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Imperial Tobacco Company

of India Limited(ITC).

PRESENTED BY

MUNDIRIKA KUMAR SAH


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FLOW OF PRESENTATION

HISTORY OF ITC

INTRODUCTION OF ITC

COMPANY PROFILE

VISION & MISSION

VALUE

PRODUCTS

SWOT ANALYSIS OF ITC

CONCLUSION

ITC. Touching your life. Everyday


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HISTORY OT ITC 24 Aug1910ITC incorporated under the name of 'Imperial

Tobacco Company of India Limited'. 1925ITCs Packaging & Printing Business Division was set

up as a strategic backward integration for ITCs Cigarettes

business.

1974 The Company's ownership progressively Indianised,

and the name of the Company was changed to ITC Limited(Indian tobacco company).

1975The Co. launched its HOTEL BUSINESS which was

named ITC-Welcomegroup Hotel Chola.

1979ITC entered the Paperboards Business by promoting.

Bhadrachalam Papaerboards Limited, which today hasbecome the market leader in India.

1985Surya Nepal Pvt. Ltd.

2000-10 - ITC forayed into the Greeting, Gifting and

Stationery products and FMCG products


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Introduction

ITC is one of India's foremost private sector companies ITC has a diversified presence in FMCG (Fast Moving

Consumer Goods), Hotels, Paperboards & Specialty

Papers, Packaging, Agri-Business and Information

Technology. ITC is an outstanding market leader in its traditional

businesses of Hotels, Paperboards, Packaging, Agri-

Exports and Cigarettes, it is rapidly gaining market share

even in its nascent businesses of Packaged Foods &Confectionery, Branded Apparel, Personal Care and

Stationery



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Continue

ITC is one of the country's biggest foreign exchangeearners (US $2 billion in the last decade).

Ranks No. 4 among Indian listed Private Sector Companies

by market cap. (@ April 09)

No. 1 in FMCG Sector

Rated as one of Indias Most Respected Companies

(IMRB-Business world Survey 2006).

Diversified group of companies with operations in variousindustry segments from cigarettes to apparels.

Annual turnover is of the order US$2.4 billion



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PROFILE OF ITC Type: Public

Traded as: BSE: 500875 BSE SENSEX Constituent Industry: Conglomerate

Predecessor(s):

Founded: August 24, 1910[1] (as Imperial Tobacco Company of India)

Founder(s) Henry Overton Wills

Headquarters: Kolkata, West Bengal, India

Chairman: Yogesh Chandler Deveshwar

Products: Tobacco, Hotels, Paperboards & specialty papers,

packaging, agri-business, packaged foods & confectionery, IT,

branded apparel, personal care, stationery, safety matches and other

FMCG products

Revenue : US$ 7 billion (2010)

Employees : 29,000 (2012)

Website : www.itcportal.com


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VISION & MISSION Vision: Sustain ITCs position as one of Indias most

valuable corporations through world class performance,

creating growing value for the Indian economy and the

Companys stakeholders.

Mission: To enhance the wealth generating capabilityof the enterprise in a globalizing environment, delivering

superior and sustainable stakeholder value.



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POSITIONING OF ITC



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PRODUCT PROFILE

Hotel

Cigarettes

IncenseSticks

PersonalCare

SafetyMatches

Agricult

uralIndustry

Information

Technology

Paperboards

Packaged Foods

Stationery

BrandedApparel


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THE STARTERSThe Starting point of The company was Imperial Tobacco Co. of IndiaLtd. The Company manufacture and distribute cigarettes andsmoking tobaccos and specialist papers including cigarette tissuepapers (Sole manufacturer in the country).InsigniaIndia KingsClassic

Gold FlakeSilk Cut Navy Cut Scissors Capstan Berkeley

BristolFlake.

Due to the Ban on cigarettes adds therefore,NO PREVIEW AVAILABLE


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PRODUCT PORTFOLIO


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WILLS LIFESTYLE


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RURAL PROJECTS

Mangaldeep incense sticks


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WELOCOME GROUP OF HOTELS


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- Kitchens of India- Mint-o- Candy man- Bingo- Expression

OTHERS PRODUCTS

w


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ITC Distribution network in India



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Competitors of ITC Ltd.

Golden Tobacco Limited

Godfrey Philips India Ltd.

VST Industries Ltd.(Vazir Sultan TobaccoCompany)

RTCL Ltd.(Raghunath Tobacco Company Ltd)

Hindustan Unilever Ltd.

Marico


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e-Choupal is an initiative of ITC Limited, a large multi businessconglomerate in India, to link directly with rural farmers via the

Internet for procurement of agricultural and aquaculture products like

soybeans, wheat, coffee, and prawns. e-Choupal was conceived to

tackle the challenges posed by the unique features of Indian

agriculture, characterized by fragmented farms, weak infrastructureand the involvement of numerous intermediaries. The programme

involves the installation of computers with Internet access in rural

areas of India to offer farmers up-to-date marketing and agricultural

information.


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Companies using e- Choupal network

Source: Seminar on Bottom of the Pyramid and CSR, IIM-K, Sept. 24, 2008


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SWOT ANALYSIS


Strength

Cigarette market is 22,000 cr and ITC

has lions share in it

Strong brand recognition and product

portfolio

Distribution network

Management

Weakness

Dependence on tobacco revenues Negative Connection of Tobacco

Opportunity

Consumption Of personal care products

Rural Market

E-Choupal

Filter cigarette segment of less than60mm size

Threat

Competition both Domestic &

International

Increasing Tax on cigarettes

Excise duty on unfiltered cigarettes lessthan 60mm in length was increased 387%

last year

Hike was 142% for those between 61mm

and 70mm long.

Regulatory restrictions on cigarettes

Ban on smoking

CONCLUSION


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CONCLUSION

ITC promoting their brands through advertisement campaign

as well as door to door promotion. ITC is also focusing on Retailers and Wholesalers to promote

their brand.

The demand of their product in very low, because people

dont know about their brands very well. ITC knows their strength and weakness in the personal care

market, so they are applying new concept to overcome theirweaknesses.

ITC now offering more margins, exiting offers and long creditperiod to retailers and wholesalers.

.
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THINK BEFORE

SMOKING.

THANK YOU
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