Music Magazine Analysis (front covers)

download Music Magazine Analysis (front covers)

of 9

Embed Size (px)

description

 

Transcript of Music Magazine Analysis (front covers)

  • 1.

2. THE MASTHEAD The masthead is in all capitals to reach out to the potential reader, and the use of primary colour makes it more striking/bold against the white background. THE HEADER The suggest that there is something special going on; this makes the magazine more unique, and a must-buy for those who want to see the 16 page autumn tour special. THE SELL LINES/COVER LINES The cover lines have contrasting colours of black and red (also used in the masthead) to follow the scheme, and to make the bands appear more separated. The bands are there to attract more readers into buying the product to read about their favourite bands. THE MAIN IMAGE Dizzee Rascal The artist is pictured slanted, showing that they dont conform to rules or trends. He appears wild and happy, reflecting his particular genre of music. THE MAIN COVER LINE Slanted against each other, showing the rebellious attitude of the artist, and the nature of his hip-hop genre. Drop shadow, bold, white, appears striking against a very busy looking graffiti background. Barcode-date/issue/price Important to monitor the number of magazines sold. The barcode is necessary to sell the product, and the issue no. indicates the order of publication with previous issues. THE FOOTER Features other bands mentioned/highlighted in the read. This would appeal to a wider audience, offering more potential readers USE OF A PULL QUOTE Interacts with the reader and brings an element of life to the image of the artist. BACKGROUND Graffiti style to maintain hip-hop image of being individual and somewhat rebellious. The grungy style represents the artists genre. USE OF A FLASHER Offers important/exclusive news that may appeal to a potential reader and gain their interest in the magazine. RULE OF THIRDS/THE LEFT THIRD The left third is dominated mainly by the masthead, flasher and the artist. The right third is left slightly less busy so that they can fit in other cover lines. 3. METHODS USED TO ATTRACT THIS TARGET AUDIENCE ARE: There is a large medium shot of the artist in the spotlight, and this is so that the reader can instantly indentify Dizzee Rascal, and become hooked on the following article about him.Even if they dont instantly recognise him, the use of a drop shadow and white block capitals ensures that the reader knows who it is.The target audience according to NME figures, is males 17-30. This is backed up by the fact that there are no stereotypically girly features on the cover; its aimed at a slightly more mature audience. NME prides itself in its individuality, and so it has a variety of bands of different modern genres to appeal to the widest audience possible. They regularly change the genre of their artist in the spotlight, as to make sure it covers most genres. The target audience is males aged 17-30, so NME doesnt include a lot of feminine colour. Instead, they focus of primary reds and bold, striking images, to appeal to their masculine audience. The artist in spotlight is also male. The magazine isnt mainly aimed at the rich, as they would typically have more class and listen to classical music. This audience is aimed at the middle class, who can afford to spend a little, but not a lot. This is why the price of the magazine is 2.20 4. 5. THE MASTHEAD The masthead is in a grungy font which reflects the on-the-edge feel to KERRANG! Magazine. The genre of rock is represented in the contrasting black and white, with the block capitals and use of an exclamation mark to reflect their slogan of Life is loud. THE HEADER The block capitals with a red glow really stand out to the reader, and this is because it highlights a breaking story about a famous drummer of a band that the regular readers will have heard of; Blink 182. THE SELL LINES/COVER LINES The cover lines are accompanied with images to give the reader some idea of the kind of story theyll be delving into. The band names are printed on the images to label the artist in the pictures.THE MAIN IMAGE Bring Me The Horizon The band is pictured with their tattoos, which reflects the nature of their metal genre. They seem quite serious yet wild, and so this could be seen as a rebellious attitude. THE MAIN COVER LINE The main cover line labels the band, so that the reader can immediately identify the band that is in the spotlight on the current edition/issue. The print under it suggest that they will be playing somewhere up north, but if intrigued, the audience will buy the magazine to find out more. Barcode-date/issue/price Important to monitor the number of magazines sold. The barcode is necessary to sell the product, and the issue no. indicates the order of publication with previous issues. THE FOOTER Features other bands mentioned/highlighted in the read. This would appeal to a wider audience, offering more potential readers BACKGROUND The rest of the band are behind the lead singer, occupying any space around him. The cover is dominated by the lead singer, who is arguably the most iconic part of the band. USE OF A FLASHER Offers important/exclusive news that may appeal to a potential reader and gain their interest in the magazine. RULE OF THIRDS/THE RIGHT THIRD The right third is occupied by the singer, and then the other side is full of cover lines. 6. METHODS USED TO ATTRACT THIS TARGET AUDIENCE ARE: Use of colour The scheme of red, white and black is very effective is representing the genre and showing the contrasting/individual nature of rock music. The contrasting colours not only reflect the genres involved, but they are also very bold and visually striking. Rule of thirds Bottom third is left for artist images/posters, and the top two thirds are mainly occupied by the masthead and the spotlight artist/band. The left third also contains the main cover line (the bands name) and Northern Uproar!, which suggests wild activity up north; this makes the reader dig deeper to find out about it. The target audience according to KERRANG!figures, is males16-25 and but more recently it has been dropped due to 14-17 that content being aimed at a younger market. The content is mainly dominated by male bands/artists, often fairly young so that the reader can relate to them. KERRANG! Is mainly based around themes of rock music, and so their target audience is primarily going to be those who appreciate that genre of musical taste. The youngerT.A. is focused on by only including the most well known rock bands on the covers and posters in the issues. With the target audience being 14-17 year olds (mainly male) there is not a lot of feminine colour such as pinks or lilacs, instead there are more contrasting and dangerous looking colours such as red, white and black. The magazine isnt mainly aimed at the rich, as they would typically have more class and listen to classical music. This audience is aimed at the middle class, who can afford to spend a little, but not a lot. This is why the price of the magazine is 2.20 7. 8. THE MASTHEAD The masthead is in a thick/bold orange font, looking slightly stretched horizontally also. The effect of this is that the design team occupies the width of the page to make sure as much visibility as possible, but the main image is above the masthead to assume the most important position. THE HEADER The header on VIBE is particularly interesting as it poses a rhetorical question, as well as an untold story, which seems to make the magazine seem more exclusive and unique. THE SELL LINES/COVER LINES The main cover lines contain information about the latest music related articles, using words such as wild exposed etc to tie the reader in. Using the opposite/contrasting colours of orange and blue, the cover lines appear striking against a white background. THE MAIN IMAGE The main image is very urban, with the artist dressed quite casually, with one hand in her jeans and the other taking a photo (possibly suggesting an article about seeing things from her point of view?) She looks quite relaxed and outgoing, which reflects the hip-hop genre. THE MAIN COVER LINE The main cover line is slanted and in a bold blue font with a white trim, which allows it to stand out easily above the main image. The artists name is effectively placed next to the image to link the two features, and the reader can then identify exactly who the artist is. Barcode-date/issue/price Important to monitor the number of magazines sold. The barcode is necessary to sell the product, and the issue no. indicates the order of publication with previous issues. BACKGROUND The background for this magazine, is very simple, but very effective. The plain but slightly dull white background allows the main objects/features of the cover, to stand out effortlessly against other objects. RULE OF THIRDS/THE RIGHT THIRD The right third is occupied by the singer, and then the other side is full of cover lines. 9. METHODS USED TO ATTRACT THIS TARGET AUDIENCE ARE: Use of colour The colour scheme of orange, blue, white and black (all opposite colours) is very effective in creating a vibrant cover that stands out against other magazines. The colours are very neutral, but they are bold enough to attract their modern audience. Rule of thirds The left third is left free for the cover lines, but the middle third is completely occupied by the main image as to achieve the most striking position amongst all of the other features on the cover. The target audience according to VIBE figures, is 18-34 year olds that listen to R&B and hip-hop so they need to reach out to a broad audience. I think they do this quite well with a very versatile looking cover; cover lines are well spaced as not to look cluttered, and everything has a simple white trim. By providing the most well known R&B and hip-hop artists, the magazine appeals to the target audience very well. Every issue has a different artist in the spotlight as to make sure nothing gets repetitive and the readers dont lo