Music & Arts Location-Based Event Marketing Case Study
-
Upload
beeby-clarkmeyler -
Category
Marketing
-
view
806 -
download
0
description
Transcript of Music & Arts Location-Based Event Marketing Case Study
![Page 1: Music & Arts Location-Based Event Marketing Case Study](https://reader034.fdocuments.in/reader034/viewer/2022052617/547a626fb379594e2b8b49de/html5/thumbnails/1.jpg)
Music & Arts Location-Based Event Marketing!
![Page 2: Music & Arts Location-Based Event Marketing Case Study](https://reader034.fdocuments.in/reader034/viewer/2022052617/547a626fb379594e2b8b49de/html5/thumbnails/2.jpg)
BeebyClarkMeyler.com | @GoBCM!
• Drive in-store visits leveraging digital location-based media"
"• Create awareness for nationwide Music
& Arts store openings and in-store events"
![Page 3: Music & Arts Location-Based Event Marketing Case Study](https://reader034.fdocuments.in/reader034/viewer/2022052617/547a626fb379594e2b8b49de/html5/thumbnails/3.jpg)
BeebyClarkMeyler.com | @GoBCM!
Mobile display and paid social ads:!• Target consumers on their smartphones with
hyper-local mobile display ads and Facebook mobile post ads announcing the store openings and in-store events"
• Highlight offers"• Target limited zip codes surrounding the store
locations !
![Page 4: Music & Arts Location-Based Event Marketing Case Study](https://reader034.fdocuments.in/reader034/viewer/2022052617/547a626fb379594e2b8b49de/html5/thumbnails/4.jpg)
BeebyClarkMeyler.com | @GoBCM!
"• Users who engaged with the ads
were driven to a branded mobile-optimized landing page containing shareable offers"
"• The offers could be sent via SMS,
email, or shared on Facebook"
![Page 5: Music & Arts Location-Based Event Marketing Case Study](https://reader034.fdocuments.in/reader034/viewer/2022052617/547a626fb379594e2b8b49de/html5/thumbnails/5.jpg)
BeebyClarkMeyler.com | @GoBCM!
• Efficient Local Reach: +5.3 MM hyper-local views"
• Ad Interaction: 16K engagements within a 15-20 mile radius of the store locations"
• In-store Visits: Volume of foot traffic during opening weekend events surpassed similar store numbers from the previous year"
![Page 6: Music & Arts Location-Based Event Marketing Case Study](https://reader034.fdocuments.in/reader034/viewer/2022052617/547a626fb379594e2b8b49de/html5/thumbnails/6.jpg)
BeebyClarkMeyler.com | @GoBCM!
Beeby Clark+Meyler is an award-winning interactive agency focused on innovation in media. By this we mean the creation of new and more effective marketing based on the consumer’s evolving interaction with, and consumption of, media. "We design highly productive marketing programs that leverage today’s most engaging digital media technologies to enable more brand engagement, awareness and sales. "For more information, contact Stuart Meyler, Principal"[email protected], 203.653.7950"!Visit: BeebyClarkMeyler.com!Follow: @gobcm"