos.

• DJ Websites- We looked into other DJ’s websites to see what information they had such a tour dates or booking contacts. We were able to find out that most dub step/ Dance DJ’s use the same style of font and colours on their CDs for instance Skrillex has similar colours to Knife Party.

Target audience

• I felt we found our target audience well, with a number of different research techniques I felt we found the right target audience for our DJ.

• One research technique was from our own experiences, I have been to a number of different festivals with a variety of music genres, and when I have seen a dub step/ Dance act their was an age group of males varying from 16-26.

• Another research technique was Youtube again, this genre of music is much more popular on Youtube than classical songs and this is because the younger generation use Youtube much more than the older generation.

Props, Costumes, Location• We wanted to create a superhero, but we also wanted him to look

like it was a home made costume, so we didn’t need the expensive equipment, we just needed simple cheap costumes items to be able to create that home made superhero look, which I think we did successfully.

• Location we found the hardest part for our video, since we needed to create somewhere which looked like the typical school, which was difficult to find since Hurtwood House doesn’t look like your typical School. But on the day we had to adapt and with the use of camera shot we tried to hide the fact that it doesn’t look like a school and try to get the audience to believe that it was.

• We also used the studio which worked extremely successfully in creating that DJ performance aspect, we had lots of different flashing lights going, maybe too many to create that party essence. The lights had to be flashing extremely fast due to the pace of the music.

Storyboard/ Animatic

• The storyboard and animatic helped us remind ourselves which shots we needed to do in the studio, it also gave us a layout to the music video in the sense that in the editing process we know when to cut to the DJ in the studio or to cut to the hero and the bullies. It also gave us a very vague picture to what our music video will look like.

• I felt that it was most effective for reminding us which shots were needed to do on our shoot day. The reason we made the animatic of our video was to give a rough idea to what our video will look like, it also gives us the correct timings of the song since we edited the animatic to the song and the beat in the song.

Our Video Animatic

• http://www.youtube.com/watch?v=sCQHMiTnlXU&feature=plcp

Why did we record all our planning?

• We recorded all our planning so that we could envisage clearly what we wanted to do on our shoot day, it also helped organise our shoot day too.

• It also helped us create a clear image in our head of what the video will look like, if we had done no planning our music video wouldn’t be as nearly as effective our successful as it had been.

Key Parts to the music video

• I felt that the casting was an essential part to our planning since we had our main hero pull out only a view weeks before our shoot day we had to adapt to this and we learnt that we need maybe two actors where one could replace the other if anything happened. Also if the casting isn't correct the audience will not believe the story or characters, for instance we couldn’t have a small thing girl play a bully.

Evaluation

• The planning didn’t go smoothly but we found a substantial about to be able to have enough for our music video, we needed more time to find the perfect costume/Props, and on the shoot day we needed more time to be able to get all the shots we wanted.

• I felt we had more than enough research, since we all fitted into the target audience well, being male teens who enjoy dub step/ dance music.

• The shoot day would have been better if we had more time to get all the shoots we wanted and we would have liked more planning on the fight scene since it looked a little messy at times.