Muneo Kaigo: Social Media and Red Tape in Japan
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Transcript of Muneo Kaigo: Social Media and Red Tape in Japan
Administrative Interruptions in Building Civil Society Online Communities in Japan: The case of the Tsukuba Civic Activities Cyber-Square
To pick up from yesterday’s keynote by Thomasz Janowski
• Electronic Governance
– National to local (Failure of Ministry Initiative local SNS systems in Japan, Local municipalities suffer )
– Cross sectorial to Deep sectorial
• Project directive: How to have civil society organizations (who are offline) engage onsocial media (online)?
概要
Start February 1, 2012
ManagementMunicipal Govt. of Tsukuba (Civic
Activities Dept.)
Target Area Tsukuba, Ibaraki
5
facebook.com/tsukuba.hiroba
Currently…
• The Optimists
– Everything is A-OK!
• Perfectionist/Pessimist
– Lots of problems.. Lack of expertise among personnel, lack of know-how or theories, digital divide among users, lack of resources…
• From Outside
– What’s actually going on? I can’t see?
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March event
From “Return on Investment or Social Capital? Comparing Field Experiment Results of a Civil Society SNS Page in Japan” (2014 New Media and Citizenship/Seattle
Festvial Booth
Ads
Engagement=Strong relation with events (To use/interact in the facebook page)
Main Administrative Interruptions in Online Communities
• Circular letters for sanction/approval
• Neighborhood Associations related complaints
• Privacy concerns
Trends of Engagement from February 1 2012 – May 7, 2014
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Hmm, what are these dips?
Annual Personnel Reshuffles and Reassignments
• The beginning of the fiscal year in Japan is April and therefore, local and national governments routinely shuffle personnel annually or bi-annually.
• The reason for these shuffles is to avoid any collusion or “back-scratching” occurring by the workers.
Trend of Decline of Engagement (the total number of
actions made by Facebook users )
among users from March 1, 2013 – May 7, 2013
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Trend of Decline of Engagement (the total number of actions made by Facebook users) among users from March 1, 2014 –
May 7, 2014
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2014
Five-stage maturity model - define government related usage of social media to create online communities (Lee & Kwak, 2012 )
1 Initial conditions describe one-way broadcasting information and static interaction
2 Data transparency has limited feedback
3 Open participation allows input that can be used for policy decisions, e-voting and e-petitioning
4 Open collaboration allows various levels of sharing
5 Ubiquitous engagement tries to encapsulate the image of total integration of social media and decision-making processes
Red tape inhibiting online community growth (Kraut and Resnick, 2012)
Type of Red TapeInhibiting Growth of Online
Community
Circular letters within local
governments
Contribution and Commitment
(Hurting Visibility and feedback,
inhibiting contribution)
Neighborhood association related
concerns
Commitment and Newcomers (lack of
transparency, inhibition of joining)
Act on the Protection of Personal
Information related privacy concerns
Contribution and Newcomers
(visibility, inhibition of joining)
Annual personnel
reshuffles/reassignments
Regulating behavior, Contribution
Commitment (lack/lapse of
moderation, visibility, cohesion)