Museums best practices

17
Michela Michil li Stockolm 11 June 2001 1 Museums best practices

description

Museums best practices. Perspective and methodology of the analysis. Qualitative rather than quantitative Major aspects analysed: interactivity with the user direct and easy navigation Tailored content (focusing on the quality and functionality of the content). - PowerPoint PPT Presentation

Transcript of Museums best practices

Page 1: Museums best practices

Michela Michilli Stockolm 11 June 2001 1

Museums best practices

Page 2: Museums best practices

Michela Michilli Stockolm 11 June 2001 2

Perspective and methodology of the analysis

Qualitative rather than quantitative

Major aspects analysed: interactivity with the user direct and easy navigation Tailored content (focusing on the quality

and functionality of the content)

Page 3: Museums best practices

Michela Michilli Stockolm 11 June 2001 3

Market value of public on-line cultural services

keys to success for on line user-oriented services :tailored content (focusing on the quality and functionality of content, for specific groups of users)

interactivity (user involvement and participation)

community (targeting interests specific audiences and promoting communication and exchange of information)

joined up services (add additional integrated services to enhance users satisfactions and fostering loyalty to the web site)

( Source “Creating e-Value” August 2000- DCMS)

Page 4: Museums best practices

Michela Michilli Stockolm 11 June 2001 4

Cultural institutions and the WWW

Publish Interact Transact IntegrateWebcasting

Collection

Contextualised Information

News/Current Information

Structured/

dynamic Information

Static pages

Personalisation Engines

Searchable Dbs

Educational resources

Discussion Forum

Online Forms

Feedback/Enquiries

Search function

Email Contact

Pay-per-view

Licensing/

Subscription

Ticketing

Online Shop

Membership/

Donation

Within organisation

With other organisations

With Intermediaries

With end-users

Page 5: Museums best practices

Michela Michilli Stockolm 11 June 2001 5

“Publishing” museums web sites: just a few examples

USA:The Museum of modern art ; http://www.moma.org

Italy:Istituto e Museo di Storia della Scienza di Firenze http://galileo.imss.firenze.it

Museo della Scienza e tecnica “Leonardo da Vinci” di Milano http://www.museoscienza.org/

……

Page 6: Museums best practices

Michela Michilli Stockolm 11 June 2001 6

“Interactive” museums web sites: just a few examples

USA:The Metropolitan Museum of Modern Art ; http://www.metmuseum.org

France:Musée du Louvre (educational section) http://www.louvre.edu

……

Page 7: Museums best practices

Michela Michilli Stockolm 11 June 2001 7

MOMA home page

Page 8: Museums best practices

Michela Michilli Stockolm 11 June 2001 8

MOMA web site: main features

Excellent features : Easy and direct navigationBig collection and many online exhibitionseducational resourcese-commerce applications of its store

Not Excellent features : No search through the collectionOnly in English

Page 9: Museums best practices

Michela Michilli Stockolm 11 June 2001 9

Museo scienza e tecnica Leonardo da Vinci

Page 10: Museums best practices

Michela Michilli Stockolm 11 June 2001 10

Museo Leonardo da Vinci web site: main features

Excellent features : Virtual navigation with some interactive features Easy navigation Some interesting educational resources Multilingual site (Italian, English and French) Agreement with Amazon for on-line purchase of related

publications Useful international links

Not Excellent features : Interactivity could be enhanced: only mailing list and virtual tour No searchable database

Page 11: Museums best practices

Michela Michilli Stockolm 11 June 2001 11

Istituto e Museo di storia della scienza di Firenze

Page 12: Museums best practices

Michela Michilli Stockolm 11 June 2001 12

IMSS web site: main features

Excellent features : Good integration of a thematic museum and its library Searchable database for the Library Thematic online exhibitions in the museum section Experimentation of wap services

Not Excellent features : Weak Interactivity Library section is only in Italian NO searchable database in the museum section

Page 13: Museums best practices

Michela Michilli Stockolm 11 June 2001 13

Metropolitan

Page 14: Museums best practices

Michela Michilli Stockolm 11 June 2001 14

Metropolitan web site: main features

Excellent features : Strong interaction with the user ( sense of community): “my met calendar”, “my met gallery”…Thematic access and search functionalities to a big collectione-commerce applications of its store

Not Excellent features : Only in English No on-line access for physically impaired

Page 15: Museums best practices

Michela Michilli Stockolm 11 June 2001 15

Louvre.edu

Page 16: Museums best practices

Michela Michilli Stockolm 11 June 2001 16

Louvre.edu web site: main features

Excellent features : Easy and captivating navigation Thematic Access and search functionalities to a big

collection Good quality of text and tales related to an author Interactive tool that allows user to publish his/her own final

product

Not Excellent features : Only in French Relatively slow

Page 17: Museums best practices

Michela Michilli Stockolm 11 June 2001 17

Conclusions

Regnet should become a reference for

Interactive and transactive web sites/portals Regnet community ( personalised e-mails, “regnet

calendars” or “regnet” wish list

Networking model: partnership with different stakeholders (clear licensing agreement)