““Especially for You”Especially for You”Music Video AnalysisMusic Video Analysis

What happens in the video?What happens in the video? Song Title:Song Title: Especially for You Especially for You

Artist:Artist: Kylie Minogue & Jason Donovan Kylie Minogue & Jason Donovan Genre:Genre: Pop Pop

Director:Director: Chris Langman Chris Langman Year of Release:Year of Release: 28 28 thth November 1988 November 1988

In the music video we see both a young Kylie & Jason’s daily lives whilst they are In the music video we see both a young Kylie & Jason’s daily lives whilst they are alone. Coincidentally they both end up at the same places but at different times alone. Coincidentally they both end up at the same places but at different times and so miss bumping into each other. Finally they both end up at the same and so miss bumping into each other. Finally they both end up at the same audition and rekindle their love through an embracing hug. The rest of the video audition and rekindle their love through an embracing hug. The rest of the video we see the couple singing to each together with images of their past relationship we see the couple singing to each together with images of their past relationship in the background. The video uses a narrative structure mainly with aspects of in the background. The video uses a narrative structure mainly with aspects of performance. Evidence of this is the story being told through out the video and performance. Evidence of this is the story being told through out the video and the singing at the end of the video and at the auditions. From this we can see the singing at the end of the video and at the auditions. From this we can see that both Kylie’s and Jason’s characters are unhappy about being alone and that that both Kylie’s and Jason’s characters are unhappy about being alone and that they want their love back.they want their love back.

Establishing shot

Shown at the beginning of the video to show the location. From this we can see that they are in Australia.

Shots & EditingShots & Editing

Close ups

Close ups are used a lot through out this music video mainly to show the characters facial expressions.

Long shots

Long shots are used when the characters are walking/running and also to show their body postures.

Full shots

Used to show the character within the environment which they are in so the audience can see they are in a different location.

Split Screen

This enables us to see what both of the character are doing at the same time. Split screen is used quite a lot in this music video until they are re-united again.

Fade / Dissolve

Fades/ dissolves are used in this video to go from one scene to another. Example of this is the characters face will dissolve into a location seting.

CharactersCharacters

Lighting

The lighting used in this video is mainly daylight and natural lighting according to the location which the characters are in. Spot lights are also used when they are in the auditions.

CostumeOrdinary clothing is sued which would have been fashionable in the 80’s for young people. This includes high waist jeans, leather jackets and padded shoulders on jackets on both the male and female character.

Character PerformanceThe characters are acting out as though they are getting on with their daily routine which they would do in life. This includes travelling to auditions and walking around their town.

SceneryThe scenery’s used are ones of residential areas, a beach, a theatre room with a stage and the inside of the train. Majority of the scenery in this video consist of being outside.

Jason DonovanJason Donovan

Jason Donovan plays the young male character in the video. He represent someone who is in love and missing that person as we see him sitting alone or alone many times looking as though he thinking/reminiscing.

Kylie MinogueKylie Minogue

Kylie Minogue plays the young female character in the video. She represents someone who is in love. Evidence of this is at the beginning of the video we see her alone writing a letter and looking into the distance as though she is thinking.

Target Audience:Target Audience: The target audience for this video are romantic people and young people as this is what the characters represent.

Use’s and Gratification Use’s and Gratification TheoryTheory

According to Bulmer and Katz “Use’s and Gratification theory” the needs which this texts will satisfy for the audience are personal integrative as people can identify with missing someone they love, affective as a lot of performing in the form of singing straight into the camera is done and music video is telling a story and also social integrative as the idea of a relatioship is involved.