Broadcast• Music videos feature the band, this shows that they are recognizable to

appeal to fans. • Tour videos – girls tour, shows the popularity of the band and appeals to

fans who want to know more about their lives. • The indie genre of the band is shown throughout the music videos and

tour diaries through the production of the videos• Black and white coloring – relates to moody and darker atmosphere • Robbers music video – store being robbed – the music videos present

stories and has representation of this dangerous lifestyle. It also represents a young, rebellious couple shown to be careless and free through the use of establishing shots.

• Old fashioned, retro style cinematography makes the band seem classic and makes the music videos look like old movies – this appeals to the indie audience who want something less current. This is representation of the indie genre.

Music videos - RobbersBack light, shows silhouettes which relates to the theme of robbers in the music video because it hides their identity.

Dark lighting is media language that relates to the moody atmosphere of indie.

The cigarette relates to drugs and so the history of indie which had ideologies focused on drugs when it first became popular, in the 1970s. This may relate the name of the band.

Lights are red, implying danger and look like sniper lasers as if they are being caught by police, relating to the theme of robbers. Blurred focus and hazy view

relates to the drug culture ideologies, as well as the robbers narrative as their identities are concealed

Music video - RobbersDrugs represent the drug culture within the indie genre in the 1970s, which was a norm at this time and expected of indie bands, which expresses their music and ideologies.

Natural lighting is media language which makes the video seem realistic

Over the shoulder shot is media language which adds realism to the shot as the audience seem to be there in the scene with them

Media language -A white t-shirt makes him stand out and shows he is the main focus as the lead singer.

Media language – the colouring is grey which relates to the moody indie genre.

RobbersThe gun relates to the story of the music video, the way he holds it seems casual and represents a dangerous lifestyle, this implies they are dark and dangerous, appealing to the indie teenage audience

Setting relates to the robber narrative because they seem to be hiding out in a warehouse in the middle of nowhere

Media language -The lighting is bright and dark which implies a conflict in the characters thoughts and the ideologies Matt Healy, the lead singer believes in about religion – angels and devils where he choose the route of the devil.

Flowered shirt connotes that he goes against stereotypes and is different to the norm which relates to the indie genre.

Gesture codes – his body language and facial expression show deep thought.

E-media• Target audience for e-media is teens and young adults• The light pink and white theme across their e-media shows the indie genre

and gives them a recognisable color scheme• Countdowns and teaser create excitement for their new music• Their website is simplistic and intriguing – it makes the band seem mysterious

and intriguing which appeals to an indie audience • Polaroid style picture on the website seem hipster which appeals to an indie

teenage audience as well as relating to the band name, 1975 was when polaroid pictures were popular

• Instagram – shows symbolic codes of sunsets, cars and paper with lyrics, this keeps to the pink colour scheme to promote their album and creates intrigue

• They post every day on social media which shows that they are still relevant and engage a lot with their fans

Twitter page The pink and white color scheme is continued across all the bands e-media, this gives the band recongisable media language.

The twitter is verified which shows the band is genuine and popular.

The link to their website encourages the audience to engage across other platforms

This shows they interact with social media and fans daily

The use of a hashtag appeals to a teenage audience.

The number of followers shows the bands popularity

The pictures follow a color scheme and are interesting and intriguing to engage the audience’s interest.

Link to the institution of BBC radio 1 shows the band engage with well-know institutions which promote them because of Radio 1’s wider audience

Website

Pink and white colour scheme continues and links with their album and music. The use of pink relates to female fans and the 1975 being popular with women.

Links promote themselves and encourages fans to buy tour tickets and merchandise.

Teaser of lyrics keeps fans intrigued and excited for their new music.

Polaroid style narrative appeal to a hipster, teenage audience and relate to the band name Narrative -

minimalistic

Negative Reviews• http://www.musicinminnesota.com/why-your-kids-shouldnt-listen-to-the-1975 / • Bo Webber posted this article, he is well known for giving negative reviews to bands and show

weaknesses of bands. • This article represents the 1975 in a negative light as they are related to ideologies of drugs, alcohol

and sex. The article includes stills from concerts and music videos to prove that the 1975 are bad influence on children, so the target audience of this article is parents.

• Webber tries to highlight the negatives of the band, showing the band smoking on stage and drinking alcohol

• Media language – artificial lights, glaring out and hiding the band, as if something needs to be hidden• Establishing shot shows how many people support the band, showing them in a more positive light

because they are popular despite what Webber says• This is juxtaposed with pictures of the band smoking and drinking to show that the 1975 support

negative ideologies to persuade the audience of parents not to let their children see the band

Print• The dominant image is the lead singer which is a

technical code showing his importance.• Media language – The black and white color scheme is

basic, classic, relates to their 2013 album with cover art of the same color scheme and keeps the focus of the cover on his face.

• Black has connotations of mystery, the unknown and evil whereas white connotes innocence, purity and light. These contrasts relate to the band and their music.

• The sharp focus of the article inside is how far the band has come and what they have achieved over the last year.

• “Working on a dream” shows that the 1975 are living a dream and still working and making new music.

• The name of the band is bold so the reader knows they are the focus of the magazine and to appeal to fans.

• The institution is CLASH magazine, which is a well known music magazine so the support of this popular institution will promote the 1975 to new fans, as the magazine itself already has an established audience who may buy the magazine even if they don’t know who is on the cover.

Print• Mis-en-scene – the whole band is shown but the

lead singer is positioned forward and the dominant image on the cover because he is the most well known and recognizable.

• The colours are all dark – black, white and grey which gives them a dark and violent, dangerous image which may appeal to a teenage/early 20s indie audience.

• The facial expressions are moody and they don’t look directly at the camera which is representation of the indie genre.

• The narrative of the cover is simple and minimalistic to show that the 1975 are the focus, since the band name isn’t mentioned the target audience is people who are already fans

• The angle of the shot is low so they are looking down on the camera to seem powerful and intimidating.

• Media language – the lighting is low-key which connotes darkness, representing the band and their ideologies.