MUSALIAR INSTITUTE OF MANAGEMENT

PATHANAMTHITTA

ASSIGNMENT

INTERNATIONAL BUSINESS

TOPIC: How a company becomes multinational…

SUBMITTED ON, SUBMITTED BY,

10/08/2015 ROBIN CK

S3 ,MBA

SUBMITTED TO,

Asst prof NAVIN.V.KOSHY

STAR INDIA

STAR India is an Indian media and entertainment company, owned by 21st Century Fox. It is headquartered in Mumbai, Maharashtra. STAR India's portfolio includes 48 channels in eight languages

History

Star TV was a joint venture between Hutchison Whampoa and Li Ka-Shing and was established to launch such a service. Li Ka-Shing's son, Richard, was CEO. It was launched in 1991. In early 90s, Star India included Star Plus (then an English-language entertainment channel), Prime Sports (later became Star Sports), Mtv (through a tie up with Viacom), Star Movies and Zee TV (belonging to Sub hash Chandra). Star TV was beamed out of Asia sat satellite.

In 1993, Rupert Murdoch brought a 64 percent stake in Star TV for $525 million. Star was originally broadcasting content from Rupert Murdoch's Fox Broadcasting and thus a synergy was envisioned. In 1993 news corporation has purchased 63.6% of STAR for over $500 million, followed by the purchase of the remaining 36.4% in 1 January 1993. Murdoch declared that:

"(telecommunications) have proved an unambiguous threat to totalitarian regimes everywhere ... satellite broadcasting makes it possible for information-hungry residents of many closed societies to bypass state-controlled television channels"

How It Become International…..

In 1995, Zee TV and Star signed an agreement to promote each other's content on their respective networks. Thus ads for Star programs began to appear on Zee and vice versa. An agreement with Subhash Chandra prohibited Star from creating Hindi-language programming, so Star relied mainly on English-language imported programming. Star was third in Indian market share (3%) behind Zee TV (12%) and Sony (11%). This agreement was however short-lived as Star's English-language entertainment channel Star Plus started broadcasting Hindi content. By 1997, Star Plus became a 100% Hindi-language entertainment channel and Star TV launched Star World a separate channel that broadcast content formerly shown by Star Plus. For four years until 1999, Star had losses of nearly US$500 million. Consequently, Murdoch revamped Star management; programming chief Sameer Nair decided to start creating Hindi-language programming to target "mass instead of class."

In August 2009, STAR Broadcasting Corporation revealed a restructure to its Asian broadcast businesses into three units – STAR India, STAR, and Fox International Channels Asia.

STAR India also manages News Corporation's interests in seven ventures including DTH operator Tata Sky; cable system Hath way, channel distributor Media Pro Enterprise, south Indian broadcast business of STAR Vijay, the film producer and distributor Fox Star Studios India and STAR CJ Alive Home Shopping.

Business results

In August 2012 Business line of Hindu group reported that Star CJ Alive is claiming an average sales of products worth Rs. 9.5 million on week days and Rs. 12 million on weekends.[  Approximately 65% of the sales come from electronics segment while household segment stands second in the race. In December 2012, some sections of the media reported that Rupert runs News corp may exit Star CJ by selling its entire stake to Providence Equity Partners This share transfer reportedly ran into trouble when the Department of Revenue discovered that funds from other jurisdictions were being channelized to exploit Indo Mauritius double taxation avoidance agreement.[

STAR India entered into High Definition broadcasting on 15 April 2011 with the launch of the HD versions of its channels, including Star plus HD, Star Movies HD, Star World HD, Star Gold HD and National Geographic Channel

India HD. List of channels provided

Star India currently provides the following channels.

Channel Details

1.STAR Plus Hindi general entertainment

2.STAR Gold Hindi movie channel

3.STAR Moviesan English-language movie channel which broadcasts in India, Pakistan, Vietnam, Mainland China, Taiwan, Philippines, and Middle East.

4.STAR World English-language entertainment channel

5.STAR World PremiereEnglish-language channel that broadcasts American programs

6.STAR Movies Action An English-language action movies channel

7.Life OK Hindi general entertainment channel

8.Movies OK Current movies Hindi channel

9.Channel V India Hindi Music television and youth entertainment channel

10.STAR UtsavHindi general entertainment channel which shows some of the popular programs from STAR Plus. It is free to air

11.STAR Sports 1 A sports channel.

12.STAR Sports 2 A sports channel.

13.STAR Sports 3 A sports channel.

14.STAR Sports 4 A sports channel.

15.STAR Jalsha Bengali-language general entertainment channel.

16.Jalsha Movies Bengali-language movie channel.

17.STAR PravahMarathi-language general entertainment channel in India.

18.STAR Vijay Tamil-language general entertainment channel.

19.Asianet Malayalam-language general entertainment channel.

20.Asianet Plus Malayalam general entertainment channel.

21.AsianetMiddle East Malayalam general entertainment channel specially for

the Middle East viewers.

22Asianet Movies Malayalam-language movie channel.

23.Asianet Suvarna Kannada-language general entertainment channel.

24.Suvarna Plus Kannada-language general entertainment channel.

25.BabyTV Hindi, English-language general kids channel.

26.MAA TV Telugu-language general entertainment channel.

27 MAA Music Telugu-language Music channel.

28.MAA Movies Telugu-language Movie channel.

29 MAA Gold Telugu-language general entertainment channel.

30.National Geographic Channel India

31Nat Geo Music

32.Nat Geo People

33.Nat Geo Wild

34.FX

35.Fox Crime

36.Fox Life

37.Fox Sports News Formerly known as ESPNews Asia

National Sports Network in India

STAR sports group has planned to build a national sports network in India. The plan includes broadcasting in Indian languages. Starting from regional language Hindi to expansion for South Indian languages Malayalam, Tamil, Telugu, and Kannada. ESPN was renamed STAR Sports 4, STAR Cricket was renamed Star Sports 3, Star Sports was renamed to STAR Sports 1 and STAR Sports 2 kept its name. Star Cricket HD and ESPN HD will be renamed STAR Sports HD1 and STAR Sports HD2 respectively. STAR Sports 3 will be predominantly a Hindi-only channel. STAR plans to start with cricket, field hockey and football (soccer) initially. Domestic cricket of India like Deodhar Trophy and Ranji Trophy are considered. Besides this two non-professional leagues like the University Cricket and University Field Hockey are also panned to be launched by STAR. In football, Barclays Premier League is also considered for regional broadcasting by STAR.

ConclusionCurrently STAR has broadcast the 2013 Champions Trophy of Cricket in Hindi with Devanagari script. STAR has also started to broadcast Barclays Premier League with Hindi commentary. More over 2013 Men's Hockey Asia Cup and 2013 Indian Badminton League are also broadcast with Hindi commentary by STAR. Currently the NKP Salve Challenger Trophy 2013 is being broadcast in Hindi on STAR SPORTS 2. More over Sultan of Johor Cup is also being broadcast in Hindi on ESPN. Recently, it secured the audio-visual broadcasting rights of all ICC events from 2015 to 2023