Selling line: The selling line for “VIBE” magazine in this issue is above the masthead on the front. The selling line for this edition is “IS 1998 RAP’S LAST CLASSIC YEAR”Masthead: The masthead of “VIBE”

magazine is red, it has been faded from black to red to give off an effect. The masthead has been pushed to the back as always in every magazine cover, the red is against a washed out white which makes the masthead stand out, and visible so everyone knows this is “VIBE” magazine. The magazine has remained consistent with the colour of the masthead keeping it red, because it is always either, red, white or black. The magazine is so well known that the people making the magazine do not need to worry about covering the masthead, and so they are able to place the image on top of the masthead, without worrying about whether or not the audience would be able to read or identify the masthead.

Main Image: the main image is placed in the centre of the page, and the model in the picture keeps eye contact with the reader, by looking directly at the camera lens when the image has been taken. The image has obviously been air brushed to give a flawless effect, it almost makes the main image on the front look perfect, they have been placed on the front to attract attention and to be noticed, so they have to look perfect.

Layout: the layout of the magazine is consistent, there is generally either a male or female who is famous on the front. The model is placed in the centre keeping eye contact with the reader, and so their angle of gaze would be straight. Things that would be present in side the magazine are written either side of the image usually written in the shape the model is standing to emphasise their curves and make them stand out, so they avoid writing on top of the picture. They also include other artists or bands to attract more readers even if there is no picture of them, The main artist on the front have their name big and bold on the magazine front cover. As you can see with both the magazine “VBIE” have kept their colour scheme consistent, to avoid it looking messy and unorganised, they have used: red, white and black.

Puff words: Used to attract attention and keep the reader engaged, and want to continue reading. “VIBE” has chossen to use number aswell so they have made the number “10” and “50” larger then the other words to make you wonder and think 10 what? 50 what?

Bleed: Is when you print right till the edge of the page, “The Real Rap” rectangle has been printed right to the edge of the page.

LayoutThe layout of this contents page is completely different to the way contents pages are usually set out. The title “Contents” is usually at the top left side corner of the magazine, whereas it is on the right hand side in this magazine, also the feature, and etc things you find in the magazine is also on the right side, the picture is forming a sense of “L” shape around the list of contents.

TextThe title of this page “CONTENTS” is big bold and stands out with the white, and so grabs the readers attention straight away, letting them know they are on the contents page straight away. Vibe have chosen a new, different way of writing or laying out the word “CONTENTS” by separating the letters. It has been spread out into three sections, this shows the magazine to be hip and trying out new techniques. The writing on the contents page is rather small, but the magazine wants you to focus on the image.

ColourThere different shades of grey on this page, the singer on the page is wearing clothes that allow her to blend in with the page, with the top has on. Her legs are the only colour on the page that contrasts against the colour of the page. This draws your attention to the image and the shoes are also a different shade of purple which also stands out. The colour helps attract the target audience who are a young female audience.

ImageThe image takes up about ¾ of the page, there is only one image in this contents page. The image has been taken as a long shot, of a female singer. She is lying down with her legs up in the air, her legs are forming a “V” shape, which could represent the title of the magazine “Vibe”, The letter “V” has also been placed behind her, almost as if to create a sense of a shadow, behind her legs. The legs of this singer are the prominent part of this image, they have connotations of sex, as legs are seen as sexy to the opposite sex, which also encourages men to read the magazine.