MUSE Business of Bridal
description
Transcript of MUSE Business of Bridal
MUSEBEAUTY.PRO
become a fan facebook.com/musebeauty.pro
UNDERSTANDING THE BRIDAL BUSINESS
EDUCATOR’S MANUAL
What is your motivation for doing wedding services?
ARTIST SELF ASSESSMENT
MAKEUP KIT
Bridal Kit EssentialsFACEFace Wipes / Makeup RemoverMoisturizerPrimerFoundationsConcealersPowder
EYESEye Shadow Base / PrimerEye Shadows: (matte and shine)a variety of light and dark colorsPencil Eyeliner: brown, black and cream - whiteGel / Liquid Eyeliner: brown and blackMascara: blackLashesDuo Lash Glue
BROWSBrow PigmentBrow GelBrow Pencil
CHEEKSBlush: (crème and powder) a variety of colorsHighlighter ColorsShading ColorsBronzer
LIPSLip Conditioner / BalmLipstick: a variety of color including redLip Gloss: a variety of colorLip Pencils: including redPencil Sharpener
BRUSHESAirbrush SystemCamouflage BrushFoundation BrushPowder BrushFace Contour BrushBlush BrushNatural Filbert Eye BrushesSynthetic Filbert Eye BrushesEye Contour BrushesEye Liner BrushesBrow BrushMascara Fan BrushFan / Blending BrushLip Brush
TOOLSSpoolies / Disposable Mascara WandsLash CurlerBrush CleanerMakeup Sponges / Beauty BlenderTweezers - Slant TipEyebrow Scissors / TwissorsPinky Puff / Powder PuffQ-tipsTissueFace Wipes / Makeup RemoverHand Sanitizer - Jao99% Isopropyl AlcoholMetal Palette and SpatulaCameraPen & NotepadBusiness Cards
BRIDAL SPECIFICSafety PinsLint RollerPackets of KleenexNail FileExtra MintsUtility ScissorsExtra Business CardsInvoice or Balance Due ReceiptDeep Hydrating Mask (Clarins Beauty Bomb)Lip Color SealerWaterproof Lash Sealer or Waterproof MascaraBody LotionTattoo Coverup - WaterproofKett Fixx Cream FoundationExtra Sets of brushesBlotting PapersExtra disposable items (q-tips, spoolies, sponges & puffs)1 pair of lashes per person scheduledSmall Digital ClockStraws
Makeup Kit Organization
Makeup Kit Organization
Makeup Kit Organization
Makeup Kit Organization
Makeup Kit Organization
BREAK
INDUSTRY STATISTICS
The bridal business is a recession resistant industry.
2010 US Wedding Statistics• 2,078,000 weddings• Average cost $24,066• $50,009,148,000 total revenue
HOMEPLAY FIND THE MOST CURRENT BRIDAL
STATISTICS FOR YOUR AREA
• Number of weddings• Average cost• Total revenue
www.theweddingreport.com$25 - $99
Most popular engagement month: December Average engagement length: 16 months
The Engagement
Source: The Wedding Report, Inc.
Weddings by Month
3%7%
13%
16%
10% 13%
17%
12%5%2%1%1%
JanuaryFebruaryMarchAprilMayJuneJulyAugustSeptemberOctoberNovemberDecember
Source: The Wedding Report, Inc.
2010 US Wedding Budgets
5%
16%
21%58%
$10,000$20,000$30,000-60,000$60,000 +
Average Cost in 2010: $24,007
Source: The Wedding Report, Inc.
Who Pays for the Wedding?
10%
8%
25%
27%
30%Bride & GroomBrideʼs ParentsBride, Groom & Both ParentsBoth Parents OnlyOther
Source: The Wedding Report, Inc.
Combined Income
9%
53%
38%$60,000 - $80,000$80,000 - $100,000$100,000 +
Source: The Wedding Report, Inc.
Popular Planning Options
Internet Search
Friend
Family
Local Bridal Website
Bridal Fair/Event
National Bridal Website
Local Magazines
National Magazines
0 17.5 35 52.5 70
17
31
33
38
42
45
59
63
Source: The Wedding Report, Inc.
Type of Wedding
2%3%3%5%
6%
13%
17%10%
41%
TraditionalCasualUniqueFormalDestinationThemeExtravagantOtherEco Friendly
Source: The Wedding Report, Inc.
Average number of attendants: 12Average number of guests: 140
Average age of Bride: 28Average age of Groom: 30
The Wedding
Source: The Wedding Report, Inc.
The Wedding
Bride 1st Time Wedding
Bride 2nd Time +
Groom 1st Time Wedding
Groom 2nd Time +
Destination Wedding
Outdoor Weddings
Church Weddings
Hotel/Country Club Location
0 25 50 75 100
5
73
20
6
10
89
5
93
Source: The Wedding Report, Inc.
16% Morning Bride
Wedding Times
53% Afternoon Bride 31% Evening Bride
MARKETING YOURSELF
• Continued education• Network • Social networking• Become an assistant• Learn wedding etiquette • Develop a professional make up kit• Research your market• Create a business strategy• Create your brand• Comp your services 3-5 Weddings • Build a portfolio and testimonials (Yelp)• Develop a website
Getting Started
• Photographers• Bridal Stores• Florists• Friends• Family• Salons• Hairdressers• Spas• Dermatologists• CraigsList • Bridal Wedding Expos• Wedding Planners• Hotel Concierge
Your Professional Network
MARKETING ACTIVITY
LUNCH
PRICING
The only rule in setting up your fees: You cannot charge more for your services than your clients believe you are worth.
Things to consider when setting up pricing:• What will my market bear?• What are others charging?• How much experience do I have?• Is there anything that sets me apart (airbrushing)?
Price Points
Hourly Rate• Cost of product • Overhead of your business (cost of doing business)• Your hourly rate for your talent and time" "• Range $35.00- $600.00• Time expectations• Ideal for small parties to single brides
Charge per Service• Menu of services and prices• Skill, service and rate comparisons in your area • Ideal for small parties to single brides
Day Rate• Full day and half day• Portal to portal rates • Simple and easy to give quotes""• Identify your pace and skill level • Ideal for the seasoned professional• Ideal for large parties• Ideal for weddings that include travel time
Pricing Structures
THE CONTRACT
Contract may include: • Name, address, email, phone number• Wedding coordinator contact• Date, location, time• Consultation fee, deposit and balance• Travel and kit fee if applicable • List of services and timelines• Refund and cancellation policy• Agreement should be signed during consultation
The Bridal Contract
Not Working
Working
Working
• Collect deposit during consultation (standard is 50%)• Discuss collection of balance during consultation• Arrangement payment exchange day of Wedding
Arranging Payments
THE CONSULTATION
There are two parts to the consultation: Timeline ConsultationService Consultation
Sample of questions for timeline consultation:• How many in the Wedding party• When are you doing photos?• Will photographer take photos of you getting ready?• Who would you like done 1st last?• Are you taking a limousine?• What is the drive time to Wedding location?• Do you want me to stay for reception?• Photos after Ceremony?• Will you want touch ups?• What else?
Timeline Consultation
• Is your consultation complimentary or fee based? • Start to fill out her information (contract)• Look at her makeup images she likes• Ask all the questions about why she likes the look• Allergies, contacts, needs• Do the service: hair, makeup, airbrushing• Fill out head sheets and face charts• Document with photos/email them to Bride• Recap all details of service and timeline and document with notes
The Service Consultation
BREAK
MOCK CONSULTATION
Timeline Example
6:00 PM Wedding Scenario with a bride and both mom’s hair & makeup services
Q & A
REVIEW ARTIST SELF ASSESSMENT
MUSEBEAUTY.PRO
become a fan facebook.com/musebeauty.pro