Music video

What is a music video?

A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings.

Narrative music video- a video which tells a story along the side.

Performance music video- a video which focuses on showing footage of the artistor band in a causal environment.

Successful music video- a video which hasbeen successful in the industry.

Settle down- the 1975

Wake up- the vamps

Sia - Chandelier

What is the purpose of a music video?

- The music video is a promotional tool for the artist.- Sometimes serves as a platform to attention from a label, but

more often it is a catalyst for sales or song downloads.- Marketing - Promote - Inform audience- Provide understanding - Show of the talents of musicians/performers - Entertain audience - Sell artist/make money