Market Research Results Laura Slater

The purpose of this Primary Research is to find out about my target audience for my music magazine. As well as this I can find out what style and genre of my magazine. I did this by emailing questionnaires out to a range of different people so that I had a range of different results.

Question One

Are you male or female?

Question Two

Which category below includes your age?

Question Three

What is your occupation?

Are you male or female?

MaleFemale

This shows that out of the ten people I sent the questionnaire to 7/10 were female and 3/10 were male. From this I can take that my target audience is mainly girls. Even though in my magazine I will have to target both genders it will be more targeted towards girls as they are the main target audience for my magazine.

This shows that out of the ten people I sent the questionnaire to 8/10 were 17 or younger and 2/10 people are 40-49. From this I can see that I am aiming my magazine at mainly at people ages 17+. This helps me establish my target audience.

Which category below includes your age?

17 or younger40-49

Market Research Results Laura Slater

Question Four

What type of music do you mainly listen to?

Question Five

Where do you get your music from?

Question Six

How often do you get new music?

Where do you get your music from?

OnlineItunesDownload SitesCD's

This shows that there is a mixed of different types of music that people listen to. From this I can see that the least most popular type of music to listen to is country music with only 1 voting for this. The second least popular would be rap with only 2 people voting for this. Then dance music and house music have the same amount of votes with 3 people voting for them. The second most popular would then be R’n’B, Rock and Pop music. Each of these had four votes each. Without a doubt the most popular style of music is Indie music that has had 8 votes. I will take into consideration each of these votes when designing my music magazine so that is is appropriate for the target audience.

This shows that each of the options on the questionnaire are widely used as a range of people have selected different things. The least most popular option of getting hold of music from the questionnaire would be ITunes as it only got 5 votes. The second least popular would be Cd’s with 6 votes. Then second would be download sites with 7 votes. Therefore the most popular option would be online, with 8 votes. This shows me which way is the most popular for people to get hold of their music and this can help me with making the music more accessible.

What type of music do you mainly listen to?

RockRapDanceHouseR'n'B PopIndieJazzCountry

This graph quite clearly shows that the majority of people download music once a week. From this I can see that people are very interested in the music industry still but maybe don’t have enough time to download music every day because of their busy lifestyle. On the other hand it does show me that a lot of people do only get

This shows that 8/10 people are college students. From this I can establish my target audience as most people are college students and are under the age of 20. This will make it easier for me to design my magazine, so I know how to target the audience in the best way.

What is your Occupation?

College Student Company Director Teacher

Market Research Results Laura Slater

Question Seven

How often do you see music performed live?

Question Eight

Where do you find out about gigs?

Question Nine

Where do you most often listen to music?

How often do you get new music?

Once a dayOnce a weekOnce a monthOnce every three months

Where do you find out about gigs?

NewspaperMagazinesFacebookTwitter

This graph quite clearly shows that the majority of people download music once a week. From this I can see that people are very interested in the music industry still but maybe don’t have enough time to download music every day because of their busy lifestyle. On the other hand it does show me that a lot of people do only get

How often do you see music performed live?

Once a week

Once a month

Once every three months

Once every six months

From this I can see that no one goes to see music performed live once a week. From this questionnaire I can see that it is most popular for music to be seen performed live once every three months. This shows me that in my magazine I will have to keep it updated with regular tour dates so that the customers of my magazine will know about all the up and coming events and they can then all be in one place so it is easy for them to find.

From this I can see that the places that have the least information about live music performance dates are newspapers and Facebook. The most popular way of finding out is through twitter, and then through magazines. This shows me that I will have to make sure I keep all dates of live performances up to date and include as many as I can in my magazine. Then there will be one place to find them all instead of having to go to twitter to find them.

From this I can see that the most popular place to listen to music is on an iPod. And the least popular is on the radio. This shows me that this is where most people find it easiest to listen to the types of music they like. From this I could suggest places to find music that targets my audience so that they

Market Research Results Laura Slater

Question Ten

How often do you read Music magazines?

Where do you most often listen to music?

RadioOnlineIpodMusic Tv

From this I can see that the most popular place to listen to music is on an iPod. And the least popular is on the radio. This shows me that this is where most people find it easiest to listen to the types of music they like. From this I could suggest places to find music that targets my audience so that they

How often do you read music magazines?

Once a week

Once a month

Once every two months

Once every Six months

Once a year

Never

From this I can see that the most popular option from my questionnaire is reading a music magazine once a month. Even this is the most popular option the second most popular option is ‘never’. This shows me that in order for the majority of people to buy music magazines advertisement will be key for getting people to know about it. Also as The most popular option is once a month a monthly addition of this magazine would be most appropriate.