Mobile Muse: SMA DemoBridging Web 2.0 Tools with

Ad Hoc Mobile Use

Raincity StudiosBoris Mann, Tylor Sherman

Agenda

‣ Introducing SMAUG

‣ Drupal implementation

‣ DEMO

‣ Bridging Web 2.0 Tools

‣ Ad Hoc Mobile Use: Microblogging

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Introducing SMAUG

SocialMediaAggregator forUserGenerated content

There is a treasure trove of user generated content for every event and topicOnly people that know this space find it easy to track and gather this informationSMAUG is a dashboard tool that makes it easy to setup and track user generated info for a particular event or topicAlso integrates direction submission for ad hoc usage

SMAUG Current

‣ Create channel

‣ Add blog feeds

‣ Add video sources

‣ Add photo sources

‣ Microblog

SMAUG Futures‣ Componentization: create channels on

demand‣ provisions channel, SMS ‘short tag’, email address‣ automatically creates blog search feed, Flickr photo

feed, and YouTube video feed

‣ Additional integration: MMS, VoiceXML, etc.‣ Simplified dashboard: easily create a

‘clean’ feed of content

Given a channel name and optionally a short tag, give back a long code, email address, and user/pass for channelMMS supportVoiceXML

Drupal implementation‣ Extended the SMS Framework module

‣ Created a MUSE gateway plugin

‣ Added SMS receive framework

‣ Implemented text to microblog, group routing on short tag

‣ Anyone can use: need a user / pass, and that’s it

Delivers on the MUSE goal of enabling usage by anyoneAnyone who can download and install a Drupal module can use this functionalityConfiguration over programming - everything modular and extensible, much of it usable through Web UI directly

Drupal Futures

‣ User registration via text back‣ MMS support‣ Extended short tag support‣ blog tags‣ multiple channels‣ location tags

userMMSlocation: MUSE, Yahoo Internet Location Platform, other

Web 2.0 Tools‣ Blogging: anything that generates RSS

‣ Bookmarks: Del.icio.us

‣ Video: YouTube, Blip.TV

‣ Photos: Flickr

‣ Microblogging: Twitter

‣…and many, many, many more

Getting to users

‣ 100s of Web 2.0 Tools

‣ Need account sign up!

‣ How to provide a “no account” onramp

‣ Enable participation for the lowest common denominator with little to no barriers

There are 100s of Web 2.0 tools where people can sign up for accountsVery hard to get people who don’t already “get it” to sign up for accountsWhen an event is going on / has already started, next to impossible to get sign ups for accounts -- especially as most require a laptop / wifi / full web browserHow to enable ad hoc mobile use?

Ad Hoc Mobile Use: Microblogging

‣ Publish / promote a short or long code to text to

‣ Instant participation: everyone with a mobile phone can do SMS

‣ Display on web as a live updating widget

‣ Display on site via large screen, projector

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DEMO Microblog

Email is next!

‣ Captures Blackberry and other smartphone users

‣ Great for full resolution video and photo submission

‣ Also works for laptop users