DABBAWALA’s Presentation on :-

How was Dabbawala started ?

It was the time when English were ruling us

New bridge, post office etc were constructing, where

there was no Mc Donald or Pizza Hut

A Paris banker employed a person to bring home made

food to site

Slowly his colleagues too liked and stated with this

service and then this system started with now 5000

workers

A Tribute to Hon. Mahadu Havaji Bache

Nutan Mumbai Tiffin Box Suppliers Association

History : Started in 1880

Charitable trust : Registered in 1956

Education : 85% illiterate-Thumps

up. 15% 8th fail/pass.

Total area coverage : 60 Kms to 70 Kms.

Employee Strength : 5000

Number of Tiffin's : 2,00,000 Tiffin Boxes

i.e. 4,00,000 transactions every day.

Time taken : 5-6 hrs

PRODUCT ELEMENTS

The product Element here is basically a service they provide to the office goers by delivering their Tiffin box or more commonly called as ‘Dabba’ in the city of Mumbai.

PLACE AND TIME

Place ▪Service provided within 60-70 kms area in

Mumbai

Time▪ 5-6 hrs for whole process▪Accuracy

PROMOTION AND EDUCATION

Used as a Promotional Tool

Orders through SMS and online

Maharashtra government has roped

them in to spread of AIDS awareness

PROMOTION AND EDUCATION

PRICE AND OTHER USER OUTLAYS

The Cost of Service per person is

Rs250/month

Earning per person varies from Rs5000 to

6000/month

Turnover is Approx Rs 50cr

PHYSICAL ENVIRONMENT

Have to travel by walking, cycle, carts and Local trains

Have to face the lot of crowd for the fulfilment of service

Even they have to provide service in heavy rains

PROCESS ADDRESS CODE

PEOPLE

Dabbawala must be Marathi

85% illiterate-Thumps up. 15% 8th fail/pass

THANK YOU…

ABHISHEK BHATIAADITYA BHUTANIAVIJIT TIBREWALGAUTAM JAJUJATINDER SINGH SANDHUPEEYUSH PAREEKRONAK JAIN TANESH KOTHARITANMAY PANDYA