Music (Part 2) · 2018-11-07 · '90s Love Songs Radio', 'Trap Radio', etc… It's free so you get...
Transcript of Music (Part 2) · 2018-11-07 · '90s Love Songs Radio', 'Trap Radio', etc… It's free so you get...
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Contents
01 Intro
02 Platforms
03 Spotify
04 Apple Music
05 Other Platforms
06 SoundCloud
07 YouTube
08 Musical.ly
09 Conclusion
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Intro
With 11% of the UK having subscribed to Spotify
which accounts for 5.7 million people (YouGov)
and a third of those being aged 15-24 (TNS) it
was clear that music and its various access
points was something to be explored among
young people.
So we spoke to our online community of 16-24s
about the platforms they use to listen to their
music, how they listen to it and why.
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How Tribes listen to music
Young people have more access to music than ever with online products and streaming services adding to how we now consume music.
Despite these technological changes traditional methods of listening to music such as via radio are still very prominent among Tribes especially when it comes to music discovery.
6%
26%
45%
46%
55%
56%
74%
Other
Soundcloud
Purchase music (digitally orphysically)
Use a free streaming service
Radio
Use a paid streaming service
YouTube
Source: 4Youth community
Harley
I would also listen to vinyls on my record
player And even though I probably could carry
that around with me it would be very difficult
and not worth the hastle, so an easy to access
and with all of my favourite playlists app on my
phone is perfect for me.
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Spotify
Spotify proved particularly popular among
students who receive a 50% discount on their
subscription. Tribes seemed to value the choice
in the songs, the ease of movement between
their desktop and mobile devices and the ability
to share music with friends.
"I use Spotify the most, because there isn't
a limit on the number of songs you download (unless
your phone storage is rubbish). It's also got a good discount for students, so it's very good value for money”
Chloe835
"I get to listen to loads of songs I like by selecting pre-made
playlists or by actually making my own. It has all the latest music, the ability to share
playlists and see others shared playlists and it has great sound
quality too Jack Butch
The app and desktop application is easy to navigate and find all the music you could ever want. The Selection of playlists and
music based on moods and what you have been listening to is also an amazing
feature. IanB
“Spotify, you can easily download tracks to listen to at later times. Plus
recommendations are quite good, they tend to be stuff I like”
Max Brierley
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Apple Music
Apple Music proved itself to be a top choice with existing Apple product users. Although some said the £9.99 price tag was a bit much, the student discount along with unlimited offline downloads to listen to music on the go made it a great place for music.
"I use apple music for when I'm out and about and don't
want to use data - as you pay £5 a month and can download unlimited albums and tracks to
your phone - perfect for commutes to uni.”
AJ
"Since I've started paying for it, I use apple music a
lot, because it adds music to my phone and
it has a lot of music.”
Wit
“iTunes music, just because I own all apple devices and it makes it easier to have my
music synced across my devices by using the same
platforms
KyLu17
"Apple Music! With student discount it makes it a lot cheaper. Without that discount probabaly
wouldn't use the service. Great choice of music
MLily
"I use Apple Music. It's pricey in my opinion hah
but with not a lot of space on my phone and a broken
iPod it allows me to listen to music on the go which is
perfect. TallySimone
Apple Music because it is updated daily and is
accessible immediately from my phone
Erinm2017
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Other Platforms
Tribes expressed a variety of
music platforms that they use
to engage in their favourite
tunes whether on the move, in
the car or within the comfort of
their bedrooms.
Some Tribes expressed the
desire to still purchase physical
copies of music as it seemed to
hold some sentimental value
and feel a part of the music
itself.
Radio and podcast also gave
Tribes the opportunity to listen
to their favourite DJs and
discover new music.
Other platforms such as Tidal
and Amazon music offer youth
perks and exclusives that they
can’t get elsewhere such as
first listens to their favourite
artists and premium features
on other services.
Mostly amazon prime music. It's convenient, I have prime
for streaming TV and free next day deliver. It's not the best, I've use iTunes music before but it was to costly
and was a waste considering I already had access to prime
music. Joyszymo
Tidal- they have my favorite artist they have exclusives from
nicki bey jay rihanna kanye plus it has 30 60 and 90 day
trails depending on whats out its really easy and simple to use
too Shakiel
Purchasing music physically because it makes me feel
part of the music community and I'm able to
keep each album as a memory. Categlinn
The one I use most is actually an American app called
Pandora.. you can create your own radio stations. For
example, 'Justin Bieber Radio', '90s Love Songs Radio', 'Trap
Radio', etc… It's free so you get ads but you can pay for the ad-free one if you want. I use this the most because I can quickly
switch between genres or artists.
BeckyLouWalker
Mostly Deezer because it has a wide range of music but since the free version only
lets you listen with an internet connection now I've started downloading music
to listen offline Rami
Podcasts & Radio because it is still the best way to discover new things and enjoy
the best DJs. Ruby
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SoundCloud
The music and podcast streaming platform SoundCloud allows people to listen to user generated content mainly from grassroots musicians and personalities. Among the Tribes it seems to be an alternative platform for them to listen to music that that can’t get anywhere else.
However recent changes to the platform’s subscription services meant that offline and ad-free listening was no longer free which young people aren’t as receptive to on music platforms.
I use YouTube and Soundcloud for songs that aren't available on Spotify, or for artists who upload exclusively to those sites.
Chloe
When i have wifi i tend to listen to music on youtube as there is a wider range of music such as covers
and underground artists as anyone can upload to
youtube - this is the same for soundcloud.
AJ
I used to use soundcloud the most, but then they introduced adverts and started charging so I got
the hump and moved over to spotify for a 30 day free
trial, then ended it and also got annoyed at the
shuffle play Brontelaruen21
when I can't find what I want on apple music (or want to watch the music video) or am looking for
something a bit different I use other services, such as
soundcloud, youtube, bandcamp etc.
-Wit
Soundcloud is useful however I find that some of the newest or oldest material from musicians
aren't published, whereas it's likely Spotify would
have most. Elezabethig
Megan May I strongly believe in paying for my music and I
love having physical copies of all my faves in
case of technological disasters.
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YouTube
YouTube was a popular in-home music platform among Tribes as it is free and offers a variety of content and flexibility to switch between videos and music.
Some youth also mentioned not minding the ads when listening to music on YouTube as they consume content differently to video content as music is usually played in the background.
However YouTube has its disadvantages on mobile devices as they can’t access uninterrupted music with YouTube Red which is not yet available in the UK and also uses a lot of battery power to play video and music.
Since I listen to music from different cultures and around
the world, unfortunately Spotify doesn't have specific
songs I listen to. For that reason I use YouTube more.
However on the go I use Spotify where I've
downloaded Mainstream and Western songs.
J Ali I use YouTube mostly as its
free and I always have access to the internet so don't feel like I need to
purchase platforms. Youtube also offers all the artists that I want to listen
to. Rarquhar28
I use YouTube mostly as its free and I always have
access to the internet so don't feel like I need to
purchase platforms. Youtube also offers all the artists that I want to listen
to. Rarquhar28
Then I use YouTube but that's annoying because if you close the app it stops
without paying for YouTube Red.
BeckyLouWalker
Spotify's auto-shuffle (free version, because I'm cheap) is active in playlists and is a disadvantage when you simply want to listen to one desired song. This will draw me to Youtube, where I can play that tune on repeat. Youtube playlists are never 100% on
point and usually gets a bit dodgy 2 or 3 songs in...the dark side of Youtube is inevitable lol.
Elizabethig
10%
90%
musical.ly user
never used musical.ly
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musical.ly
musical.ly is a video social network that allows users to create videos, send
messages and broadcast live.
The music app is popular with teens and pre-teens, made clear with the default
birth year for sign-up being 2000, some have described it as karaoke for a new
generation.
My favourite feature is the face filter. I know it's on
snapchat as well but it's so much more fun when
you're lip syncing to a song with the filter on.
I don't use it enough to get a better idea of what could
be improved Chloe
I used it for about a week. I love the variety of people and videos on it: you have serious dance videos, fun
dance vidos, comedy sketches, singers and so much more. I think to
improve it, it would be helpful to have filters when exploring through
random videos Superbaby111
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Conclusion
Despite vast movement towards
streaming and owning music digitally
some Tribes see value in owning
physical copies of music on CD or even
vinyl as they feel a part of the music
community and have a memory of the
album which aligns with youth trends
showing young people valuing
experiences
On their limited budgets Tribes desire
to get the most out their purchases
and subscriptions and therefore look
for student discounts, perks, exclusive
offers and variety when it comes to
music consumption.
One of the biggest reasons for choice
with Tribes was price and although
many of them went for the free option
to being with the option to have
access to their music offline and be in
control of their playlist was important
to young people and enough for them
to pay up to £10 a month to do so.