MuseumApp @ Museums & The Web 2011
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Transcript of MuseumApp @ Museums & The Web 2011
Exploring heritage in participatory cultureThe MuseumApp
Medialab in Amsterdam
Creative technology for social innovationActivities- Researching culture,
behaviour & technology- Developing prototypes
and pilots- Organizing interventions & events
Waag Society
ExperimentCreative researchForm
Co-createApplied researchContext
ImplementValidateTransformation
Process
Ideas Needs
Requirements Solutions
ArtScience
TechnologySociety
Que
stion
Pilot
Prototype
Process
The paradox that lead to the MuseumApp
More and more content published
Smart phones as tools
Cluttered access from user point of view
Creating an open platform for cultural routes
Teaming up with Amsterdam Museum
Targeting new audiencesCreating connections to the city
Targeting new audiences
Blueprint application for sector
Working interdisciplinary
Hosting locative labs
Design thinking
Creating an open platform for cultural routes
Prototyping and testing on the fly
Iterative process
Challenges
Activating users Focus on the screen ‘Hidden treasures’
Access to locations Sharing stories Knowledge sharing
• Storytelling; Points-of-Interest vs Stories, mixing storylines and perspectives
• Game mechanics; tasks, points, opinions• Social media; publishing pictures and opinions,
connecting to other applications• Logistics; own phone and borrowed phones
Experiment with
Creating an open platform for cultural routes
Evaluating user experience
Pilot tours on ‘Tolerance’ and ‘Enterpreneurship’
Difference in ages and skills
Creating an open platform for cultural routes
Evaluating user experience
Exploring participation and sharing
• Overall enthousiasm, wanting to explore further• Preference for audio (2nd pictures)• More need for linearity and guidance than expected• ‘Fix’ GPS inacurateness• Colourcoding for different storylines & types of
content• Using social media for specific group• Comparing opions to others• More tasks, clear feedback necessary
Findings
Creating an open platform for cultural routes
Easy editing
Online editorial platform
No programming skills
Easy editing
Online editorial platform
No programming skills
Scenario: Download MuseumApp (AppStore or Market)
Bekijk het overzicht van musea (in de buurt)Look at cultural offering nearby
Bekijk het indoor & outdoor ‘tour’aanbod van het museum
Look at the (indoor & outdoor) tours of a museum
Bekijk waar de tour over gaat en start de tourCheck out the content of a tour and start the tour
Navigeer op de kaart naar de locatiesNavigate the map and explore locations
Activeer foto, video, geluid, tekst en opdrachten op locatie
Activate video, sound, pictures, text, tasks on location - share activities
Navigeer binnen op de plattegrond van het museum en activeer locaties
Navigate the indoor map and activate locations
• Customized identity and joint visibility• Controlling your experience and content• Inside and outside• Publishing media and participation• Feedback and sharing
(Reviews, Social Media)• Statistics of use• Paid and/or free tours
• Assistance on content, script and logistics optional
Features MuseumApp
• Focus on Amsterdam• Teaming up with 10 musea for 1st year (for free)• Learning by doing, sharing experiences
Launch summer 2011Join the MuseumApp!
Timeline MuseumApp
• 1st App combining cultural toursof multiple museums, made bymuseums
• 1st mobile service, offering support for software, creation, content, communication & logistics
• 1st initiative to combine inter-disciplinary experience the cultural sector
USP’s MuseumApp
• Amsterdam Museum• 7scenes•Waag Society• Bank Giro Loterij• Stichting DOEN• Amsterdamse Musea• Gemeente Amsterdam• Antenna International
Partners MuseumApp Amsterdam
More information: www.museumapp.nl [email protected]