Music Fragmentation, Interoperability and Aggregation. Oh My.
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Transcript of Music Fragmentation, Interoperability and Aggregation. Oh My.
![Page 1: Music Fragmentation, Interoperability and Aggregation. Oh My.](https://reader035.fdocuments.in/reader035/viewer/2022070321/558bfaf9d8b42a253c8b46b5/html5/thumbnails/1.jpg)
MUSIC FRAGMENTATION, INTEROPERABILITY AND AGGREGATION
OH MY.
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LABELS CONTROL THE (POPULAR) CONTENT
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STREAMING SERVICES CUT DEALS WITH LABELS (NOT ARTISTS)
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LICENSING DEALS ARE RENEGOTIATED (BI)ANNUALLY
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WHOEVER HAS THE MOST CONTROL OF DISTRIBUTION HOLDS THE UPPERHAND IN THE RENEGOTIATION
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THE MORE COMPETITION IN THE STREAMING MARKET, THE BETTER IT IS FOR THE LABELS(THEY KEEP THE POWER)
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IN COMPETITIVE MARKETS, SERVICES NEED TO DIFFERENTIATE
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EASIEST WAY TO DIFFERENTIATE IN A COMMODITY MARKET IS TO MAKE IT NON-COMMODITY (EXCLUSIVE CONTENT)
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SERVICES SPEND ON EXCLUSIVE RIGHTS AND CREATION OF ORIGINAL CONTENT (SEE NETFLIX & HBO)
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EXCLUSIVES CREATE FRAGMENTED MARKETS WHERE USERS ARE SPREAD ACROSS MULTIPLE SERVICES
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… WHICH BREAKS THE PROMISE OF THE SOCIAL WEB WHEN IT COMES TO MUSIC
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THIS LEADS TO A FUTURE WHERE MUSIC’S BIGGEST FANS MUST PAY FOR MULTIPLE SERVICES(FOR COVERAGE)
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… WHICH IS IN THE BEST INTEREST OF RIGHTS HOLDERS
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CONSUMER SOLUTIONS FOR CONTENT FRAGMENTATION ARE INTEROPERABILITY & AGGREGATION LAYERS
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MUSIC LICENSORS/SELLERS ARE NOT INCENTIVIZED TO CREATE THOSE LAYERS
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THEREFORE:
&
(COMING SOON)