MUSEUM OF MODERN ART - OtherPeoplesPixelss3.otherpeoplespixels.com/sites/4239/resume.pdfMUSEUM OF...

Anthony Castro1 .646. 942.2689 castroesque.com [email protected] Cambridge Place # 1 Brooklyn NY 11238

MUSEUM OF MODERN ARTMoMA Design StoreBRANDING ENVIRONMENT DESIGN


MUSEUM OF MODERN ARTMoMA Design Store

Back wall - Painted back wall [detail of Danish crest]Photo blow - up of Danish landscapeCut-outs (laser) of 1'8" Poplar veneer / luan leaf shapes in various sizes pinned to wall

53rd St. Window Concept in Progress

Detail of veneer cutouts

backwall

Danish Design Launch / Concept rendering for window and in-store environmentCreated Window environment incorporating abstracted Danish coat of arms and moody land-scape to create a sense of regionality.



Danish Design Launch / Concept rendering for window and in-store environmentCreated Window environment incorporating abstracted Danish coat of arms and moody land-scape to create a sense of regionality.



Danish Design Launch Created Window environment incorporating abstracted Danish coat of arms and moody landscape to create a sense of regionality.



Background color > painted gradient / glitter vinyl or silver

2 black and white photos of blurred snow covered tree panels mounted on clear [ 2 ft. X 8 ft.]1 clear color plexi laser cut graphic openings [ Sabuda dove, polygon, circles]

Holiday 2004 / Concept rendering for window and in-store environmentColor and patterns sampled from MoMA’s award winning collection of Robert Sabuda graphics interior selling spaces and window presentations



Holiday 2004 / Window PresentationColor and patterns sampled from MoMA’s award winning collection of Robert Sabuda graphics interior selling spaces and window presentations



ACCESSORY AREA / SOHO SPACECreated simple, clean, accesible merchandising area employing unoformity and repition in the context of MUJI shop.



DANISH CRAFTS COLLECTION “CC+ FOR MoMA” Collaboration with Danish architect Karen Kjærgaard to design a product exhibition for new generation of Danish designers and crafts people that has recently emerged, continuing the traditions of their predeces-sors but working with fresh ideas, shapes, and materials.



DANISH CRAFTS COLLECTION “CC+ FOR MoMA” Collaboration with Danish architect Karen Kjærgaard to design a product exhibition for new generation of Danish designers and craftspeople that has recently emerged, continuing the traditions of their predecessors but working with fresh ideas, shapes, and materials.



DANISH CRAFTS COLLECTION “CC+ FOR MoMA” Collaboration with Danish architect Karen Kjærgaard to design a product exhibition for new generation of Danish designers and crafts people that has recently emerged, continuing the traditions of their predeces-sors but working with fresh ideas, shapes, and materials.



DESTINATION ALESSIWhile developing the exhibition, it was important to articulate Alessi’s re-issuedproduct from the 1960’s by creating an environment that drew a window to their rich tradition.



SPRING STREET STORE FRONT WINDOWS VIEW FROM STREET LEVEL A

AIR DUCT CUBES FOR WINDOW PRESENTATION ONLY

URBAN- SCAPE STRUCTURE VIEW FROM IN-STORE

B

B

D PRODUCT DISPLAY / FIXTURES INFLUENCED BY BUILDING MATERIALAND ART CRATING DESIGN

C

A B

DESTINATION BERLIN / Window Presentation + In-store concept graphicsThis was an amazing opportunity to showcase new designers coming out of the city of Berlin. A photomontage of old and new Berlin architecture and the city’s ubiquitous street art provided the backdrop for an urbanscape environment.



108“

30”

PLAN VIEW OF STRUCTURE

3D model of urban-scape wall

DESTINATION BERLINThis was an amazing opportunity to showcase new designers coming out of the city of Berlin. A photomontage of old and new Berlin architecture and the city’s ubiquitous street art provided the backdrop for an urbanscape environment.



DESTINATION BERLIN / Window PresentationThis was an amazing opportunity to showcase new designers coming out of the city of Berlin. A photomontage of old and new Berlin architecture and the city’s ubiquitous street art provided the backdrop for an urbanscape environment.



DESTINATION BERLINThis was an amazing opportunity to showcase new designers coming out of the city of Berlin. A photomontage of old and new Berlin architecture and the city’s ubiquitous street art provided the backdrop for an urbanscape environment.



DESTINATION BERLIN / Merchandising SpaceThis was an amazing opportunity to showcase new designers coming out of the city of Berlin. A photomontage of old and new Berlin architecture and the city’s ubiquitous street art provided the backdrop for an urbanscape environment.



DESTINATION BRAZILDestination: Brazil is a MoMA-exclusive product collection highlighting lifestyle products from Brazil.



EXHIBITION RELATED PRODUCT AREAResponsible for planning and designing merchandising concepts



MOBILE DISPLAY KIOSK FOR 3RD FLOOOR MUSEM SPACE

HOLIDAY CARD FIXTURE CALENDAR FIXTURE

SAMPLE CUSTOM FIXTURE Designed a broad range of display fixtures



impulse bins

MoMA Design StoreHoliday 09 Feature Area Floor Plan

HOLIDAY 10 / Ornament Feature AreaWhen asked to source or design a fixture system that could display a mass and variety of MoMA’s ornament collection i thought of a simple abstract line gesture that can still be recognized as a tree. Fixture consists of tiered, steel rods welded and supported by a square base



12 X 12 12 X 24 12 X 36

NYC SUMMER FUN PAINT DRIP

SUMMER 10 / WIindow PresentationPainted back wall graphics combined with vinyl adhesive overlapping square paterns on the glass create a convivial summer in the city vibe



BACK WALL

36” X 60”

91.44 cm X 101.6 cm

36” X 96”

91.44 cm X 152.4 cm

36” X 40”

91.44 cm X 243.84 cm

columnA

A

BB

C

C

DESTINATION SEOUL / Fixture Floor Plan



DESTINATION SEOUL / Fixture Design Display fixture was inspired by the Seoul street food carts and contemporary furniture design.Designed exhibition featuring new contemporary Korean design objects that seems to be either super cool, cute, silly, sleek or a little bit of both.



DESTINATION SEOUL /Window Graphic Mark and Display Fixture ConceptColor stripes found in traditional Korean Hanbok DressDesigned exhibition featuring new contemporary Korean design objects that seemsto be either super cool, cute, silly, sleek or a little bit of both.



DESTINATION SEOUL /Window PresentationColor stripes found in traditional Korean Hanbok DressDesigned exhibition featuring new contemporary Korean design objects that seemsto be either super cool, cute, silly, sleek or a little bit of both.



DESTINATION SEOUL /Window Presentation > In-store MerchandisingDesigned exhibition featuring new contemporary Korean design objects that seemsto be either super cool, cute, silly, sleek or a little bit of both.



DESTINATION JAPAN 2008 / Fixture DesignI was inspired by the classic Gundam robot anime series and Samurai woodcut art when coming up with the graphics.MUJI USA and Uniglo stores just landed in SOHO and the MoMA Design Stores were months ahead in planning a product exhibition launch for new and fetching Design objects, tees and totes exclusively from Japan



CASH WRAP CHECK-OUT FIXTURE IMPULSE PURCHASE BIN

DESTINATION JAPAN 2008 / Fixture DesignI was inspired by the classic Gundam robot anime series and Samurai woodcut art when coming up with the graphics.MUJI USA and Uniglo stores just landed in SOHO and the MoMA Design Stores were months ahead in planning a product exhibition launch for new and fetching Design objects, tees and totes exclusively from Japan

42

13

13

13

7213

31

3

1

VENTS THESE CAN BE PURCHASEDBUT NEED TO FACE OUT AT LEAST 1”

26DEPTH OF STORAGE IS 13”WE WILL PROVIDE RUNNERSAND BRACKETS FOR THE SHELVESRUNNERS ARE C EXTENSIONS FROMRAKKS. DEPTH IS 1/2”SHELVES CAN BE MDF PAINTED

47

COLOR IS PAINTED GLOSS

BLACK LAMINATE FOR KICK

QUANTITY- 4ROBOT FIXTURE

36

CHECK OUT FIXTURE

30-36

12

QUANTITY- 2

60

30



DESTINATION JAPAN 2008 / Window PresentationI was inspired by the classic Gundam robot anime series and Samurai woodcut art when coming up with the graphics.MUJI USA and Uniglo stores just landed in SOHO and the MoMA Design Stores were months ahead in planning a product exhibition launch for new and fetching Design objects, tees and totes exclusively from Japan



DESTINATION JAPAN 2008 / In-store Merchandising PresentationI was inspired by the classic Gundam robot anime series and Samurai woodcut art when coming up with the graphics.MUJI USA and Uniglo stores just landed in SOHO and the MoMA Design Stores were months ahead in planning a product exhibition launch for new and fetching Design objects, tees and totes exclusively from Japan

MUSEUM OF MODERN ART - OtherPeoplesPixelss3.otherpeoplespixels.com/sites/4239/resume.pdfMUSEUM OF...

Documents

Transcript of MUSEUM OF MODERN ART - OtherPeoplesPixelss3.otherpeoplespixels.com/sites/4239/resume.pdfMUSEUM OF...