Muni SF - Digital Strategies
-
Upload
apo-j-bordin -
Category
Technology
-
view
1.030 -
download
3
description
Transcript of Muni SF - Digital Strategies
Jacopo Apo Bordin
Digital Strategies
Instructor: Virginia Alber-Glanstaetten
AAU FA ‘09
OVERVIEWSFMTA
Muni DPTDivision of Taxis
OBJECTIVE [http://www.sfmta.com/cms/ahome/indxabmu.htm]
KRYSTIN
- Single mom [2 kids]
- New Slow Parent
- “back-to-basics” lifestyle
- Planner
- Eco-friendly
WHAT IS SHE DOING ONLINE?
- Save money [coupons, deals, free stuff]
- Seek information [health, cooking, products]
- Connect and control [email, social media, blogs, microblogging]
- Plan [errands, activities]
- Escape [music, games, video]
- Improve user’s experience through digital
- Humanize MUNI || Raise visibility of Muni’s efforts
- More reliable online destination with packable content
- More transparency and collaboration with users
OPPORTUNITIES
STRATEGY
TACTICS - Online Destination- Easy-to-plan personalized itinerary
- multi-leg itinerary- time schedules- estimated capacity- current position of selected bus line
- Easy-to-move content through multiple platforms [email, social media, blogs, MOBILE]
- Easy-to-edit content from any platforms
- Updates, projects, and feedbacks