Music, culture, gentle sarcasm

Welcome to Milwaukee Record, the premier source for smart, opinionated, and irreverent coverage of all things Milwaukee. Founded by former A.V. Club Milwaukee editor Matt Wild and longtime Milwaukee writer Tyler Maas in April 2014, Milwaukee Record is an online destination for locals and non-locals alike looking for high-quality coverage of high-quality Milwaukee music and culture. From long-form feature stories and exclusive music streams to comedy coverage and off-kilter first-person reporting, Milwaukee Record offers readers a website devoid of puff pieces and reheated press releases. Milwaukee has grown up in the last decade, becoming a musical and cultural force that demands to be taken seriously. Milwaukee Record is here to give the city the coverage it deserves. Meet Milwaukee Record

Matt Wild brings an established editorial voice to the site, while Tyler Maas brings an unparalleled knowledge of Milwaukee music and comedy. Their combined body of work also extends beyond Milwaukee city limits, with contributions to national entities like ESPN The Magazine, ESPN.com, USA Today’s Sports On Earth, The A.V. Club, Spin, The Daily Beast, and Vice Magazine’s Noisey.com. Together (along with a host of experienced freelance writers) they provide a unique record of the city’s music and cultural scenes. Readership and Traffic Breakdown Milwaukee Record is aimed primarily at savvy, knowledgeable readers who are invested in their city, but also features lighter fare that reaches a broader, fun-seeking audience in Milwaukee and beyond. Age: 25-34 (40%), 35-44 (24%), 18-24 (14%), 45-54 (12%)

Gender: 62% Male / 38% Female

Location: Milwaukee Metro Area (50%), Chicago (13%), Madison (4%), New York (<2%)

Mobile vs. Desktop Users: 62% Mobile / 38% Desktop

Page Views: 126k per month (Last 12 Months), 121k per month (Life of Site)

Unique Visitors: 765,139 users (Last 12 Months), 1.72 million users (Life of Site)

* All data is approximate and reflects Life of Site unless otherwise noted. Updated January 2017.

FRONT PAGE

INNER PAGES

BACKGROUND AD (1900x1080) Appears in the background of all website pages. $500/week

ADDITIONAL OPTIONS Section Sponsorship (300x250) Top rectangle on specific section (Music, City Life, Food/Drink, Comedy, Film, Arts or Sports). $200/week

Lower Leaderboard (728x90) Appears on bottom of all inner pages. $50/week

Podcast Sponsorship Includes on-air read in each sponsored episode + Podcast Page Rectangle (300x250). $50/episode week

“Record Recommended” Video Sponsorship Includes mention and logo placement in each weekly episode. $150/episode week

New Video Sponsorships We are developing additional series for 2017 and 2018, but we welcome your original ideas, as well.