music therapy - phase 2 presentation
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Transcript of music therapy - phase 2 presentation
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MUSIC THERAPY: OBJECTIVE
Wednesday, October 10, 2012
as you may remember im brandin a music therapy center for troubled youth . this brand aims to attract these troubled adolescents,
and brin them toether with music to overcome problems, promote self-esteem and to express themselves passionately.
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AUDIENCE
Wednesday, October 10, 2012
this brand has two distinct audiences. the first bein the obvious, adolescents seekin an escape, particularly throuh music. the
second bein health professionals and therapists aimin to make them feel this brand is reliable and beneficial enouh to be worth
recommendin to youth patients.
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COMPARE
Wednesday, October 10, 2012
when explorin the few other music therapy centers, i found a couple that also focus on a specific ae-related audience. the first (music
for a cure) is focusin on children and the second, actually existin here in kansas city, focuses on elders. i havent came across any for
youth as the one im workin on, which i find surprisin because this ae roup is especially involved and moved by music.
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inspiring.
ATTRIBUTES
passionate.
comfortable.
Wednesday, October 10, 2012
to remind you of the brands attributes they are inspirin. passionate. and comfortable.
DIRECTION 1
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inspirin
DIRECTION 1
Wednesday, October 10, 2012
for my first direction, i focused solely on the inspirin aspect of the brand. this brand will inspire youth to strive to overcome their
emotional problems in enjoyable and expressive ways.
1 LOGOTYPE
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soundosemusic therapy
1: LOGOTYPE
Wednesday, October 10, 2012
so based on this direction, i decided to name the therapy center soundose. hintin at the idea of music actin as a medicine. for my
lootype, ive decided to drop and hihliht the d so it can also be seen as a music note.
1: BRANDMARK
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1: BRANDMARK
Wednesday, October 10, 2012
and like most medicine, this dose of sound leaves patients feelin better they should be feelin happy, peaceful. i decided to brin
this feelin into my brandmark by depictin literal happiness with this smilin character.
1: COLORS
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primary secondary
1: COLORS
secondarysecondary
Wednesday, October 10, 2012
the color palette for this direction has muted colors in conjunction with a splash of briht pinkish color. this alludes to brinin color
into these patients dull, troubled problems. or brinin color into their lives throuh music.
1: PATTERN
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Wednesday, October 10, 2012
the pattern is a set of colorful icons that relate to the brand, happiness and music.
1: PHOTOGRAPHY
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Wednesday, October 10, 2012
photos, similar to the color palette, will be colorless with a splash of color brought inby a pink overlay of the icons used in the pattern.
1: TYPE FAMILY
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music ismusic is what feelins sound like.
music ismusic is what feelings sound like.
Wednesday, October 10, 2012
the typefaces are very simple and light. the sans-serif, rounded type helps give ofafriendlier, more positive vibe.
1: SIGNATURE
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soundosemaking music, changing lives.
soundosemaking music, changing lives.
Wednesday, October 10, 2012
heres the brandmark and the logotype acting together with the brand essence, makemusic, change lives
1: APPLICATION
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soundosemaking music, changing lives.
soundose music therapysoundose.com
ashley einspahr
Wednesday, October 10, 2012
heres these brand attributes applied to a business card...
1: APPLICATION
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Wednesday, October 10, 2012
as well as a website that is very image heavy and continuing these splashes of color.
1: APPLICATION
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Wednesday, October 10, 2012
heres what some brand clothing may look like
1: APPLICATION
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Wednesday, October 10, 2012
i imagine the building being an older city building. heres an example of somethingsimilar with this brands logotype applied.
DIRECTION 2
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ofoabe
Wednesday, October 10, 2012
my second direction focuses on the attribute, comfortable this therapy center will have a welcomin, homey environment where
patients feel safe and comfortable, havin the option to work in solitude or collaboratively throuhout.
2: LOGOTYPE
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sa e&so
Wednesday, October 10, 2012
to allude to this comfort and safety, ive decided to call this direction safe & sound...focusing both on the environment and the music aspect.
2: BRANDMARK
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Wednesday, October 10, 2012
the brandmark brings together music elements to form the shape of a home, becausethe environment should feel like home to the patients.
2: COLORS
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primary secondary
secondarysecondary
Wednesday, October 10, 2012
this color palette has warm, muted down colors that give ofa welcoming, cozy vibe.
2: PATTERN
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Wednesday, October 10, 2012
the pattern takes an element from the brandmark and repeats it creating a simplestyle with movement.
2: PHOTOGRAPHY
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Wednesday, October 10, 2012
the photo treatment has a duotone efect using colors from the color palette. for thisdirection, more photos focusing on the atmosphere are chosen.
2: TYPE FAMILY
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musc ismusc is wat feligs sod lie.
music ismusic is what feelings sound like.
Wednesday, October 10, 2012
the first typeface here gives ofa laid-back, comfortable feeling while the second isfriendly and positive.
2: SIGNATURE
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safe&sodmaking music, changing lives.
safe&sodmaking music, changing lives.
Wednesday, October 10, 2012
heres the signature for this direction.....
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2: APPLICATION
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Wednesday, October 10, 2012
as well as a website that explains and shows to its audience what makes safe &sound so unique with this quality.
2: APPLICATION
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ae&sod
Wednesday, October 10, 2012
a couple safe & sound t-shirts.....
2: APPLICATION
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Wednesday, October 10, 2012
as well as another environmental graphic.
DIRECTION 3
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passionate
Wednesday, October 10, 2012
my last direction focuses on passionthe brand really works to show how much of a passionate outlet music is and the unique impact
it has on us
3: LOGOTYPE
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pulseWednesday, October 10, 2012
so ive named this direction pulse.. relating both to the pulse in music as well as thehuman pulse, accelerating when something excites us... or when were moved bypassion.
3: BRANDMARK
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Wednesday, October 10, 2012
the brandmark uses music elements showing a beat or a pulse getting louder orfaster. this upwards progression also implies the idea of growth and transformationthrough music therapy.
3: COLORS
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primary secondary
secondarysecondary
Wednesday, October 10, 2012
this direction has rich, bold colors symbolizing passion, especially the redish pinkbeing the primary color.
3: PATTERN
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Wednesday, October 10, 2012
the pattern uses the same style as the logotype, with a choppy, more hand-written,personal type of aesthetic. the pattern makes a series of up and down movements,similar to a beat or the movement of music.
3: PHOTOGRAPHY
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3rd/chosen direction - photography
Wednesday, October 10, 2012
the photo style is again black and white, but with more contrast... making the photosmore dramatic and timeless.
3: TYPE FAMILY
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music ismusic is what feelings sound like
music ismusic is what feelings sound like.
Wednesday, October 10, 2012
the first typeface as said before, has the feel of being written and personal, almost asthough somebody were writing a poem or a song. this is contrasted by a simpler,easier to read typeface once again with a positive, friendly feel thanks to its sans-serifness.
3: SIGNATURE
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Wednesday, October 10, 2012
the three elements together...
3: APPLICATION
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Wednesday, October 10, 2012
a business card look for this direction.
3: APPLICATION
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Wednesday, October 10, 2012
a website using the same style of photos.
3: APPLICATION
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Wednesday, October 10, 2012
apparel...
3: APPLICATION
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Wednesday, October 10, 2012
and a simpler form of environmental graphics.
3: DIRECTION
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soundose
safe&so
Wednesday, October 10, 2012
after studying the three of these carefully (click) ive chosen pulse because passion isthe core of what makes music so incredible to us. and its this passion that will drivetroubled youth to express themselves and break out of their shells. i feel that thislogo says a lot about growing and transforming through music, which is the essenceof this brand.
3: DIRECTION
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Wednesday, October 10, 2012
ive chosen pulse to move forward with. passion is the core of what makes music sosignificant and incredible to us. and its this passion that will drive troubled youth toexpress themselves and break out of their shells. (click) i feel that this direction canspeak a lot about transforming through music, which is the essence of this brand.
3: DIRECTION
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Wednesday, October 10, 2012
i feel that this direction can speak a lot about transforming through music, which isthe essence of this brand.