Josh Robinson

Colour scheme The main colour scheme used on this album is black and white to give the impression that it is from a newspaper as can be told by the headline on the disc, she has appeared in a lot of newspapers following her incident with Chris Brown. The image of her sat down has bright colours which matches her music style of pop, and also creates a juxtaposition between the front of the album and the back.

Position of images A medium close up image of her has been used on the cover of the album, this creates symmetry. In the colour image she has been placed towards the right to show her surroundings giving the impression what her genre of music will be in this album.

Photography lighting The overall lighting of all the images are bright and stereotypical, her face, legs etc. Have been made the dominant contrast to assist the rule of thirds in making the areas of her body that are commonly considered attractive the first thing the consumers look at.

Position of text The album title ‘Talk the Talk’ has been placed at the bottom of the album as it is Rihanna herself that will be selling the album, her logo placed in the top left is iconic and is well known as her symbol. On the disc the word Rihanna has been made bold because she is the main selling point of the album.

Guttenberg principle In the primary optical area Rihanna’s logo has been placed there because it is a well known symbol for her, consumers would know that this album is by Rihanna before looking at the images, the dead zones are black as they would not usually be looked at. On the image that is used on the back of the album the scenery has been placed in the primary optical area to show what genre of music she will be singing in this album.

Rule of thirds On the cover of this digipak Rihanna eyes are on the intersecting lines, making them the dominant contrast of the image. Her face and legs have been placed on the crossed lines on the image used back of the digipak; this has been done once again to make them the first area to be viewed by consumers, as she is well known for her eyes and legs.

Typography design The typography design is not that appealing in this album as the images take up most of the covers, the text on the disc has been used to create a sense that it is from a newspaper, as it follows the stereotypical bold, black font. Unlike most music albums there is no song list on the back of the album.

Josh Robinson

Colour scheme The colour scheme is very light, with the text being made black to create a contrast, making it stand out. The colours on his clothing make him stand out from the background, and also the colour scheme overall matches the genre pop. This creates audience familiarity and also attracts other people to his album as from the colours and contrasts etc. it is very clearly following the pop genre.

Position of images The only image used on this album is on the front cover, he has been placed in the centre in a rather symmetrical pose. This along with the medium shot makes this album cover very stereotypical as most albums follow this style.

Photography lighting The entire image uses high key lighting with the main focus on his face making him the dominant contrast of the album.

Position of text Text appears all across this album with the words ‘Right Place Right Time’ making up the background and title of the album. The black text has been placed on intersecting lines and optical areas to make them stand out.

Guttenberg principle – The Guttenberg design principle has been applied very affectively on this album cover. His logo and title of the album appear in the primary optical areas, along with the song list and barcode. The information that usually isn’t looked at is placed in the dead zones; this includes the record label information and the copyright information. This is common across most album covers thus attracting to the audience.

Rule of thirds Olly Murs’ logo and name of the album have been placed on the intersecting lines making them the first area that the consumers look at, the list of songs on the back of the album are also placed along the lines, which works well with the black on blue background creating a contrast in colours.

Typography design There are a variety of different fonts and styles that appear across this album, all of them following the typical pop font, most of them share a handwritten style to create the sense that Olly Murs has written on the album himself, attracting to the audience.

Josh Robinson

Colour scheme – The colour scheme used across this digipak is black and white, along with gold font. The gold symbolises power and wealth, and because of the background colour, the gold font contrasts with the background. These colours with the use of the Justin Timberlake wearing a suit, tells the audience that this album is trying to go for a more old fashioned approach.

Position of images – Unlike most album covers, the artists face has been covered by another object leaving only the mouth to be seen. This has been used not only go along with the name of the album as the machine he is using is an eye checker, but to add to the old fashioned theme of the entire album. The machine appears on the back and front, showing the audience that this is going to be a common theme in the songs. The disc has been made to look like a record, creating nostalgia and thus using audience familiarity.

Photography lighting – The high key lighting has been placed on the machine making it the dominant contrast of both sides of the album. When analysing this album it is clear that they have tried a variety of different techniques to make the eye checker stand out over the rest of the images and text.

Position of text – The text has been placed on the conventional area of the album. The colour and size of the text makes it the dominant contrast of the cover. This is slightly different on the back of the album, as despite it the text sharing the same gold colour, it has been placed in a small font at the bottom which creates the sense that the image is more important than the song list.

Guttenberg principle – This album similar to most albums uses the conventional design for the Guttenberg design principle, with the image being in the primary optical areas and the record label information being in the dead zone, this creates audience familiarity.

Rule of thirds – On both sides of the album, the lines cross on top of the machine, specifically the eye area, attracting the audience to the machine. On the front cover his logo also covers the intersecting lines so the audience know that the album is by Justin Timberlake as that is unknown by the image, as his face cannot be seen.

Typography design - The font used is Sans Serif which is common with the Pop/R’n’B genre, this style of font goes against the images and overall style of the album, as you would expect a serif font for an old fashioned album, whereas the use of a sans serif font gives the album a very modern feel to attract to different audiences.