Mumbai Patrol Digital Media Campaign Report
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Transcript of Mumbai Patrol Digital Media Campaign Report
![Page 1: Mumbai Patrol Digital Media Campaign Report](https://reader036.fdocuments.in/reader036/viewer/2022081518/546b9b6daf79593a7f8b6689/html5/thumbnails/1.jpg)
Mumbai PatrolSocial Media Campaign Report1st Feb, 2014-31st March, 2014
![Page 2: Mumbai Patrol Digital Media Campaign Report](https://reader036.fdocuments.in/reader036/viewer/2022081518/546b9b6daf79593a7f8b6689/html5/thumbnails/2.jpg)
Introduction
A TOI initiative focusing on the city's civic, infrastructural, social and safety issues that need immediate attention
from the concerned authorities
![Page 3: Mumbai Patrol Digital Media Campaign Report](https://reader036.fdocuments.in/reader036/viewer/2022081518/546b9b6daf79593a7f8b6689/html5/thumbnails/3.jpg)
Objectives
Aware Mumbaikars about the campaign
Generate relativeness and encourage responses
Populate Mumbai Patrol initiative among masses
Drive engagement on Social Media platforms
![Page 4: Mumbai Patrol Digital Media Campaign Report](https://reader036.fdocuments.in/reader036/viewer/2022081518/546b9b6daf79593a7f8b6689/html5/thumbnails/4.jpg)
Campaign Summary
41 WARDS 10 TOWNHALLS
WARD-WISE UPDATES
EVENT ALBUMSWORLDWIDE
TWITTER TRENDING
![Page 5: Mumbai Patrol Digital Media Campaign Report](https://reader036.fdocuments.in/reader036/viewer/2022081518/546b9b6daf79593a7f8b6689/html5/thumbnails/5.jpg)
Social Media Summary
• REACHED OVER 1 MILLION USERS
• REACHED OVER 25,000 ACCOUNTS
• GARNERED 15732 VIEWS
YouTube
![Page 6: Mumbai Patrol Digital Media Campaign Report](https://reader036.fdocuments.in/reader036/viewer/2022081518/546b9b6daf79593a7f8b6689/html5/thumbnails/6.jpg)
Campaign Reach
Engagement• 72,560
Reach• 1,207,462
Virality• 293,819
![Page 7: Mumbai Patrol Digital Media Campaign Report](https://reader036.fdocuments.in/reader036/viewer/2022081518/546b9b6daf79593a7f8b6689/html5/thumbnails/7.jpg)
Facebook Metrics
Average Likes per post- 77
Average Reach Per Post-10,544
Average Daily Likes on Page- 1,390
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PHASE I- LAUNCH
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Initial Responses from #Mumbaikars on Facebook
Within few hours of creating the page
more than 100 people voiced their
concerns
![Page 10: Mumbai Patrol Digital Media Campaign Report](https://reader036.fdocuments.in/reader036/viewer/2022081518/546b9b6daf79593a7f8b6689/html5/thumbnails/10.jpg)
Mumbaikars’ reaction to
#MumbaiPatrol
![Page 11: Mumbai Patrol Digital Media Campaign Report](https://reader036.fdocuments.in/reader036/viewer/2022081518/546b9b6daf79593a7f8b6689/html5/thumbnails/11.jpg)
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Overwhelming response by Mumbaikars
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Initial Responses from #Mumbaikars onTwitter
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PHASE II- TOWNHALLS
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Ward- wise Updates
A series of updates were done as per
the wards
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Numerous comments were
poured within few hours of update
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Mumbaikars instantly related to the campaign and started discussing about it on social
![Page 18: Mumbai Patrol Digital Media Campaign Report](https://reader036.fdocuments.in/reader036/viewer/2022081518/546b9b6daf79593a7f8b6689/html5/thumbnails/18.jpg)
PHASE III- CONCLUSION OF #MUMBAIPATROL
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A video was created to
conclude the campaign to get
attention from the Mumbaikars
towards the issues of their respective
wards.
![Page 20: Mumbai Patrol Digital Media Campaign Report](https://reader036.fdocuments.in/reader036/viewer/2022081518/546b9b6daf79593a7f8b6689/html5/thumbnails/20.jpg)
Video Promotion
![Page 21: Mumbai Patrol Digital Media Campaign Report](https://reader036.fdocuments.in/reader036/viewer/2022081518/546b9b6daf79593a7f8b6689/html5/thumbnails/21.jpg)
The video manage to reach more than 5 lakh Mumbaikars through
social media. Shared by over 300 Facebook
users and retweeted by over 150 tweeple
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Mumbaikars gave a solution!
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TWITTER CAMPAIGNGet #MumbaiPatrol trended to reach out maximum Mumbaikars through the video
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Comments about the Video
More than 100 comments on
YouTube videos
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Twitter Metrics
Trended for 2 hours Worldwide
Trended for 6 hours 20 minutes Nationwide
Number of tweets- 7,584
Accounts reached- 22,591
Impressions- 7,07,673
Conversations- 353
![Page 30: Mumbai Patrol Digital Media Campaign Report](https://reader036.fdocuments.in/reader036/viewer/2022081518/546b9b6daf79593a7f8b6689/html5/thumbnails/30.jpg)
LET’S NEURORIZE!
Please feel free to ask any questions
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