1. MMREvaluation

2. In what ways does your product use, develop or challenge forms and conventions of real media products? 3. The masthead is bold and I have used a puff on my front cover to encourage readers tolarge in the top left third to purchase my magazine believing that they are getting more for theirgain reader interest. It is in money.a similar font and style toI have used an acronym as mythe magazine NME. This magazine name similar tobold font has a veryNME magazine. MMRmasculine connotationmeaning Monthly Musicresulting in gaining further Review is again similar to themale interest.NME acronym, meaning NewMusical Express. The acronymI have included cover linesI have used tells the reader towhich feature the name of which genre my magazine is. Ibands in which my targetedhave also ensured I have theaudience would know, toacronym meaning written ongain interest. I have also the magazine for reference.featured a cover linereading the main story in alarger font to gain readerThe model is placed on a whiteinterest. This is alsobackground in the right thirdfeatured on plenty of otherensuring no attention is divertedexisting magazinesfrom the model. The model is dressed in casual indie fashionedclothes to demonstrate what type The three piece colour scheme containing blackof music this magazine and white with one contrasting colour is arepresents. convention often used with many magazines. The bar code is placed in the Mine consisted of a burgundy red, black and bottom right third so it is more white which give a masculine feel.discrete and not easily seen. 4. I have given my readers a Many magazines use the very stereotypical title of the contents asmusic index so they can see contents, I however challenged this calling it MMR this weekwhich pages their favouritebands are featured on, I think I added a small story tothis gives an extra feature togive the contents page amy contents as it allows the bit of flavour to what thereaders to scan through and rest of the magazine isfind their favourite bandsgoing to be about andquickly.encourage my audienceto read on.Often on contents pages you findmany images, I however I have divided mychallenged this convention by just contents up into sectionsplacing one image on theto make it easier for mycontents page. The model is alsoreader to find what theyholding a guitar demonstratingare looking for. This is athe genre of the magazineconvention used by NMEthrough the props used in the magazine.image. I have again proceeded touse the three colourUsing the subscription scheme throughout myinformation box on themagazine ensuring that itcontents helps encourage thelooks consistent.readers to subscribe to themagazine. I made sure this I highlighted a feature ofbox was in a larger font to gain I have used slight puns in my contents to No.1 Best Gig Guidereaders attention. make the stories more interesting because I thought my encouraging my audience to read them. readers would like this. 5. UsuallyI have used two different fonts on theYou often find a puff on a doublemagazines placetitle of my double page spread, I ampage spread advertising othermore on thedeveloping on the convention of interviews. However I decided notimage than justhaving just one font in the title. to do this as it gives more room forthe name of the the interview.model, I haveused a full size I used more fonts onimage of my this page as Imodel which is thought it wouldtaking up themake it morewhole page and interesting for theonly placing thereader. It alsomodels name onemphasisesit. Therefore I amelements of thechallenging thispage that I want theconvention. reader to recognize.My model ispictured putting I have used a largerhis middle fingerletter to symbolise theup as the readers beginning of awill be able to paragraph which is arelate to this very conventionalemotion. It also I ensured to use the page number and the MMR symbol feature. I have added toreflects thethis by using a at bottom right third of the second page, along with thepersonality whichalternative font and date of the magazine to keep with the very widely usedis demonstrated in convention. I did this as I believe it makes it easier for the colour than the body ofthe interview. the text. reader to know where the article is for future reference. 6. How does your media product represent particular social groups? 7. The model on the front cover would promote the interestof white, middle class males which what my magazine isaimed at. The social and fashion group my magazine isaimed at is Indies which is what I tried to demonstrate onmy front cover. My model is also holding a guitar whichwill grab the attention of any music lover. My magazinecover is very stereotypical and supports the dominantideas about my social group, but I feel this would work inmy benefit as the audience will know instantly that thismagazine is aimed at them. My model is wearing aRamones t-shirt which is the name of an old rock bandthat my target audience would know and listen to. The t-shirt is also from H&M which is where my targetedaudience shop again they would have either seen or havethe t-shirt. I have positioned my model with the guitar onhis leg and showing a relaxed and easy-going approachwhich again represents my target audience. Thishowever, wouldnt appeal to the majority of ethnicminorities due to the relaxed approach and the type offashion which I have demonstrated. I have used aburgundy red for my main colour scheme which is a moremasculine colour, it also isnt a stereotypical red whichwill inspire my audience as they believe in originality. 8. Who would be the audience foryour media product? 9. Consumer Profile:Age: 16-25Sex: MaleClass: Working - Middle classWorking Status:: StudentHobbies: Socialising with friends, going oninternet, playing music, playing in a band, goingto parties, smoking.Musical Interests: Indie, 60s and 80s bandsand music, Acoustic Alternative, Rock, Unsignedbands.Likes: Vintage, being unique, retro, photography,art, music, culture, tattoos, ear stretchers.Media Consumer: TV, films, magazines,independent films, social networking sites,photography, posters.Ambitions: Dont really know what they want todo, living for the here and now, maybe become amusician. 10. MMR is targeting males from 16 to around 25 year old, whom are most likely to be students. I have kept an ideal character profile as I made the features of my magazine. Keeping my targetaudience in mind, I chose to use a sand serif, large and bold fonts throughout my front cover, contents page and double page spread. These, I found, attracted my male audience as thelettering looks wide and masculine compared to scripted or serif fonts. Although I used various fonts within my different pages, all the text on both the contents and font cover are in capital letters, giving a feeling of urgency and excitement making my magazine more eye-catching, whilst attracting my targeted audience. The burgundy red colour scheme is a similar one used in both NMEand Q, which are very successful music magazines. Unlike thesesame genre existing magazines, I tried to make my magazine appeal to the younger audiences as well. NME appeals to a slightly older generation of men with a musical interest of both rock and indie music. The cover lines and bands within this magazine both indicate an indie rock genre. 11. How did you attract/address your audience? 12. My magazine attracts theMMR uses the model on the cover to sell the productyounger generation of indie through the style of clothing and the prop of themusic lovers as it uses the propguitar used. These both represent the indie style toof the guitar and the indiethe audience demonstratinglooking model to relate to them. that there is an indie genre.From the indie style presentedon the front cover model youcan make the necessaryBy using quirky cover linesconnotations towards the indiesuch as no more silence andgenre. This is similar to NME asno more roads make theit presents an indie styledaudience want to purchasemodel on the cover along withminimal cover lines about the magazine because thesebands within that genre ofare both subject in which mymusic. They have the title in theaudience would know aboutsame place which is eye-and would be able to makecatching and the cover lines arereference to. This also giveseen in a similar font. They alsothe readers an indication touse a similar colour scheme ofwhat the magazine includes, Ibalck, white and red.feel this would be a goodselling point as it attracts theaudience via their interest in the subject, suggesting that this magazine will be ofThe white background makes the magazineinterest to them.features stand out and gives a good contrastbetween the colours shown on the magazine. 13. The contents page holds aThe different features ofmusic index which will the magazine areattract my audience as it partitioned separately tomakes it easier for them toprovide an easy and directfind and read up on theirway for the audience toparticularity favourite bands.find what they are lookingThis is a very useful andfor. This would attract thehandy convention for this audience as it is easier toreason, and it also showsfind their specific wantsthe variety of bands thethan to have to flickissue beholds.through the wholemagazine to find them. ItThe minor story in the also highlights the mainmiddle of the page gives the page that the magazineaudience a taster of what feels would be the bestthe magazine is going to be page for the reader tolike. This would also view at the bottom of theencourage the audience to page. This makes theread on and find out morereader believe thisinformation, providing a very magazine is for them.useful and informativeconvention.The option to subscribe to the magazine is written in white in contrast against a burgundybackground, not only making the writing stand out, but indicating to the audience that thisparticular offer is good, attracting the audience to the magazine as they believe it is good value formoney. 14. The image I have The second type of handwriting font used on this I have used a pullused for my double page again reflect the non seriousness of the quote to sum up thepage spread is one interview, it dilates the lack of urgency reflected ininterview in aof the model putting the bold capitals and makes it more fun and easysentence grabbingup his middle finger.going.the readers eye andThis gesture reflects urging them to readthe tone of theon. For this I usedinterview, suggesting the quote Ill do myit is relaxed, howeverbest in 2012 but noit also demonstratesmatter what, I willthat the audience willsomehow fuck it up.be able to relate to This quote shows tothis interview urging my audience that thethem to read on.interview is relaxed and easy going withThe use of thethe use of taboocapital letter at the language, thisstart of each attracts the audienceparagraph not onlyas they can relate tolinks the font used in this.the title of the pageinto the body of theI have used the models name in a white boldtext, it also connotesfont, but also written in capitals letting thea fun and quirky readers know who the interview is abutfeel, attracting theinstantly, attracting my audience to read thereader to the page. interview as they are familiar with the person itis about;. 15. http://www.youtube.com/watch?v=2I3gSeo1u_wI asked 2 boys and 2 girls of my targeted audience whetherthe front cover of my magazine attracted them. I found thatboth the boys were attracted to my magazine through the musical element, one of the girls was attracted to the frontcover by the attractiveness of the model, and the last girl wasnt attracted to the cover at all because it wasnt the musicgenre she liked. All in all I found that my magazine attracted the right audience of a male student, for the reasons Iexpected. 16. What kind of media institution might distribute your media product and why? 17. IPC media was created in 1968, by merging theUKs three leading magazine publishers George Newnes, Odhams Press and Fleetway Publications. It has created over 90 magazines and they have good experience with publishingmagazines. They also publish the musicmagazine NME which is of similar genre to myown.Bauer have been around for over 100 years andhas magazines circling around the world. It ownsover 80 influential media brands which includeKerrang and Q magazine, two very successfulmusic magazines. Although these magazines areof a different genre than the one I have created,Kerrang is made for the Rock genre and Q is for awide audience of new music, which unlike my ownmagazine, leaves them open for many differentgenres of music. 18. From this light research I have come to the conclusion that IPCwould be a good publishing company for my magazine because of its experience with the similar magazine NME in which they have been publishing for many years. However, the magazine NME is very similar to my own which could be conflicting. Although IPC has lots of experience with publishing manydifferent genres of magazines, they only have one existing musicmagazine demonstrating a lack of knowledge in this genre. Bauer, on the other hand, have years experience of publishingmultiple successful music magazines such as Q and Kerrang. For this reason I would choose Bauer magazine to publish mymagazine as they have more experience with a variety of music genres, however they dont appear to have a indie magazinewhich shows there is a gap in their publications for my magazine.They also have a very good reputation with music magazines which will give my magazine a good reputation before it is evenpublished. Therefore Bauer would be the most appropriate publication company for my product. 19. What have you learnt abouttechnologies from the process of constructing this product? 20. I used a variety of softwares to complete the making of my magazine cover, contents anddouble page spread. These include: Adobe Photoshop and Adobe InDesign. By this experienceI extended my knowledge in InDesign, and learnt how to use iMovie for the first time. Iproduced my final outcomes in InDesign, however I found this software hard to use andunderstand, resulting in my final outcomes not being the higher quality that I wanted them tobe. However, this software did have helpful tools which I used to produce my final outcomes.For example the boxes which are seen around the features on the magazines enabled me toensure that the texts and images where in-line on the front cover and contents, making themlook a higher standard. I used colour selection, coloured boxes, multiple fonts and sizes to givemy outcomes and more professional look and feel. I used a drop shadow on the title of mymagazine to add empathises to it, along with a outer glow around the title of the magazine onthe contents page. I used Adobe Photoshop to edit, and cut out my images seen on my frontcover and double page spread. To do this I used a variety of the pen and magic wand tool,which provided me with a clean and professional finish to my images. After cutting out myimage used on the double page spread, I placed a slight grey gradient in the background togive texture to the image. I found these softwares very useful when producing my finaloutcomes even if I struggled slightly with the InDesign software. 21. Looking back at yourpreliminary task, what do youfeel you have learnt in the progression from it to full product? 22. Looking back at my preliminary task I have discovered that I havegained the ability to make a successful magazine cover. Throughprogression and practice with Photoshop and InDesign I have beenable to successfully cut out figures, with out looking amateur, andproduce effective backgrounds, Another weakness I had with doingthe preliminary task was the unrealistic appearance of themagazine cover, I have learnt that by looking at other excitingmagazines you can ensure that your own looks professional. Withmy preliminary task I also seemed to use the use of bocks for mytext to be in, looking back I find that this looks very unprofessionaland unrealistic. It doesnt flow nicely and looks very amateur. I alsoused the same font style the whole way through which I have laterfound to be very boring. Through my prliminary task I have learnt alot about what looks professional and what doesnt. However if Ididnt do this task at first I dont believe my music magazine wouldlook as professional and realistic as I believe it does now.