Music Industry G322

Lesson Objectives:

To understand the key developments in the digitalisation of the music industry To examine how the changes in the music industry effect both audiences and institutions

The Contemporary Music Industry

Music Formats: Advantages and Disadvantages

Digital Timeline

1999 2011

Music Industry G322Proliferation:a rapid and often excessive spread or increase

PortabilityThe ability to take something everywhere and anywhere

ConvergenceThe ability to have multi functions in one device

Why are these examples of convergence?

What significance does the continuing development of digital media technology have for audiences and institutions?

Level 4: How has digitalisation effected audiences and institutions:

Use the terms:ProliferationPortabilityConvergence in your answer

Consider- Production, Consumption, Distribution and MarketingGive some evidence to support your points

PointEvidenceExplain

Level 3: What are the pros and cons of the digitalisation of music for both audiences and institutions?

PointExplain

Research an UK based independent record label that will be your case study for the exam:

Where are they based? Who set them up? What music do they specialise in and who are the target audience for this label?

Music Industry G322

What significance does the continuing development of digital media technology have for audiences and institutions?

Access to wider range of music

Easy to share/store

Portable nature of music consumption

Proliferation of music- listen to all the time

Audiences can become producers

More demand for music due to