Music advert justification
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Transcript of Music advert justification
Rating from ‘V magazine’ – Getting a five star rating from a popular music magazine means that there will be attention drawn to the advert. This star rating is very likely to persuade someone to buy the album as the rating is placed on top of the advert, where the audience will first look.
The Record Label – Including a recognisable record label makes the audience associate with a well established company, making them more likely to buy the product, once seeing it on the advert.
Social networking sites – To appeal to our target audience, 15-25 year olds, we have included social networking websites for the audience to find out more about the artist. Not only this, but as well as appealing to the target audience, it could be inferred that the artist is mature, yet can be associated with social networking sites – this could be something to gain attention from younger audiences.
Name of the artist – We’ve included the name of the artist in two different font colours for a specific reason; the name ‘Bella Rumore’ translates to ‘beautiful noise’ in Italian – so we’ve decided to differentiate between both the first and last name, to not only add to the continuity of the advert but also to make each name stand out. The name ‘Bella Rumore,’ we felt, makes a statement within the music industry, due to it being quite different yet having a connotation behind it.
Name of the single – The name of the single is in the same shade of green as the artists name, but we’ve just lightened the text. This is to keep with the theme of an autumnal album and to ensure continuity across all three products.
Album name – The album name is in a deeper shade of green so this stands out from the other elements on the music advert. We changed the font to something of a more elegant style, and made it bold to draw even more attention to the name. But, the font itself is small, we decided that we did not need a bigger size for this, due to the colour change and boldness. We felt that the artist name and the fact that this is a debut album were more important for the audience to notice, rather than the album name.
The cover of the album – We included the front cover of the digipak to make sure we draw the audiences attention to the album and make the connection between the advert and the digipak, recognising the artist.
Website – The website of the artist has a chrome effect to it, this is because we wanted it to seem more modern than the other texts that are featured on the advert. We incorporated the website link as a way of the audience being able to find out more about the artist and the album.
Date release – The date of the album release was put in bold so that they were, in my opinion, the clearest details on the music advert. This decision was made after conducting our research, and finding out that a typical convention of a music advert is for the date to be one of the noticeable elements. This is so that when people are walking past the advert, they can recognise the artist and be aware of the release date, if they were interested in buying the product.
The main body of our music advert is very simple and keeps in with the continuity perfectly. We wanted the theme to be very autumnal and feature the artist in a casual light, but with a musical element still involved. The artist shown in a natural setting ties in with both our digipak and the music video itself, and the guitar is the main prop featured in the music video, again, ensuring continuity across products. We wanted to make the main body of the advert different to the actual album cover, if we used two close up shots of the artist then the digipak would be lost within the advert, which would could have a detrimental effect on the sales of the album.
