Muni Rider Segmentation
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description
Segmentation of MUNI riders in SF
Transcript of Muni Rider Segmentation
KEY
RIDER PROFILEElderly Asian Women
Time of Day: 7am-12 pm on weekdays, 9am-1pm on weekends.Age: 60-85 years oldPurpose: On way to get groceries or other various errands.Habits: Pull chord for stop extremely early, take MUNI short distances.Areas of Town: North Beach, Chinatown, SunsetLines Used:
*Reason For Taking MUNI: Don’t have a car. Need to go uphill, but physically are not capable*
Elderly Asian Women Business People Students Tourists
Most Concentratd Areas
KEY
RIDER PROFILEBusiness People
Time of Day: 6am-10 am and 5pm-8pm on weekdaysAge: 24-45 years oldPurpose: Ride due to convenience and lack of parkingHabits: Make little eye contact as their attention is either directed totheir smartphones or looking outside the busAreas of Town: Financial District, SOMALines Used: Lines Used:
*Reason For Taking MUNI: Main mode of transportation to work*
Elderly Asian Women Business People Students Tourists
Most Concentratd Areas
KEY
RIDER PROFILEStudents
Time of Day: Ride on weekdays between 6am-10am and 2pm-7pm.Age: 6-24 years oldPurpose: Ride as an alternative to school buses.Habits: Do not sit next to strangers, usually ride in large groups.Areas of Town: Financial District,Sunset, Mission, North Beach, Marina and SOMA.Lines Used: Lines Used:
*Reason For Taking MUNI: Use as an altertative to school buses for transportation to and from school.*
Elderly Asian Women Business People Students Tourists
Most Concentratd Areas
KEY
RIDER PROFILETourists
Time of Day: Ride on weekdays and weekends all day.Age: 8-65 years old.Purpose: Ride to get a feel for SF and to see popular destinations.Habits: Always asking questions, sit and talk to others around them.Areas of Town: Everywhere.Lines Used:
*Reason For Taking MUNI: Use as their own personal tour bus for seeing San Francisco.*
Elderly Asian Women Business People Students Tourists
Most Concentratd Areas
