MUSEUMS FOR TOMORROW a new era a new vision a new approach

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MUSEUMS FOR TOMORROW a new era a new vision a new approach November 2005

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MUSEUMS FOR TOMORROW a new era a new vision a new approach. November 2005. Canada is the second-largest country in the world 10 provinces and 3 territories Population - over 32 million Multi-cultural country Languages - English, French and 53 native languages. Alberta. Manitoba. - PowerPoint PPT Presentation

Transcript of MUSEUMS FOR TOMORROW a new era a new vision a new approach

Page 1: MUSEUMS  FOR  TOMORROW a new era a new vision a new approach

MUSEUMS FOR TOMORROWa new era

a new vision a new approach

November 2005

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•Canada is the second-largest country in the world

•10 provinces and 3 territories

•Population - over 32 million

•Multi-cultural country

•Languages - English, French and 53 native languages

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Canada’s MuseumsCanada’s Museums

2,500 museums

employ 24,000 Canadians

have 55,000 volunteers, 300,000 friends

over 58 million visits per year

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Financial support for Canada’s Financial support for Canada’s museumsmuseums

Federal government

Provincial government

Other government

Admission revenues

Donations

Earned revenue (shops, rentals, etc.)

other

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Current SituationCurrent Situation

Chronic funding problems

Museum closures / sell collections

Funding frozen at 1970’s levels

Attendance decline / more museums

Demographic changes

Old policy out of date

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Canadian Museums AssociationCanadian Museums Association

Exploited political opportunity

Created pressure for action

Obtained “political will”

Advisor in policy development

Lobbyist for new funding

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Canada’s MuseumsCanada’s Museums

Have A Positive Social, Cultural And Economic Impact

•Generate $17 Billion in tourism revenue

•contribute more than $650 million in salaries and wages that are invested in people and local communities

•contribute positively to quality of life of Canadians

•provide a strong contribution to our social economy

•help shape our thinking, our values, our Canadian society

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Canada’s MuseumsCanada’s Museums

Provide A Unique Perspective On Canada

•enable Canadians in every region to:

•connect with each other & understand the realities of Canada

•access life long learning

•enjoy greater access to heritage activities and products

•transmit a legacy to future generations

•build a more understanding and tolerant society

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MUSEUMS for TOMORROWa new era

a new vision a new approach

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For all Canadians:

DYNAMIC CENTRES OF

LEARNING AND CONNECTION

- sources of inspiration

and knowledge creation,

expanding our awareness

of the world

•Increased engagement of citizens

•Better preservation of collections and knowledge

•Stabilization of museums

.

MUSEUMS for TOMORROW

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Relationship – strengthening relationshipwith community

Dissemination - creation & dissemination of knowledge

Quality Products - dynamic centers providing quality products &services to Canadians

Preservation - preservation of our collective memory

MUSEUMS for TOMORROWFour interdependent strategic themes

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Goals stimulate public interest in museum products, increase attendance and market

share increase investment in the creation and production of exhibitions and education

and cultural activities

Proposals renew and revitalize exhibits and displays to:

– provide meaningful learning experiences – build membership and audiences – stimulate public interest and increase cultural tourism

build creative public programs that:– respond to community needs and expectations– result in collaborative projects – support exhibition exchange

assist with programs and activities aimed at specific groups – school groups and the young public– cultural communities and new Canadians– disabled persons– seniors– disadvantaged citizens

support marketing strategies at all levels encourage collaborative initiatives that promote heritage tourism facilitate export of museum products and expertise internationally

QualityQualityDynamic centres providing quality products and services to Canadians

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Goals

solidify relationship between museums and communities strengthen overall performance in meeting community expectations encourage external focus, social responsibility, and open communication

Proposals assist museums in developing long-term strategies for responding to community

needs support initiatives aimed at gaining better understanding of audiences, their

expectations, levels of satisfaction enable communities to use assets in museums assist with initiatives that build capacity, sustainability

– hiring skilled professionals to provide quality programs and ensure succession

– building strong membership and maintaining support of volunteers help museums establish closer relationships with community groups support communities to preserve and promote expressions of intangible

heritage

RelationshipRelationshipRevitalization of Relationship with Community: Participation and Inclusion

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Goals create knowledge ensure Canadians have access to knowledge about significant aspects of their

cultural heritage stimulate lifelong learning and knowledge exchange

Proposals support museums as major centres of research:

– object related research (key collections)– thematic research– community oriented research

assist museums in reaching new audiences in disseminating the knowledge created

encourage museums in articulating collection policies, rationalizing existing collections

ensure funding councils (NSERC, SSHRC, CFI) recognize and support research in museums

DisseminationDisseminationCentres of learning and knowledge

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Goals provide Canadians with greater access to their cultural heritage by conserving key

collections in museums ensure a legacy for future generations Proposal develop and implement a common strategy that addresses conservation issues

–establishes a conservation network across Canada–increases capacity of major museums to conserve key collections –provides conservation services to other museums–provides financial support for:

professional conservationconservation equipment and materialsspecial costs related to provision of service

–assists smaller and medium size museums in securing professional conservation services for specific items or collections

PreservationPreservationA strategy to care for collections and to ensurea legacy for future generations

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MUSEUMSCORNERSTONES

PROGRAMMEEndowment Incentives Program

Developmental Capacity BuildingConservation Centres

Research Granting Councils

MUSEUM PROGRAMMES

Travelling Exhibition AssistanceProfessional Development

International ProjectsAboriginal Museums Projects

Museum of Tomorrow Program

MUSEUMS IN COMMUNITIES

Multi-year, multi-dimensional funding ranging from $25,000 to $400,000

per year

MUSEUMS for TOMORROWNew Funding Models

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CMA in Action

Spearheading and campaigning for a new Canadian Museums Policy

Lobbying government officials

Advising government on policy & priorities for the sector

Support from provinces and cities

Engaging our members in advocacy

Raising public awareness / media

Mobilizing Boards, Friends and Members

All political party support

CMA ADVOCACY