Music 2.0 - The Future of Music - Start in Brazil? Feira Musica 2009 Gerd Leonhard
Music 2.0: The Future of Music. Gerd Leonhard at Telkom Indonesia Music Unlimited Event
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This is the PDF from my talk at Telkom Indonesia's Music Unlimited event in Jakarta, May 2, 2011. See for details and the event flyer: http://twitter.com/#!/gleonhard/statuses/63871852434563072 and http://gerd.fm/j8g0nh (Rolling Stone Indonesia)
Transcript of Music 2.0: The Future of Music. Gerd Leonhard at Telkom Indonesia Music Unlimited Event
Image by http://twitter.com/#!/EricaGlasier via CNN Blog
Work
Fun
Hat tip to Kevin Kelly
Source: TBWA via Slideshare
“More and more companies lose control of their customers when new technologies enable them to interact with products on their own terms”
Mark Mulligan, Forrester
Trust = Money
Control = Money
Enforcing control when attraction, trust and engagement is crucial will not generate new income
The music business urgently needs a new kind of
“Gotong Royong”
Image via Flickr.com/rubicon
Source: my own darn iPad
In a dysfunctional system, disruption is a crucial requirement for success
Indonesia: some relevant facts & figures
Image: Flickr.com
Source: kk.org
Source: CEO of Macmillan UK, paidcontent.org
Source: Trendspotting.com
0
25
50
75
100
Was Will be
Price Number of legal users
Source: Brian Newman via Slideshare
So how will artists & creators get paid?
Broadcasting & Public Performance (2.0)
Revenue Shares from Music Bundles & Flat Rates
Branded Content Deals
Sponsorships
Fans & Direct Funding
Up-selling (many different options)Concerts / Live Shows
Many new revenue streams...tbd
Content i.e. ArtistsLabels, Publishers
Advertisers
Telcos & Operators
Device Makers
Social Networks
Source: Monty.de
Facebook is very likely to expand into TIME sectors
≠
Fred Wilson AVC.com
Text
Better service: fluid, clean,
safe and easy
Better interface
Social and inter-connected
Better tools
Fair and attractive pricing *
Timely & contextual
Likable
• Don’t just ‘sell music’ but bundle and upsell access to music, and music experiences
• Co-create a new music economy• Disrupt old, pre-Internet, dysfunctional music
business paradigms• Make it work on / with any mobile phone • Make it work with/out mobile Internet access• Make it work in / with Internet-Cafes• Make it work for pre-paid phone users• Base it on feels-like-free + upsell• Disrupt. Lubricate. Co-opt. Make a market.
What would solve the illegal download problem?
Source: Mary Meeker, KPCB
Telcos & operators cannot stick with ‘just being the pipe’
Source: Frost & Sullivan
Telcos and Operators have a huge opportunity to curate and lubricate digital content, and to host / curate the social
conversation around it.
• Labels and publishers are still very much needed but no longer must-have gatekeepers
• Must provide more added values, at lower cost• Will become more like agents than ‘owners’• Will be much more about marketing not distribution• Labels & publishing sectors will merge• Will need to become totally transparent• Must become networks not remain monopolies• Must embrace web/mobile native approach
Thanks to Alan Moore (via Slideshare)
Open licensesOpen innovationOpen distributionOpen competitionOpen partnershipsOpen technologies
Open data standards
www.musicfutures.com www.mediafuturist.com
