START THE MUSIC. START THE SOCIAL MOVEMENT.

By Bruno Lobo Pinheiro

START THE MUSIC, START THE SOCIAL MOVEMENT BRUNO LOBO | 2012 | C.C. BY-SA

WHAT DO ALL THE MOVEMENTS HAVE IN

COMMON?

START THE MUSIC, START THE SOCIAL MOVEMENT BRUNO LOBO | 2012 | C.C. BY-SA

A FLAG

START THE MUSIC, START THE SOCIAL MOVEMENT BRUNO LOBO | 2012 | C.C. BY-SA

A CAUSE

START THE MUSIC, START THE SOCIAL MOVEMENT BRUNO LOBO | 2012 | C.C. BY-SA

AN AMBASSADOR

START THE MUSIC, START THE SOCIAL MOVEMENT BRUNO LOBO | 2012 | C.C. BY-SA

A SOUNDTRACK

START THE MUSIC, START THE SOCIAL MOVEMENT BRUNO LOBO | 2012 | C.C. BY-SA

So, why the music has the vital importance in the movement?

TODAY WE WILL TALKING ABOUT MUSIC.

START THE MUSIC, START THE SOCIAL MOVEMENT BRUNO LOBO | 2012 | C.C. BY-SA

IT BRINGS TOGETHER ALL VOICES INTO ONE.#1

START THE MUSIC, START THE SOCIAL MOVEMENT BRUNO LOBO | 2012 | C.C. BY-SA

1964-1985 MILITARY DICTATORSHIP IN BRAZIL.

In 1968 happened a big festival, Internacional Festival of Songs, and the younger lived in the begin of the Military Dictatorship. Those hard times have made their voices are silent. So, when "Caminhando" played at the festival, everybody gets for yourself this song and even today it is played in memory of that time and people who fought for freedom.

“Come, let's go away. Because to expect isn’t knowing

Who knows make the time Do not expect that to happen

The fields there is hunger In large orchards

Marching through the streets undecided soldiers line

Make of flower Their strongest chorus And believe in flowers

Winning the war cannon” Caminhando – Geraldo Vandré

(free traduction)

"CAMINHANDO" YOUTUBE AUDIO

START THE MUSIC, START THE SOCIAL MOVEMENT BRUNO LOBO | 2012 | C.C. BY-SA

IT EXPRESSES THE DIVERSITY OF FEELINGS#2

START THE MUSIC, START THE SOCIAL MOVEMENT BRUNO LOBO | 2012 | C.C. BY-SA

HIPPIE CULTURE PEACE, LOVE AND A LOT OF SONGS!

“Imagine there's no countries

It isn't hard to do

Nothing to kill or die for

And no religion too

Imagine all the people

Living life in peace”

Imagine – The Beatles

Video in Youtube

The Beatles, Jimi Hendrix, Led Zeppelin, Janis Joplin, Bob Dylan and biggest musical expression this time: the Woodstock.

The music exposed the feelings against the war and the deaths that were in Vietnam.

The songs gave voice to the feelings and directed a change in values and traditions.

The movement did not become all that they expected, however, changed the western world and kicked us for new social concepts.

START THE MUSIC, START THE SOCIAL MOVEMENT BRUNO LOBO | 2012 | C.C. BY-SA

IT INSPIRES AND GIVE FORCE FOR THE CAUSE.#3

START THE MUSIC, START THE SOCIAL MOVEMENT BRUNO LOBO | 2012 | C.C. BY-SA

GAY MOVEMENT I will survive

The homosexual movement is oldest, their fight through the years. And your mark was always survive. At the point of something happens: a song who in your design was created to symbolize feelings of a black movement, was adopted by a gay movement. And became an icon of a struggle, reaching up to the present day.

“Oh not I, I will survive, yeah As long as I know how to love I know I'll be alive I've got all my life to live, I've got all my love to give I will survive, I will survive, yeah yeah!” Youtube

START THE MUSIC, START THE SOCIAL MOVEMENT

IT SHOWS THE WAY AND TELLS US HOW TO WALK.#4

START THE MUSIC, START THE SOCIAL MOVEMENT BRUNO LOBO | 2012 | C.C. BY-SA

BOB MARLEY AND THE RASTAFARI

MOVEMENT How a small religion has

become the language of million people?

Music seems to be the answer. Bob Marley gave to

the world your words with content of faith, policy,

ideology.

His music gave to the world the Reggae with feelings of

serenity and the desire of rebuilding the connections

of love in every person.

START THE MUSIC, START THE SOCIAL MOVEMENT BRUNO LOBO | 2012 | C.C. BY-SA

IN SHORT

THE SOUNDTRACK HAVE THE POWER OF MAKE MANY PEOPLE LIKE INTO ONE AND EXPOSE

FEELINGS AND DIVERSITY, GIVING FORCE AND INSPIRATION, BECAUSE, IT IS WHAT SHOWS THE WAY

FOR FOLLOWING!

START THE MUSIC, START THE SOCIAL MOVEMENT BRUNO LOBO | 2012 | C.C. BY-SA

NOW THINKING ABOUT THIS:

START THE MUSIC, START THE SOCIAL MOVEMENT BRUNO LOBO | 2012 | C.C. BY-SA

NOW THINKING ABOUT THIS:

YOUR MOVEMENT NEED TO ENGAGE PEOPLE?

START THE MUSIC, START THE SOCIAL MOVEMENT BRUNO LOBO | 2012 | C.C. BY-SA

NOW THINKING ABOUT THIS:

YOUR MOVEMENT NEED TO ENGAGE PEOPLE? YOUR CAUSE NEED TO BE ASSUMED FOR PEOPLE?

START THE MUSIC, START THE SOCIAL MOVEMENT BRUNO LOBO | 2012 | C.C. BY-SA

NOW THINKING ABOUT THIS:

YOUR MOVEMENT NEED TO ENGAGE PEOPLE? YOUR CAUSE NEED TO BE ASSUMED FOR PEOPLE? YOUR ACTIONS NEED TO TURN PEOPLE INTO ONE?

START THE MUSIC, START THE SOCIAL MOVEMENT BRUNO LOBO | 2012 | C.C. BY-SA

NOW THINKING ABOUT THIS:

YOUR MOVEMENT NEED TO ENGAGE PEOPLE? YOUR CAUSE NEED TO BE ASSUMED FOR PEOPLE? YOUR ACTIONS NEED TO TURN PEOPLE INTO ONE?YOU NEED TO LEARN HOW TO WORK WITH MUSIC!

START THE MUSIC, START THE SOCIAL MOVEMENT BRUNO LOBO | 2012 | C.C. BY-SA

Neither every movements have a soundtrack. The same way that all the movements don’t choose an

ambassador or use an icon. THE SOCIAL DINAMIC IS DEEPER THAN THAT.

PAY ATTENTION!

START THE MUSIC, START THE SOCIAL MOVEMENT BRUNO LOBO | 2012 | C.C. BY-SA

The social dynamics seeks the ability to know what tools to apply and how to

use them. Convert these tools takes time and perception of society.

In case of brand, everything has to be orchestrated and all strategy has to be dealt with rhythm, considering the time

that should be silent or loud.

START THE MUSIC, START THE SOCIAL MOVEMENT BRUNO LOBO | 2012 | C.C. BY-SA

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Start the Music, Start the Social Movement by Bruno Lobo Pinheiro is offer with Creative Commons - Atribuição-CompartilhaIgual 4.0 Internacional.