Museu Picasso 2.0 + other digital stories

Facultat de Biblioteconomia i Documentació, 20 maig de 2010Palazzo Strozzi, Firenze, Nov 19 Conxa Rodà Florens 2010

Museu Picasso de Barcelona

� Opened in 1963 by Picasso’s express will

� Donation of 900 works to the city in 1970

� essential for the knowledge of the artist training period until

blue period, then jump to 1917 stay in Bcn and to 1957 with

the series of Las Meninasthe series of Las Meninas

� 1,3 M visitors / year

New audiences engagement?

Summary

1. The Web redesign1. The Web redesign

2. The Online Collection

3. Social Media

4. Future digital projects

www.museupicasso.bcn.cat

The Museum’s website

Starting point: web created in 1999-2000

Web 2000-2007)

Collection virtual tour

Internet MPB goals 2009-2010

� make the collection accessible

online

� develop the virtual classroom,

with multimedia educationalwith multimedia educational

resources

� get actively involved in the

social webs or Web 2.0

Museum 2.0

Social Media_ Web 2.0

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Social Media, social networks

• the social networks are not about TECHNOLOGY

• they are CONVERSATION, INTERACTION

• they are pure COMMUNICATION

• they are a magnificent

OPPORTUNITYOPPORTUNITY

• content produced and shared by all

Why museums are on 2.0

strategic points of presence for:

� encouraging DEBATE and PARTICIPATION

� building community� building community

� extending knowledge

Social use of the Internet is changing. Companies and institutions have to adapt and develop their strategic use of the Internet. The use of the SNs has become a strategy (of communication, of the whole organization).

What 2.0 users do

participate interact

contribute publish

connect debate criticize

tag listentag listen

evaluate create link

converse propose cooperate

recommend share

Conecta y comparte

The Best of the Web Award!!

The Museu Picasso Fan Page

Photos taken by our visitors

Gallery on Flickr

Photos taken by the Museun uploaded to Flickr:

behind-the-scenes, work-in-progress, audiences, events

Become a Fauvist Contest on Flickr

The Museu Picasso Blog

Boletín digital

•launch multimedia audioguide

•complete the online collection

•increase users’ interaction (and quantity of fans,

followers, readers, subscribers)

•2.0 Guidelines edition

Coming soon: future projects

•2.0 Guidelines edition

•a good + doable 2.0 Analytics system

•Mobile applications (iPhone, iPad)

•Interactive space inside the museum

•To achieve an integration of Social Media into

the general communication policy online and

onsite.

A picture lives a life like a living being, experiencing changes everyday life imposes. This is natural enough as a painting only lives through the person who is looking at it.

Pablo Picasso, 1935

[Tip: think Website instead of picture:

the user as protagonist, the user as interpreter = the 2.0 user]

Conxa Rodà

@innova2

croda@bcn.cat

www.museupicasso.bcn.cat