Mumbai Indians

Ruchi Sharma:2010154 Click to edit Master subtitle style Harjyot Sachdeva: 2010122 Sahil Shelly: 2010157

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Introduction

Brief History about Mumbai Indians Purchasing The Franchise: Business Model: 98.3% by relaince. 1.7 % by teesta retail ltd.

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Hierarchy

Reliance industries ( Mukesh Ambani). Director T.A Sekhar. Coach-Robin Singh. Captain Sachin Tendulkar. 3/4/12

Promotional Strategies

Digital Marketing Agency: Social Networking Sites : 112th largest brand page on Facebook.

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Promotional Strategies

Live Updating about News.

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Sponorors For Mumbai Indians

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Strategies Used for Promotion of Mumbai Indians

Marketing & HR Strategies

WRISTBANDS- FOR EDUCATING YOUNG CHIlDREN

HOW CAN I HELP ?3/4/12

Answer 5 questions and win prizes. Impact of Little Master Inviting friends, Playing Games.

Strategies Used for Promotion of Mumbai Indians

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FINANCIAL STRATEGIES

INCREASE IN TICKET SALES DUE TO ICONIC PLAYERS .

RS 25 CRORE FOR LEAD SPONSORSHIP 4-10 CRORE FOR ASSOSCIATE 3/4/12 SPONSORSHIP SLOT.

Loss Incurred By Mumbai Indians

Loss of Captain in the First Edition. Suspension of Key Players.

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Loss Incurred By Mumbai Indian:Revenue

a. Broadcasting Rights - 35 b. Team Sponsors - 20 c. Gate Receipts - 14 Total Revenues(a+b+c) 69

Expenses3/4/12

Franchise Fees - 45

Conclusion

Improvement in the Financials of the Company.( ICL T20 2011). Increase in number of sponsorships. Increase in Number of Fans for Mumbai Indians.3/4/12

Thank You

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