Ariana Grande ft. The Weeknd: Love

Me Harder

MUSIC VIDEO ANALYSIS

‘Love Me Harder’, is the 2nd single from Ariana Grande’s second

album; ‘My Everything’. It features vocals from rapper The Weeknd,

and, subsequently blurring the lines between the Pop and R&B

genres.

The video was released on the 3rd November 2014.

MUSIC VIDEO

The music video is shot entirely in a studio, made to look like an old

abandoned house. Ariana’s vocals are mainly shown in a large room,

where there’s sand covering the floor, and the furniture is positioned

in ‘random’ places.

The Weeknd’s vocals are shot mainly in front of a wall, with high

contrast lighting and in black and white, or on a staircase, with the

lighting coming from behind.

LOCATIONS

There were very few props used in this music video. There were

pieces of furniture placed around the room in which the video was

filmed, and the room was also covered in sand. Besides this

however, there were none. They weren't especially necessary in this

style of video.

PROPS

COSTUMES

The costumes in this video were black, and each person only had one, thus

keeping the video consistent. It is important for male R&B artists to remain

on trend, and The Weeknd’s outfit ensures he is viewed in the most idealistic

way. The same goes for Ariana, as her black two piece fit the style of the

video and give her a sexual edge, without being overly provocative.

The editing was done in an ‘MTV’ style, to appeal to the target

audience of 15 – 25 year olds. The cuts between scenes are made

on the beats of the song, subsequently making them very quick cuts.

The most noticeable editing, is where lense flare and lighting has

been edited or enhanced, making the footage look more interesting.

Time lapse is a prominent effect used in scenes throughout the music

video when the video cuts away from the singers.

EDITING